If you’re a Kiwi ad buyer or content creator keen on cracking the Canada TikTok scene in 2025, you’ve landed in the right spot. TikTok advertising is booming globally, and Canada’s market is no different. For New Zealand businesses and influencers, understanding the 2025 ad rates and media buying dynamics overseas can seriously level up your digital marketing game.
In this post, we’ll break down the 2025 Canada TikTok all-category advertising rate card, throw in some local flavour from New Zealand’s digital marketing scene, and share practical tips on how to navigate cross-border campaigns without breaking the bank or the law.
📢 Why Canada TikTok Advertising Matters for NZ Brands
TikTok’s popularity in Canada has skyrocketed, with millions of active users scrolling daily. This presents a juicy opportunity for Kiwi brands wanting to expand internationally — especially in lifestyle, fashion, tech gadgets, and food industries, which are hot in both markets.
Back home, New Zealand marketers are savvy about TikTok advertising, often blending organic influencer collabs with paid boosts. But when it comes to Canada, things get a bit trickier. The cost structures differ, and you have to factor in currency exchange (CAD vs NZD), payment methods, and local compliance.
As of May 2025, Canadian TikTok ad spend is growing steadily. Media buyers from NZ are increasingly eyeing Canada as a test market — thanks to its middle-ground time zones and culturally diverse audience that resonates with Kiwi brands.
📊 2025 TikTok Advertising Rate Card Breakdown for Canada
Let’s cut to the chase — what are you looking at in terms of ad rates for TikTok Canada in 2025? Here’s a rough guide based on the latest data and media buying insights:
| Ad Type | Average Cost (CAD) | NZD Approx. (1 CAD ≈ 1.1 NZD) | Notes |
|---|---|---|---|
| In-Feed Ads | $10 – $30 per CPM | NZD 11 – 33 per 1,000 views | Best for brand awareness and engagement |
| Brand Takeover | $50,000+ per day | NZD 55,000+ | Premium, full-screen, high impact |
| TopView Ads | $20,000 – $40,000 per day | NZD 22,000 – 44,000 | Extended Brand Takeover, great reach |
| Branded Hashtag Challenge | $150,000+ per campaign | NZD 165,000+ | Engages millions, drives virality |
| Branded Effects | $30,000 – $80,000 per campaign | NZD 33,000 – 88,000 | AR filters, interactive fun |
For NZ advertisers, CPM (cost per mille) for In-Feed Ads is usually the bread and butter — especially if you’re testing waters. Just remember to budget for currency fluctuations and factor in GST when billing overseas.
💡 How NZ Marketers Can Tackle Canada TikTok Ads
1. Use Local Influencers for Authentic Reach
Partnering with Canadian TikTok creators can skyrocket your campaign’s authenticity. NZ brands like Allbirds and Whittaker’s have leveraged influencer marketing brilliantly in ANZ, so why not do the same in Canada?
Find creators who vibe with your brand and align with Canadian culture. Platforms like BaoLiba can help you scout and manage these collabs efficiently, avoiding the headache of cross-border payments and contracts.
2. Payment and Legal Compliance
In NZ, we’re used to paying in NZD via PayPal or credit cards. For Canada TikTok ads, you’ll need a payment method that handles CAD smoothly. Most media buying platforms accept international credit cards, but always double-check fees and GST implications.
On the legal front, Canada has strict advertising standards, especially around disclosures and data privacy. The Canadian Anti-Spam Legislation (CASL) and Personal Information Protection and Electronic Documents Act (PIPEDA) govern digital marketing practices. Make sure your TikTok ads comply to avoid hefty fines.
3. Blend Paid and Organic Strategies
TikTok New Zealand marketers know that ad spend alone won’t cut it. Combine paid TikTok advertising with organic content and influencer partnerships to maximise ROI. Use TikTok’s analytics tools to track engagement and tweak your campaigns on the fly.
📊 People Also Ask
What is the average CPM for TikTok ads in Canada 2025?
As of May 2025, TikTok advertising CPM in Canada ranges from CAD 10 to CAD 30, depending on ad format and targeting specifics.
How do NZ brands pay for TikTok ads in Canada?
Most NZ brands use credit cards or international payment platforms that support CAD. It’s crucial to account for currency conversion and any foreign transaction fees.
Can NZ influencers work with Canadian TikTok campaigns?
Absolutely! Many NZ influencers collaborate with Canadian brands, especially in lifestyle and fashion niches. Use platforms like BaoLiba to manage cross-border deals seamlessly.
❗ Risks and Things to Watch Out For
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Currency Volatility: Exchange rates can impact your ad budget. Lock in rates or use multi-currency accounts to mitigate risk.
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Cultural Missteps: Canadian audiences differ from NZ. Avoid slang or references that don’t translate well.
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Legal Compliance: Non-compliance with Canadian ad laws can lead to fines or banned ads. Always consult local experts.
Final Thoughts
For Kiwi advertisers and creators, the 2025 Canada TikTok advertising landscape offers exciting opportunities — but you’ve got to come prepared. Know your ad rates, payment options, and legal boundaries. Combine local NZ marketing savvy with Canadian cultural insights to hit the sweet spot.
BaoLiba will keep updating you on New Zealand’s influencer marketing trends and global media buying tips. Keep an eye on us for fresh insights tailored to NZ pros ready to go global.