If you’re a Kiwi ad pro or creator keen on cracking the 2025 Ireland market via TikTok, you’re in the right spot. TikTok advertising in Ireland is buzzing, and understanding the 2025 ad rates is clutch for smart media buying. Whether you’re a New Zealand brand wanting to test the waters or a local influencer eyeing global gigs, this deep-dive unpacks what you need to know — no fluff, just straight-up insights with a Kiwi lens.
📢 Why Ireland TikTok Advertising Matters to NZ Marketers
TikTok New Zealand has been a powerhouse for local campaigns, but Ireland’s digital scene is hitting next level. With over 3 million active TikTok users and a young, engaged crowd, Ireland offers a prime playground for brands wanting to expand beyond the Tasman.
As of 2025 June, Ireland’s digital marketing space is evolving fast — brands like SuperValu and Ryanair are doubling down on TikTok to reach millennial and Gen Z audiences. For NZ marketers, this presents a golden chance to tap into a similar demographic overseas with tailored content.
📊 2025 Ireland TikTok Advertising Rates Breakdown
Let’s cut to the chase — what’s the damage? TikTok’s ad rates vary by format, targeting, and campaign goals, but here’s the ballpark for Ireland in 2025 (all prices in NZD for easy comparison):
| Ad Format | Estimated Cost (NZD) | Notes |
|---|---|---|
| In-Feed Ads | $15 – $30 per 1,000 views | Most common, native feel |
| TopView Ads | $120 – $180 per 1,000 views | Premium, full-screen, high impact |
| Branded Hashtag Challenge | $50,000 – $80,000 per campaign | Great for engagement, but pricey |
| Branded Effects | $40,000 – $70,000 per campaign | Custom AR filters, niche but effective |
For NZ advertisers, these rates mean you’re looking at roughly 20-30% more than local TikTok ads, reflecting Ireland’s higher CPM due to market demand.
💡 Practical Tips for NZ Advertisers Buying TikTok Ads in Ireland
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Currency & Payments: TikTok billing for Ireland campaigns is typically in Euros (€), so expect your NZD payment to fluctuate with exchange rates. Use multi-currency accounts or platforms like Wise to avoid nasty surprises.
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Legal & Cultural: Ireland’s ad laws are strict on data privacy and truth-in-advertising. TikTok campaigns must comply with GDPR and local standards — familiar ground if you’re used to NZ’s Privacy Act but keep an eye on European nuances.
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Content Localisation: Irish humour and slang differ from Kiwi banter. Work with Irish influencers or local content creators to make ads feel authentic. Brands like Brown Thomas nail this by blending global style with local quirks.
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Influencer Collaboration: Irish TikTok creators like @katiegallagher or @theirishfoodie are gold for genuine engagement. Partnering with local influencers helps crack the algorithm and build trust quicker than generic ads.
📊 Media Buying Strategies for TikTok Ireland Campaigns
Media buying in 2025 demands a hybrid strategy. Start with small in-feed ads to test your message, then scale to TopView or Branded Hashtag Challenges once you’ve nailed the vibe.
Use TikTok’s smart bidding algorithms but always keep manual checks for performance. New Zealand advertisers often underestimate the value of TikTok’s pixel tracking — get it installed on your landing pages to optimise conversions effectively.
People Also Ask
What are the typical TikTok advertising costs in Ireland for 2025?
TikTok ad costs in Ireland range from about $15 to $180 NZD per 1,000 views depending on ad format. Premium options like TopView and branded campaigns cost significantly more but offer higher engagement.
How does TikTok advertising in Ireland compare to New Zealand?
Ireland’s TikTok ad rates are roughly 20-30% higher than NZ due to market demand and audience size. However, both markets share similar user behaviours, making NZ advertisers well-placed to adapt campaigns with localisation.
Can New Zealand brands pay TikTok ads in NZD when targeting Ireland?
Mostly no. TikTok charges advertisers in the local currency of the target market, so NZ brands targeting Ireland will usually pay in Euros (€). Using currency exchange tools can help manage costs.
❗ Risks and Pitfalls to Watch Out For
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Overestimating Reach: Don’t assume Irish TikTok users behave exactly like Kiwis. Test your creatives and targeting before blowing big budgets.
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Ignoring Local Regulations: GDPR fines can be hefty. Double-check data usage and consent processes.
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Neglecting Cultural Nuance: Irish users spot generic content a mile off. Invest in local insights or partner with Irish creators.
Final Thoughts
2025 is shaping up as a cracking year for TikTok advertising in Ireland, and New Zealand marketers have a real shot at making waves across the ditch. Keep your media buying sharp, localise your content, and watch the data closely — that’s the winning combo.
BaoLiba will keep tracking New Zealand net influencer marketing trends, so stay tuned for the freshest updates and insider tips to help you crush it in 2025 and beyond.