If you’re a Kiwi brand or creator eyeing Spain’s market or just curious about TikTok advertising costs there, you’ve landed in the right spot. As of June 2025, Spain’s digital marketing game on TikTok is buzzing, but the ad rates and media buying landscape differ quite a bit from what we’re used to back home in New Zealand.
This guide breaks down the 2025 Spain TikTok all-category advertising rate card with a focus on helping New Zealand advertisers and influencers get the lowdown. Whether you’re a media buyer, a local business owner, or a content creator wanting to expand your reach, knowing how Spain’s TikTok advertising works can save you heaps and boost your ROI.
📢 Spain TikTok Advertising Overview for Kiwis
Spain is one of Europe’s hottest markets for TikTok right now, with a young, engaged audience that adores short-form content. Unlike New Zealand, where TikTok advertising is still growing, Spain’s already got a matured scene, and the ad rates reflect that.
For New Zealand advertisers, this means if you’re planning campaigns targeting Spanish audiences or collaborating with Spanish influencers, you need to get your head around the local pricing and ad formats. Paying in NZD is straightforward via international payment gateways like PayPal or credit cards, but always keep an eye on currency fluctuations against the Euro.
💡 What Does the 2025 Spain TikTok Advertising Rate Card Look Like?
TikTok Spain’s rates vary depending on ad format, campaign goals, and audience size. Here’s a no-fluff snapshot based on data as of June 2025:
- In-Feed Ads: These are the bread and butter. Expect CPMs (cost per mille) around €5-€10 (roughly NZD 8-$16). Good for brand awareness and traffic campaigns.
- TopView Ads: Premium placement, popping up as soon as users open TikTok. These start at about €20 CPM (NZD 32), so budget accordingly if you want that prime real estate.
- Branded Hashtag Challenges: These are massive in Spain’s TikTok culture. Prices start from €150,000 (about NZD 240k) for nationwide campaigns — pricey but killer for engagement.
- Branded Effects: Custom AR filters or effects cost around €70,000 (NZD 112k) and can drive excellent interaction.
- Spark Ads: Boosting organic content via paid means is growing fast. Expect CPMs near €8-€12 (NZD 13-$19).
Keep in mind, these rates can flex depending on your campaign length, targeting specifics, and negotiation skills with TikTok’s sales team or your media buying agency.
📊 Spain vs New Zealand TikTok Advertising: Key Differences
While New Zealand’s TikTok advertising market is still burgeoning, Spain’s digital marketing landscape is more advanced, with:
- Higher volume of creators and influencers: Spain boasts thousands of active TikTok creators in every niche, from fashion to food, meaning more competitive pricing.
- More aggressive bidding: Spanish brands pump serious cash into TikTok, especially in sectors like tourism, fashion, and FMCG (fast-moving consumer goods).
- Payment and contracting: Spanish advertisers mostly use Euros, with contracts often in English or Spanish. Kiwis need to be mindful of VAT and tax implications when working cross-border.
- Cultural nuances: Spain’s content leans more towards humour, dance, and local trends, while Kiwi content is often more laidback and straightforward.
For example, a Kiwi outdoor gear brand working with a Spanish influencer like @LaVidaAventurera will need to budget for translation, content adaptation, and possibly longer lead times.
💼 Media Buying Tips for New Zealand Advertisers Targeting Spain
- Partner with local agencies: Spanish digital marketing agencies like SocialPubli or The Marketing Store know the terrain and can help negotiate better rates.
- Test small before big spend: Run small campaigns to gauge audience response before committing to those hefty hashtag challenges or branded effects.
- Use TikTok’s Spark Ads: Amplify organic content from Spanish creators to get authentic engagement at a lower CPM.
- Monitor currency risks: NZD-EUR fluctuations can impact your budget. Consider locking in rates with payment providers.
- Stay compliant: Spain has stringent advertising standards, especially around disclosure and data privacy under GDPR.
📈 Case Study: NZ Brand Venturing into Spain TikTok
Take KiwiGlow, a New Zealand skincare brand wanting to tap into Spain’s youth market. They started with in-feed ads at €6 CPM and collaborated with Spanish micro-influencers on Spark Ads. By June 2025, KiwiGlow saw a 30% increase in Spanish web traffic and boosted sales via local e-commerce platforms.
This example shows that understanding Spain’s TikTok advertising rate card and media buying nuances can unlock serious growth — but only if you play by the rules and tailor content to local tastes.
❓ People Also Ask About Spain TikTok Advertising
What is the average TikTok advertising cost in Spain for 2025?
As of June 2025, average CPMs for TikTok ads in Spain range from €5 to €20 depending on format, with premium products like TopView and Hashtag Challenges costing significantly more.
How do New Zealand advertisers pay for TikTok ads in Spain?
Most use international payment methods like credit cards or PayPal, paying in Euros. Be mindful of currency conversion fees and VAT regulations.
Can New Zealand influencers collaborate with Spanish brands on TikTok?
Absolutely. Cross-border collaborations are growing. Kiwi influencers should localise content and consider working with Spanish agencies for smoother deals and compliance.
Final Thoughts
Spain’s TikTok advertising scene in 2025 is vibrant but demands local know-how. For New Zealand advertisers and creators, understanding the Spain TikTok all-category advertising rate card is crucial to avoid overspending and craft campaigns that really hit the mark.
BaoLiba will keep updating Kiwi marketers on the latest New Zealand and global influencer marketing trends. Stay tuned and follow us for more insider tips and hands-on guides.