Looking to crack the 2025 ad rates for Twitter advertising in the United Kingdom but based here in New Zealand? You’re in the right spot. As Kiwi advertisers and influencers, understanding how UK digital marketing media buying stacks up can seriously up your game — especially when you’re juggling cross-border campaigns or working with UK-based clients.
In this no-fluff guide, we’ll break down the 2025 United Kingdom Twitter all-category advertising rate card, highlight key differences with local Kiwi trends, and slip in some solid media buying tips that’ll help you get the most bang for your buck. Plus, we’ll peek at how payments, compliance, and influencer collabs shape up for us down under.
📢 2025 United Kingdom Twitter Advertising Rate Card Breakdown
First up, the basics. Twitter advertising in the UK for 2025 is seeing some shifts in cost due to evolving user engagement and platform changes like the Twitter Blue verification rollout and enhanced targeting options.
Here’s a rough snapshot of the UK Twitter ad rates you can expect across all categories (as of June 2025):
- Promoted Tweets: £0.50 to £3.50 per engagement
- Followers Campaign: £2.00 to £5.00 per 1000 followers gained
- Video Views: £5.00 to £12.00 per 1000 video views
- Website Clicks: £1.00 to £4.00 per click
- App Installs: £2.50 to £6.00 per install
These rates vary widely depending on niche, seasonality, and bidding strategies. For example, finance or tech sectors tend to have higher CPMs (cost per 1000 impressions) due to their valuable audience.
💡 How This Relates To New Zealand Digital Marketing
Now, comparing that to New Zealand’s landscape — we’re generally looking at slightly lower CPMs on Twitter, given our smaller population and different advertiser demand. Kiwi advertisers usually pay around NZD 0.80 to NZD 2.50 for promoted tweets, with video ads and app installs on the higher end.
New Zealand digital marketing has also leaned heavily into influencer collabs (think local stars like Jamie Curry or Hannah O’Neill) alongside Twitter ads — a mix that’s proven gold for engagement and sales conversions.
When buying media for UK campaigns from NZ, keep in mind:
- Currency conversion: UK rates are in GBP (£), so budget accordingly with the current exchange rate (as of June 2025, £1 ≈ NZD 2.00).
- Payment methods: UK advertisers often use credit cards or direct debit, but Kiwi agencies might prefer PayPal or local bank transfers. Check with your media partner to avoid hiccups.
- Legal compliance: GDPR in the UK is strict on data privacy. Make sure your ads and influencer partnerships comply to avoid fines or ad bans. Kiwi advertisers need to be especially careful with cross-border data handling.
📊 Media Buying Tips for Kiwi Advertisers Targeting the UK on Twitter
-
Leverage Dayparting: UK Twitter users are most active between 7am-10am and 6pm-9pm GMT. That’s roughly 8pm-11pm and 5am-8am NZST. Schedule your campaigns accordingly to catch those peak engagement windows.
-
Use Lookalike Audiences: If you’ve got solid Kiwi customer data, create lookalike audiences on Twitter to target similar UK users. It’s a neat trick to stretch your budget further.
-
Test Ad Creatives: UK Twitter users respond well to witty, localised content — think British slang or topical memes. Don’t just run the same ads you use in NZ. Tailor your messaging.
-
Partner With UK Influencers: Collaborate with micro-influencers in your niche to boost credibility and engagement. Platforms like BaoLiba can connect you with vetted UK creators.
-
Monitor Ad Spend Closely: Twitter’s auction system can fluctuate daily. Set daily caps and use automated rules to pause underperforming ads.
❗ Risks and Compliance for Cross-Border Twitter Advertising
Don’t overlook legal stuff:
- Privacy: UK’s GDPR means you must get clear consent for data collection and ad personalisation.
- Content Restrictions: Avoid politically sensitive or misleading claims. UK’s Advertising Standards Authority (ASA) is tough on breaches.
- Tax Implications: If you’re invoicing UK clients or paying influencers there, check GST (Goods and Services Tax) and VAT rules. Kiwi businesses often need expert advice here.
People Also Ask
What is the average cost of Twitter advertising in the United Kingdom in 2025?
As of June 2025, average costs range from £0.50 to £3.50 per engagement for promoted tweets, with video views and app installs costing more depending on targeting and campaign goals.
How can New Zealand advertisers buy media on Twitter for UK audiences?
NZ advertisers typically set up Twitter Ads accounts with GBP billing, use currency conversion for budgeting, and tailor creatives to UK audience preferences. Partnering with UK influencers and using programmatic buying platforms helps optimise spend.
Are there legal considerations for Kiwi advertisers using Twitter in the UK?
Yes, compliance with GDPR is crucial, including transparent data collection and user consent. Also, ads must meet UK ASA guidelines, and tax regulations around VAT may apply.
Final Thoughts
Navigating the 2025 United Kingdom Twitter all-category advertising rate card from a New Zealand perspective isn’t rocket science, but it does take savvy media buying and localisation chops. Keep your eyes on exchange rates, ad timing, and legal compliance to squeeze the best ROI out of your campaigns.
BaoLiba will keep tracking and updating the latest New Zealand influencer marketing trends and cross-border digital marketing insights. Keen to stay ahead? Keep an eye on us for more no-nonsense, actionable guides.