If you’re a Kiwi marketer or brand looking to tap into the Philippines market via LinkedIn, you’ll want the lowdown on ad costs and strategy as we hit mid-2025. LinkedIn advertising is no longer just a B2B playground in New Zealand—it’s a prime spot for cross-border digital marketing, especially in fast-growing SEA hubs like the Philippines. But how does the 2025 ad rates landscape look? What’s the media buying game plan? And how can you align that with your New Zealand-based marketing playbook?
Let’s cut through the noise and get real about LinkedIn advertising and the Philippines digital marketing scene for 2025, with a Kiwi lens.
📢 Marketing Trends in New Zealand and the Philippines June 2025
As of June 2025, NZ brands and agencies are increasingly going offshore for fresh audiences. Philippines, with its booming tech workforce and English proficiency, is a hotspot for B2B and professional services campaigns on LinkedIn.
Locally, brands like Xero and Pushpay have cracked the code on digital outreach, blending LinkedIn campaigns with influencer partnerships and hyper-targeted media buying. The payment scene is straightforward for Kiwis — NZD payments via credit cards or PayPal are standard for LinkedIn ads, with currency conversions on the platform handled seamlessly.
Philippine professionals tend to engage with content that’s not just polished but authentic—something Kiwi marketers can relate to, given our down-to-earth branding style. That’s why the ad creatives that work here often include storytelling with local flavour and real-world case studies.
📊 2025 Philippines LinkedIn Advertising Rate Card Breakdown
Here’s the nitty-gritty on LinkedIn advertising costs targeting the Philippines in 2025, converted and contextualised for New Zealand advertisers:
| Ad Format | Typical CPM (NZD) | CPC Range (NZD) | Notes |
|---|---|---|---|
| Sponsored Content | $12 – $20 | $1.80 – $3.50 | Most common format, best for engagement |
| Text Ads | $6 – $12 | $1.20 – $2.50 | Lower cost, but less visual impact |
| InMail (Message Ads) | $20 – $35 | N/A | Great for direct outreach, premium pricing |
| Dynamic Ads | $15 – $25 | $2.00 – $4.00 | Personalised ads, often used for remarketing |
| Video Ads | $14 – $22 | $2.00 – $3.80 | Increasingly popular, higher engagement rates |
Keep in mind these are ballpark figures based on media buying trends and platform benchmarks as of 2025 June. Actual costs fluctuate with bidding competition, targeting precision, and campaign objectives.
💡 Practical Media Buying Tips for Kiwi Advertisers
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Target Smart: Use LinkedIn’s granular filters to drill down on Filipino industries like IT services, BPO, and fintech, which are ripe for NZ companies to explore.
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Set Realistic Budgets: With average CPMs in the $12-$20 NZD range, plan your monthly spend accordingly. For a modest campaign, $2,000 to $5,000 NZD can move the needle.
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Leverage Local Creators: Partnering with Filipino LinkedIn influencers or micro-influencers can boost authenticity. Check out platforms like BaoLiba that connect Kiwis with SEA creators.
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Currency Matters: LinkedIn charges in NZD if your account is set up from New Zealand, but keep an eye on FX rates when converting to PHP for local payment partners or creators.
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Compliance and Culture: Respect data privacy laws from both NZ and Philippine perspectives. Avoid overly aggressive sales pitches; Filipinos respond better to relationship-building messaging.
📈 Why LinkedIn New Zealand Marketers Should Care
LinkedIn advertising is evolving beyond traditional office-bound B2B. It’s now a strategic channel for:
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Professional services looking to expand across Asia-Pacific
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Tech startups seeking talent and partnerships in the Philippines
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Educational institutions recruiting international students
NZ’s own marketing firms like The Hallway and social media experts at Socialites have flagged LinkedIn Philippines as a cost-effective route for scalable campaigns. The platform’s business-centric audience aligns well with Kiwi brand values—straightforward, trustworthy, and efficient.
People Also Ask
What is the average cost of LinkedIn advertising in the Philippines for 2025?
Typical CPMs range from NZD 12 to NZD 20 for sponsored content, with CPC between NZD 1.80 and NZD 3.50. Costs vary by ad format and targeting.
How does LinkedIn advertising in the Philippines differ from New Zealand?
The Philippines market is more price-sensitive with a younger professional demographic. Ads need to blend professionalism with relatable, local storytelling, unlike the more polished and formal style common in New Zealand.
Can New Zealand advertisers pay for LinkedIn ads in NZD when targeting the Philippines?
Yes, LinkedIn allows NZD billing if your account is based in New Zealand, making budgeting and payment straightforward even for campaigns targeting the Philippines.
❗ Risks and Considerations
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Ad Fraud & Bots: SEA markets sometimes see higher bot traffic; monitor analytics closely.
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Time Zone Differences: Campaign optimisation may require off-hours work or local agency partners.
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Compliance: Always double-check GDPR equivalents and local ad standards in the Philippines.
Final Thoughts
For Kiwi advertisers keen on expanding their digital reach into the Philippines, LinkedIn advertising in 2025 offers a golden opportunity. With solid media buying strategies, local cultural insights, and a clear understanding of pricing, it’s possible to run efficient campaigns that resonate and convert.
Keep your finger on the pulse of both markets, partner with trusted local creators via platforms like BaoLiba, and don’t underestimate the power of authentic storytelling combined with precise targeting.
BaoLiba will continue updating New Zealand’s influencer marketing trends, so keep an eye on us for the latest tips and rate cards. Let’s make 2025 the year NZ brands truly nail cross-border LinkedIn advertising!