If you’re a Kiwi advertiser or content creator looking to break into the Saudi Arabian market via Facebook, knowing the 2025 ad rates inside out is a must. Saudi Arabia is booming in digital marketing, and Facebook remains one of the top platforms to crack that market. But here’s the kicker — the pricing and strategies differ quite a bit from what we’re used to here in New Zealand.
In this piece, we’ll unpack the 2025 Saudi Arabia Facebook all-category advertising rate card, how it compares to NZ’s media buying landscape, and what you need to know to get your dollars working smart. Whether you’re a local brand like Kathmandu or a Kiwi influencer keen on expanding your reach, this guide’s got you covered.
📢 Saudi Arabia Digital Marketing Landscape at a Glance
Saudi Arabia’s digital scene is riding a wave of rapid growth. As of May 2025, internet penetration hovers around 98%, with a massive young population glued to social platforms. Facebook, along with Instagram, TikTok, and Snapchat, dominates user engagement. For advertisers, this means a juicy audience, but also fierce competition and fluctuating ad costs.
Unlike New Zealand, where we mostly pay in NZD and use payment gateways like POLi or credit cards, Saudi Arabia’s currency is the Saudi Riyal (SAR), and local advertisers often lean on Mada cards or international Visa/Mastercard payments. For Kiwis buying media there, currency conversion and payment options will affect budgeting and campaign pacing.
💡 What Does the 2025 Saudi Arabia Facebook Ad Rate Card Look Like?
Facebook advertising in Saudi Arabia covers a broad spectrum: from brand awareness to lead generation, e-commerce, and app installs. Here’s a rough rundown of the 2025 ad rates you’ll be staring at (all prices in SAR, with a rough NZD equivalent for comparison):
- Cost Per Click (CPC): 1.5 – 3.0 SAR (about NZ$0.60 – NZ$1.20)
- Cost Per Mille (CPM): 15 – 40 SAR (NZ$6 – NZ$16)
- Cost Per Action (CPA) for conversions: 25 – 80 SAR (NZ$10 – NZ$32)
- Video Ads (per 1,000 views): 20 – 50 SAR (NZ$8 – NZ$20)
Compared to New Zealand, where CPC can be anywhere from NZ$0.50 to NZ$2.00 depending on niche and seasonality, Saudi Arabia’s rates are competitive but the volume and engagement patterns differ. The CPM on Facebook NZ tends to be higher because of smaller audience sizes but more purchasing power per user.
📊 How NZ Advertisers Can Navigate Media Buying in Saudi Arabia
For Kiwi advertisers, understanding these rates is just the first step. Here’s how to play it smart:
- Localise creatives and copy: Saudis respond to culturally relevant ads. Think Arabic language plus local customs — a bit like how Kiwis appreciate relatable storytelling from local brands like Allbirds or Icebreaker.
- Timing matters: Saudi Arabia runs on Arabian Standard Time (AST), which is 10 hours behind NZST. Schedule your ads to hit peak online hours locally, not NZ time.
- Use Facebook’s Audience Insights: Drill down on demographics, interests, and behaviours unique to the Saudi market.
- Leverage local partners: Consider teaming up with Saudi-based influencers or media buyers who know the ins and outs of ad spend and compliance.
- Budget for currency fluctuations: The NZD-SAR rate can wiggle, so keep some buffer in your campaign budgets.
❗ Legal and Cultural Considerations for NZ Marketers
Keep in mind, Saudi Arabia has strict advertising guidelines governed by local laws and conservative cultural norms. Ads that are too bold or run contrary to cultural values get flagged or banned. Facebook enforces these rules rigorously.
In New Zealand, advertisers enjoy relatively liberal ad laws, but when you’re running campaigns in Saudi Arabia, respect local sensitivities around religion, gender representation, and product categories like alcohol or gambling.
📈 People Also Ask
What is the average Facebook advertising cost in Saudi Arabia for 2025?
For 2025, expect CPC rates between 1.5 to 3 SAR (roughly NZ$0.60 to NZ$1.20) and CPM rates around 15 to 40 SAR (NZ$6 to NZ$16), depending on your campaign objectives and targeting.
How can New Zealand advertisers pay for Facebook ads in Saudi Arabia?
Most advertisers pay via credit or debit cards (Visa, Mastercard) in SAR. Some local payment methods like Mada exist, but NZ advertisers should use international cards or Facebook’s payment options, keeping currency conversions in mind.
Are Saudi Arabia Facebook ad rates higher than New Zealand?
Generally, Facebook ad rates in Saudi Arabia are competitive and sometimes lower than New Zealand, especially CPM. However, audience behaviour and market saturation differ, so performance metrics vary.
💡 Real-World NZ Example: Kathmandu’s Middle East Push
Take Kathmandu — a Kiwi outdoor gear icon that recently tested Facebook ads targeting Saudi Arabia. They worked with a local agency to adapt creatives and timed their campaigns to coincide with Saudi public holidays like Eid. Their CPC was on the lower end, around NZ$0.65, and conversion rates were promising due to tailored messaging.
This case proves that with proper localisation and media buying know-how, NZ brands can punch above their weight in Saudi Arabia.
📢 Final Thoughts
Getting a grip on the 2025 Saudi Arabia Facebook all-category advertising rate card is crucial for New Zealand advertisers and influencers wanting a slice of that market. Rates are fair, but success hinges on cultural respect, smart media buying, and local insights.
As of May 2025, the Saudi digital space remains ripe for the picking, provided you play it savvy. BaoLiba will keep tracking New Zealand’s cross-border marketing trends and updating you on the latest intel. Stay tuned and keep hustling!