If you’re a Kiwi advertiser or content creator eyeing the booming India market, Snapchat advertising is a no-brainer channel for your digital marketing playbook. As of June 2025, India’s Snapchat scene is buzzing, and with the right media buying strategy, New Zealand brands and influencers can seriously cash in. This guide breaks down the 2025 ad rates for all categories on Snapchat India, tailored for the New Zealand market — no fluff, just practical intel you can use right now.
📢 Why India Snapchat Advertising Matters for NZ Marketers
India’s digital growth is off the charts. With over 350 million Snapchat users in 2025, the platform is a hotspot for youth engagement and trendsetting content. For Kiwi brands, tapping into this market through Snapchat advertising means reaching a young, tech-savvy audience hungry for fresh products and experiences.
Being based in New Zealand, you’re already ahead in terms of trust and authenticity when collaborating with Indian influencers or running campaigns. Plus, with NZD as your currency, payment processes are smoother via international platforms like PayPal or direct bank transfers that Indian partners increasingly accept.
Local Kiwi brands like Allbirds NZ and Fizz Foods have started experimenting with Indian digital marketing, seeing Snapchat as a key channel. They leverage native ad formats and influencer tie-ins to create buzz and build brand affinity across borders.
📊 2025 India Snapchat All-Category Advertising Rate Card Breakdown
Snapchat offers a range of ad formats, each with different price points depending on targeting, ad duration, and user engagement. Here’s a snapshot of the 2025 ad rates (all in NZD) for India’s market:
| Ad Category | CPM Range (NZD) | Typical Campaign Budget (NZD) | Notes |
|---|---|---|---|
| Snap Ads (Full Screen Video) | $7 – $12 | $500 – $10,000 | Best for brand awareness |
| Story Ads | $5 – $10 | $300 – $7,000 | Great for storytelling |
| Collection Ads | $9 – $14 | $1,000 – $12,000 | Ideal for e-commerce |
| Dynamic Ads | $8 – $13 | $1,500 – $15,000 | Retargeting & personalised |
| AR Lenses & Filters | $10 – $20 | $2,000 – $20,000 | High engagement but pricier |
Rates are indicative and depend on campaign specifics such as audience segmentation, ad relevance, and bidding strategy.
💡 How NZ Advertisers Can Maximise Snapchat Advertising in India
1. Get Local with Creators
Partnering with Indian Snapchat influencers is key. Kiwi brands should tap into creators who resonate with Gen Z and millennials, the main Snapchat audience. Agencies like The Social Street in Auckland have started collaboration programmes to connect NZ advertisers with Indian creators who speak local lingo and trends.
2. Use NZD-Friendly Payment Methods
Most Indian Snapchat ad buys accept USD or INR, but New Zealand advertisers can use international payment platforms like PayPal, Wise, or direct bank transfers with minimal fees. This helps avoid currency conversion headaches and keeps your media buying smooth.
3. Tailor Content for Each Market
Don’t just slap your Kiwi ad in India. Localise the content — slang, cultural references, and even humour matter. For instance, a Wellington-based tourism operator promoting trips to India should highlight India’s vibrant festival scenes using Snapchat’s AR Lenses to create immersive experiences.
4. Track & Optimise Campaigns Weekly
Snapchat’s ad manager lets you see real-time engagement. Kiwis running India campaigns should set weekly reviews to tweak bids, refresh creatives, and optimise targeting. This hands-on approach is what separates good media buying from killer campaigns.
📊 New Zealand Snapchat Scene vs India: What’s Different?
While Snapchat New Zealand is more niche, mainly used by younger demographics in Auckland and Wellington, India’s Snapchat user base is massive and diverse. NZ advertisers must adjust their expectations and strategies to fit India’s scale and cultural variety.
Legally, NZ brands must comply with privacy laws like the Privacy Act 2020 when using personal data in campaigns. India also has evolving digital advertising regulations, so working with local agencies can help you stay compliant and culturally sensitive.
People Also Ask
What are the average Snapchat advertising costs in India for NZ advertisers?
As of June 2025, Snapchat ad rates in India range from NZD 5 to 20 CPM depending on ad format and targeting. Most NZ advertisers spend between NZD 500 and NZD 20,000 per campaign.
How can New Zealand brands pay for Snapchat ads in India?
NZ advertisers typically use PayPal, Wise, or international bank transfers to pay in USD or INR. Snapchat’s ad platform supports multiple currencies, but it’s best to confirm with your chosen agency or platform.
Is Snapchat a good platform for Indian digital marketing from New Zealand?
Absolutely. Snapchat’s massive youth audience in India combined with its engaging ad formats make it ideal for NZ brands targeting younger consumers. The key is localisation and smart media buying.
❗ Risks and Things to Watch Out For
- Currency Fluctuations: NZD to INR exchange rates can vary, impacting your budget.
- Regulatory Changes: India’s digital ad laws are evolving; stay updated with local partners.
- Creative Relevance: One-size-fits-all campaigns won’t cut it. Invest in local insights.
- Payment Delays: International payments can lag; plan ahead to avoid campaign pauses.
Final Thoughts
As of June 2025, India’s Snapchat advertising landscape is ripe with opportunity for New Zealand marketers who want to scale fast and smart. The 2025 ad rates provided here offer a solid baseline for media buying and campaign planning.
BaoLiba will continue updating New Zealand’s influencer marketing trends and digital media buying insights. Keep an eye on us for the latest on cross-border marketing success between NZ and India. Get stuck in, adapt smartly, and watch your brand grow on Snapchat India.