If you’re a Kiwi advertiser or content creator keen on diving into Snapchat advertising, especially targeting the United Kingdom market, you’ve landed in the right spot. As of June 2025, Snapchat remains a hot channel for United Kingdom digital marketing, and understanding its ad rates is crucial for media buying decisions, even from New Zealand.
In this post, we’ll unpack the 2025 United Kingdom Snapchat all-category advertising rate card. We’ll also share how New Zealand brands and influencers can navigate the platform, considering the local payment methods, cultural nuances, and marketing trends. Let’s get stuck in.
📢 Why Snapchat Advertising Matters for New Zealanders Targeting the UK
Snapchat’s user base in the UK skews young and engaged — roughly 33 million active users as of mid-2025 — making it fertile ground for brands wanting to tap into the Gen Z and millennial crowd. For Kiwi marketers and influencers, campaigns on Snapchat UK give access to a fresh audience beyond the usual Facebook or Instagram ads.
From a New Zealand perspective, Snapchat advertising is increasingly integrated with other digital marketing efforts. Brands like Allbirds NZ and Kiwibank have started experimenting with Snapchat to boost awareness in the UK market. Influencers such as @JessFromAuckland also leverage Snapchat to connect with UK followers, using sponsored Snapchat Stories and Snap Ads.
📊 2025 Ad Rates Overview for Snapchat UK
Here’s the lowdown on Snapchat New Zealand advertisers need to know about UK ad rates in 2025. Keep in mind, all prices are in Great British Pounds (£), so you’ll want to factor in currency conversion when budgeting from NZD.
| Ad Format | Estimated CPM (£) | Notes |
|---|---|---|
| Snap Ads (Full Screen) | £7 – £15 | Cost per 1,000 impressions, depending on targeting |
| Sponsored Lenses | £20,000+ | Flat fee, varies by campaign length and customisation |
| Story Ads | £10 – £18 | Usually charged per swipe-up or view |
| Commercials | £25 – £40 | Premium video spots, often for bigger brands |
Media buying in Snapchat UK remains competitive but offers good ROI if you nail your targeting and creative. For New Zealand advertisers, platforms like BaoLiba provide localised support and payment solutions, accepting NZD and offering transparent conversion rates.
💡 How New Zealand Marketers Can Navigate Snapchat UK Campaigns
Local Payment and Legal Considerations
New Zealand advertisers targeting the UK need to keep the legal side in check. The UK’s Advertising Standards Authority (ASA) has strict guidelines on ad content, especially relating to privacy and data handling — areas Snapchat takes seriously with its in-app data policies.
Payment-wise, Snapchat’s ad platform accepts credit cards and PayPal, but for Kiwis, using NZD via services like BaoLiba or other media buying agencies can smooth out currency headaches and avoid surprise fees.
Collaborating with UK Influencers
If you’re a New Zealand brand wanting to up your game, partnering with UK Snapchat influencers is gold. Micro-influencers with 10k–50k followers often offer better engagement and affordable rates than mega-stars. For example, London-based lifestyle influencer @MillySnaps recently teamed up with Kiwi skincare brand Trilogy, driving strong UK sales.
Content Tips for Snapchat UK Audience
Snapchat users expect fast, authentic content. Keep your ads native, playful, and interactive — think polls, AR lenses, and behind-the-scenes snaps. According to 2025 June data, UK Snapchatters engage 30% more with interactive content than static ads, so get creative.
❗ Risks and Pitfalls to Avoid
- Ignoring local culture: British humour and slang differ quite a bit from Kiwi vibes. Make sure your creatives resonate locally or hire UK copywriters.
- Overlooking data privacy: The UK enforces GDPR strictly. Snapchat ad campaigns must comply or risk fines.
- Budget misalignment: Snapchat ad costs can spike during peak events like the Premier League season or Christmas sales. Plan accordingly.
### People Also Ask
What’s the typical Snapchat advertising cost in the UK for New Zealand advertisers?
Snapchat UK CPM ranges between £7 and £15 for Snap Ads, but costs vary by audience targeting and ad format. Convert to NZD at current rates, and factor in media buying fees from local agencies.
Can New Zealand brands run Snapchat campaigns directly in the UK?
Yes, but it’s smoother to work with platforms like BaoLiba that assist with localisation, currency exchange, and compliance with UK advertising laws.
How effective is Snapchat advertising for UK audiences compared to other platforms?
Snapchat tends to perform better with younger demographics (18–34). It’s less saturated than Facebook or Instagram, offering good engagement for interactive ads.
In summary, Snapchat advertising in the United Kingdom for Kiwi advertisers in 2025 is a solid bet if you understand the rate card, local nuances, and media buying landscape. Keep your content fresh, respect the legal framework, and leverage influencer collaborations to get the best bang for your buck.
BaoLiba will continue updating New Zealand’s influencer marketing trends, so keep an eye on us for the latest tips and data. Happy snapping!