If you’re a Kiwi advertiser or content creator keen on tapping into Italy’s booming TikTok scene, this 2025 Italy TikTok all-category advertising rate card is your no-BS guide. With Italy’s digital marketing landscape evolving fast, especially on TikTok, understanding the latest ad rates and media buying norms is crucial before you splash your NZD. We’ll break down the costs in a way that speaks your language, with real-world examples from homegrown NZ brands and influencers who’ve been there, done that.
As of May 2025, TikTok advertising is one of the hottest channels for Italian consumer reach, and New Zealand advertisers are increasingly eyeing this market. Whether you’re a Wellington-based e-commerce brand or an Auckland influencer wanting to collaborate with Italian clients, knowing the numbers upfront saves you heaps of surprises.
📢 Italy Digital Marketing Scene in 2025 from a Kiwi Lens
Italy’s TikTok community is buzzing, with over 30 million active users as of May 2025, and brands are jumping on the bandwagon quick-smart. The platform’s unique blend of short-form videos and viral trends fits perfectly with Italy’s creative vibe—from fashion in Milan to food in Naples.
For Kiwi advertisers, the key is to blend New Zealand’s digital marketing savvy with Italy’s local flavour. Payment methods tend to favour credit cards and PayPal, so setting up your media buying accounts with flexible options helps. NZD to Euro conversions fluctuate, so budgeting carefully is a must.
Local NZ brands like Allbirds and Whittaker’s have started testing TikTok Italy campaigns, often partnering with Italian micro-influencers to keep it authentic and cost-effective. These collabs usually happen under clear contracts respecting GDPR, which is a biggie in the EU.
📊 2025 Italy TikTok Advertising Rate Card Breakdown
Here’s the lowdown on what you’re likely to pay when buying TikTok ads targeting Italian audiences in 2025. Rates vary by ad format, targeting precision, and campaign length.
| Ad Type | Cost (EUR) | NZD Approx. (1 EUR ≈ 1.9 NZD) | Notes |
|---|---|---|---|
| In-Feed Ads | €5–€15 CPM | NZD 9.5–28.5 per 1,000 views | Most common, good for brand awareness |
| Branded Hashtag Challenge | €150,000+ per campaign | NZD 285,000+ | High impact, huge reach but pricey |
| TopView Ads | €20–€30 CPM | NZD 38–57 per 1,000 views | Premium, first thing users see |
| Branded Effects | €80,000–€120,000 | NZD 152,000–228,000 | Custom AR filters, highly engaging |
CPM = cost per 1,000 impressions
For smaller NZ advertisers, in-feed ads are the bread and butter. You can start with a modest €5 CPM and scale up based on results. If you’re chasing big splash campaigns, like a Branded Hashtag Challenge, be ready to invest substantially and factor in local influencer fees.
💡 Media Buying Tips for NZ Advertisers Targeting Italy
- Localise Your Content: Italians love content that feels native. Partner with local creators or translate your scripts professionally to avoid sounding like a robot.
- Watch Time Zones: Italy is 10 hours ahead of NZ, so schedule your campaigns to hit peak Italian usage times—usually evenings and weekends.
- Payment & Currency: Set your media buying budget in Euros but keep an eye on NZD/EUR rates. Use PayPal or international credit cards for smooth payments.
- Compliance is Key: GDPR compliance isn’t optional. Ensure your creatives and data collection methods respect EU privacy laws.
- Test Small, Then Scale: Start with small budget in-feed ads to test waters. Use TikTok’s analytics and local NZ agencies like The Social Club NZ to optimise campaigns.
📢 People Also Ask
What is the average TikTok advertising cost in Italy for 2025?
The average CPM for TikTok in-feed ads ranges between €5 to €15, roughly NZD 9.5 to 28.5 per 1,000 views. Premium formats like TopView and branded challenges cost significantly more.
Can New Zealand advertisers run TikTok ads targeting Italy directly?
Absolutely. NZ advertisers can set up TikTok For Business accounts, choose Italian targeting, and manage campaigns from here. Just keep in mind currency conversions and GDPR compliance.
How do NZ brands collaborate with Italian TikTok influencers?
Most NZ brands work with Italian influencer agencies or use platforms like BaoLiba to find vetted creators. Payments are usually done via international bank transfers or PayPal, with contracts ensuring compliance and clear deliverables.
📊 Case Study: NZ Brand Allbirds Testing Italy TikTok Ads
Allbirds recently dipped toes into Italy’s TikTok waters by launching a winter collection campaign. Starting with a €7 CPM in-feed campaign, they collaborated with Milan-based micro-influencers for authentic reviews. The campaign saw a 12% lift in Italian site traffic and boosted local sales during the winter months, proving that careful media buying combined with localised content works.
❗ Risks and Pitfalls to Avoid
- Ignoring GDPR: Non-compliance can lead to fines and campaign shutdowns.
- Over-spending on Premium Formats Too Soon: Big bets like hashtag challenges need solid groundwork.
- Poor Translation or Cultural Missteps: Italian audiences spot fake content a mile away; keep it real.
- Not Accounting for Currency Fluctuations: NZD vs Euro shifts can bust your budget if unchecked.
Final Thoughts
For New Zealand advertisers keen on Italy, TikTok advertising in 2025 is a goldmine when you know the terrain. From media buying nuances to rate cards and local collaboration, nailing these details is your fast track to ROI. Keep your campaigns native, compliant, and well-timed to ride Italy’s TikTok wave smartly.
BaoLiba will keep updating the New Zealand influencer marketing trends, so stay tuned and follow us for more insider tips and real-deal strategies.