If you’re a Kiwi advertiser or content creator eyeing the Thailand market, getting your head around the 2025 YouTube advertising scene there is gold. With YouTube being a beast in digital marketing down under and across Asia, knowing the ad rates and how media buying works in Thailand can seriously up your game.
As of May 2025, the Thailand digital marketing landscape is buzzing with opportunities but also plenty of quirks compared to what we’re used to in New Zealand. Let’s unpack the all-category YouTube advertising rates in Thailand and how you can navigate this with a NZ mindset — from budgets in NZD to local payment customs and legal must-knows.
📢 Thailand YouTube Advertising Overview for Kiwis
YouTube advertising in Thailand is booming, just like here in NZ where YouTube is a top platform for both brand awareness and direct response. Thai audiences love video content — travel vlogs, beauty tutorials, and gaming streams dominate. For NZ advertisers, this means you’ve got to tailor your message and media buying strategy specifically for Thai viewers, not just copy-paste your Kiwi campaigns.
Unlike NZ, where payment is straightforward in NZD via credit card or Google Ads accounts, in Thailand many media buyers prefer local payment gateways like PromptPay or bank transfers in Thai Baht (THB). So budgeting requires some currency conversion savvy — as of May 2025, 1 NZD is roughly 22 THB.
💡 2025 Thailand YouTube Ad Rates Breakdown
Here’s the real meat — the 2025 ad rates on YouTube by category, all converted into NZD for easy Kiwi budgeting:
- Entertainment & Gaming: AUD $6–$10 CPM (cost per thousand views)
- Beauty & Fashion: AUD $8–$12 CPM
- Travel & Tourism: AUD $5–$9 CPM
- Tech & Gadgets: AUD $7–$11 CPM
- Education & DIY: AUD $4–$8 CPM
- Food & Beverage: AUD $5–$10 CPM
Note that Thai CPM tends to be lower than NZ rates, but the engagement rates are high—especially on mobile, which makes up over 80% of YouTube consumption there.
If you’re a Kiwi brand like Allbirds NZ or Icebreaker looking to enter Thailand’s market, expect to pay around NZD $6 to $10 CPM for most categories. This is competitive but requires smart targeting to avoid wastage.
📊 People Also Ask About YouTube Advertising in Thailand
How does YouTube advertising in Thailand compare to New Zealand?
Thailand’s YouTube ad rates are generally lower than NZ, but the audience behaviour differs — mobile-first, heavy social sharing, and big interest in local influencers. NZ advertisers should localise content and consider partnerships with Thai YouTubers to boost authenticity.
What payment methods work best for media buying in Thailand?
While Google Ads supports global payment options, many Thai media buyers prefer local payment gateways like PromptPay or direct bank transfers in Thai Baht. NZ advertisers need to factor in currency exchange and possibly work with local agencies to smooth payment processes.
Are there specific legal considerations for advertising on YouTube Thailand?
Thailand has strict regulations on content related to politics, religion, and certain products (like alcohol and tobacco). NZ advertisers must ensure compliance with Thai laws, often by working with local legal counsel or trusted media partners.
💡 Media Buying Tips for NZ Advertisers Targeting Thailand
- Localise Creatives: Translate and culturally adapt. Thai audiences spot foreign content a mile off.
- Leverage Influencers: Thai YouTubers like My Mate Nate or Pimtha have massive followings — partner with them for authentic reach.
- Mobile-Optimise Ads: Most views are on mobile, so vertical videos and quick hooks are a must.
- Currency Planning: Always budget in NZD but keep an eye on THB fluctuations. Using BaoLiba’s platform can help with smooth cross-border payments.
- Test & Learn: Start small with YouTube TrueView ads and ramp up once you find winning creatives.
📢 New Zealand Marketing Context and Why Thailand Matters
NZ marketers are no strangers to cross-border campaigns. Brands like Whittaker’s or Fisher & Paykel have dipped toes into Asia-Pacific markets, including Thailand. The key difference? Thailand’s digital space is more mobile-centric and influencer-driven compared to NZ’s multi-platform approach.
By May 2025, New Zealand’s digital marketing trends show a strong pivot towards video content and influencer partnerships, aligning perfectly with Thailand’s YouTube scene. If you’re already investing in YouTube New Zealand, expanding to Thailand isn’t a stretch — just a tweak in strategy and budget.
❗ Risk & Compliance Reminder for NZ Advertisers
Don’t underestimate Thailand’s local content laws. Ads that seem harmless here might trigger flags there. Also, beware of data privacy laws — Thailand’s PDPA (Personal Data Protection Act) is quite strict and similar to NZ’s Privacy Act. Always get legal advice or work through local agencies when in doubt.
📊 Final Thoughts on 2025 Thailand YouTube Advertising Rates
Thailand offers Kiwi advertisers a vibrant, cost-effective landscape for YouTube advertising. With CPMs generally lower than NZ but engagement rates high, it’s a ripe market for brands willing to do their homework on localisation and media buying nuances.
Staying updated with real-time ad rates and market trends is crucial — that’s where platforms like BaoLiba come in handy, offering you the latest data and trusted local connections.
BaoLiba will keep updating New Zealand’s influencer marketing trends and cross-border media buying insights, so keep an eye here if you want to stay ahead in 2025 and beyond.