If you’re a Kiwi advertiser or creator keen on cracking the Vietnam market via TikTok, you’ve landed in the right spot. As of June 2025, Vietnam’s TikTok advertising scene is buzzing and ripe for media buying savvy from New Zealand. But what’s the real deal with the 2025 ad rates across all TikTok categories? How do you factor in local payment methods, compliance, and content styles? Let’s unpack the nitty-gritty to help you nail your Vietnam digital marketing strategy without burning your NZD.
TikTok advertising in Vietnam is booming thanks to a young, hyper-engaged user base. For NZ brands and influencers, it’s a killer opportunity to tap into one of Southeast Asia’s fastest-growing digital markets. But, as always, success means knowing your numbers, platforms, and local quirks.
📊 Vietnam TikTok Advertising Rates 2025 Overview
Vietnam’s TikTok ad rates vary widely depending on format, targeting, and campaign goals. Here’s the lowdown on what to expect:
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In-feed Ads: The bread and butter, these typically cost between USD $0.10 to $0.30 CPM (cost per 1,000 impressions). For NZ advertisers, that roughly translates to 15 to 45 NZ cents CPM, a bargain compared to local TikTok rates here in New Zealand.
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TopView Ads: Those splashy full-screen ads you see when you open TikTok can go from USD $50,000 to $150,000 per day for prime placements. This is a premium slot mostly for big local or international brands with deep pockets.
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Branded Hashtag Challenges: Expect to pay upwards of USD $150,000 for a campaign running several days. These are gold mines for engagement and virality but require serious commitment and budget.
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Branded Effects: Custom filters or effects cost between USD $40,000 to $80,000 per campaign, often bundled with other formats for max impact.
Given the NZD to USD exchange rate hovering around 0.63 in mid-2025, New Zealand advertisers should budget accordingly, factoring in payment fees and currency fluctuations.
💡 How NZ Advertisers Should Approach Vietnam TikTok Campaigns
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Payment and Media Buying
Vietnam prefers local payment gateways such as MoMo or ZaloPay, but TikTok advertising accounts allow international cards. Most Kiwi media buyers handle payments via credit cards (Visa, Mastercard) or PayPal. Ensure your billing info aligns with TikTok’s Vietnam ad platform to avoid hiccups. -
Legal and Cultural Compliance
Vietnam has strict advertising regulations, especially around health products, alcohol, and politics. NZ advertisers must familiarise themselves with local laws to avoid takedowns or fines. Local partners or agencies like Saigon Digital or Lotus Media can help navigate these waters. -
Content Localisation
Vietnamese TikTok users love authentic, relatable content—think street food tours, K-pop dance trends, and local humour. NZ brands like Allbirds or Pāua jewellery makers can collaborate with Vietnam-based influencers to craft culturally relevant content that resonates more than generic ads. -
Influencer Collaborations
Partnering with Vietnamese TikTok creators is crucial. Platforms like BaoLiba facilitate cross-border influencer marketing, connecting Kiwi advertisers with local talent fluent in trends and audience nuances. This boosts campaign effectiveness and ROI.
📢 Vietnam TikTok Market vs New Zealand
While NZ TikTok rates are generally higher—averaging around NZD $10 to $40 CPM for in-feed ads—Vietnam offers more cost-effective entry points. However, NZ advertisers must balance lower costs with the complexity of targeting and localisation.
TikTok New Zealand creators often focus on lifestyle, humour, and outdoor content, whereas Vietnamese creators lean into fast-paced, music-driven posts. Understanding these style differences is key for cross-market success.
📊 People Also Ask
What is the average TikTok advertising cost in Vietnam for 2025?
As of June 2025, in-feed ads cost roughly USD $0.10–$0.30 CPM, with premium formats like TopView and branded challenges costing significantly more, sometimes exceeding USD $100,000 per campaign.
How can New Zealand advertisers pay for TikTok ads in Vietnam?
Most NZ advertisers use international credit cards or PayPal linked to their TikTok ad accounts. Familiarity with local payment gateways is helpful but not mandatory for international campaigns.
What are effective TikTok marketing strategies for Vietnam from a New Zealand perspective?
Focus on strong localisation, partner with Vietnamese influencers via platforms like BaoLiba, and tailor content to local tastes such as music trends and everyday humour. Compliance with Vietnam’s advertising laws is critical.
❗ Final Thoughts
Vietnam’s TikTok advertising landscape in 2025 offers a juicy opportunity for New Zealand advertisers and creators, but it’s no walk in the park. Budget smart, localise hard, and partner with the right local talent to squeeze the most out of your media buying dollars.
BaoLiba will keep you posted on New Zealand’s influencer marketing trends and Vietnam digital marketing insights. Follow us to stay ahead of the curve and keep your campaigns fresh and profitable.