If you’re a Kiwi Pinterest blogger keen to tap into the Aussie market or an advertiser from Down Under looking to work with New Zealand creators, 2025 is shaping up to be a cracker year for cross-Tasman collabs. As of May 2025, the digital marketing scene across New Zealand and Australia is buzzing with fresh opportunities, especially on Pinterest — a platform often underestimated but seriously powerful for lifestyle, DIY, food, and fashion niches.
In this article, I’ll spill the beans on how New Zealand Pinterest bloggers can team up with Australian advertisers, what to watch out for, and how to get paid without the usual headaches. No fluff, just straight talk for Kiwis who want to make this happen.
📢 Marketing Trends in New Zealand and Australia for Pinterest Collaborations
Pinterest in New Zealand isn’t as saturated as Instagram or TikTok, which means bloggers here have an edge. Aussie advertisers are on the lookout for authentic creators who can speak to Kiwi audiences but also have the flair to appeal across the ditch. Brands like Koala Mattresses and Bondi Boost are actively expanding their reach by partnering with influencers in neighbouring markets.
Since Pinterest thrives on discovery and evergreen content, advertisers prefer collaborations that produce reusable pins — think home decor hacks, recipe reels, or fitness tips that keep bringing in traffic months after posting.
As of 2025 May, cross-border influencer marketing budgets have grown 20% year-on-year between NZ and Australia. Payment methods have also evolved: direct bank transfers via platforms like Wise or PayPal are standard, but many Kiwi creators prefer getting paid in NZD to avoid currency conversion losses.
💡 How Kiwi Pinterest Bloggers Can Attract Aussie Advertisers
-
Showcase Cross-Tasman Appeal
Advertisers want to know your audience isn’t just local. Highlight followers from Australia in your analytics and create content that resonates with both markets — for example, using Aussie slang alongside Kiwi references or celebrating shared culture moments like ANZAC Day. -
Optimise Your Pinterest Boards for Both Markets
Use keywords relevant to both NZ and Australia. For instance, pins about “BBQ recipes” or “summer fashion” should target seasonal trends from both sides of the Tasman. This small tweak can drastically increase your pins’ visibility and attract Aussie advertisers. -
Leverage Local Payment Preferences
Many NZ bloggers still struggle with cross-border payment delays or fees. Set up PayPal Business or Wise accounts, and be upfront about your preferred currency (NZD is usually best for Kiwis). Advertisers appreciate clarity here — it speeds up negotiations and builds trust. -
Collaborate with Kiwi Agencies with Aussie Connections
Agencies like The Right Fit and InfluencerNZ often work with Australian brands. Partnering with them can open doors to bigger campaigns without you having to hustle every time.
📊 Case Study: Sarah from Auckland Nails Aussie Advertisers
Sarah, a lifestyle blogger from Auckland, nailed it by creating a Pinterest board dedicated to Aussie summer styles, blending beachwear trends popular in Sydney with Kiwi casual vibes. She tagged Aussie brands and used strategic hashtags like #AussieSummer2025 alongside #KiwiStyle.
Soon, a Sydney-based skincare company approached her for a campaign targeting New Zealand and Australian women aged 25-35. Sarah insisted on payments via Wise in NZD, which saved her about 3% in currency fees compared to direct AUD payments. The campaign lasted three months and boosted her follower base by 15%, while the brand saw a 30% increase in Pinterest referral traffic.
❗ Legal and Cultural Considerations for Cross-Border Collaborations
When working with Australian advertisers, Kiwi bloggers should keep in mind the different advertising standards and disclosure requirements. The New Zealand Advertising Standards Authority (ASA) and the Australian Competition and Consumer Commission (ACCC) both require clear influencer disclosures, but the ACCC’s guidelines are slightly stricter around claims and testimonials.
Always disclose sponsored content clearly on your pins and blog posts. Also, respect cultural sensitivities — what flies in NZ might not sit well with Aussies, especially around topics like sports rivalries or political issues.
📌 People Also Ask
How can New Zealand Pinterest bloggers find Australian advertisers?
Start by joining influencer marketing platforms like BaoLiba that operate across both countries. Also, reach out directly via LinkedIn or Instagram to Aussie brands aligned with your niche, and make sure your Pinterest profile is optimised for cross-Tasman visibility.
What payment methods work best for NZ bloggers working with Australian advertisers?
Wise and PayPal Business are the go-to options. They offer lower fees and faster transfers compared to traditional bank wires. Always clarify currency preferences early on to avoid surprises.
Are there legal rules Kiwi bloggers should know when working with Australian brands?
Yes, both NZ and Australia have strict rules about influencer marketing transparency. Always disclose sponsorships clearly, and familiarise yourself with the ACCC’s guidelines to stay compliant when promoting Aussie products.
Final Thoughts
Cross-border collaborations between New Zealand Pinterest bloggers and Australian advertisers are a win-win in 2025. With a bit of savvy on content localisation, payment setups, and legal compliance, Kiwi creators can unlock fresh revenue streams while Aussie brands tap into genuine Kiwi audiences.
BaoLiba will keep updating the latest New Zealand influencer marketing trends, so stay tuned and follow us for more insider tips. Let’s keep the Tasman influencer game strong!