If you’re a Kiwi advertiser or influencer keen on tapping into Saudi Arabia’s booming digital market, knowing the 2025 Saudi Arabia Twitter advertising rates is pure gold. Twitter’s still a heavyweight in the Middle East’s social media space, and with Saudi Arabia’s rapid digital adoption, it’s a prime spot to flex your media buying skills.
In this guide, I’ll break down the 2025 ad rates on Twitter in Saudi Arabia, pepper in some local New Zealand flavour, and share insights on how Kiwi brands and creators can best navigate this terrain. We’re talking real-deal info for 2025 June, fresh off the press.
📢 Saudi Arabia Twitter Advertising Landscape in 2025
Saudi Arabia’s digital marketing scene is buzzing. Twitter remains top-tier for real-time news, trending topics, and community engagement. Unlike New Zealand where Facebook and Instagram dominate influencer marketing, Saudi Arabia’s users lean heavily on Twitter for everything from politics to pop culture.
For Kiwi advertisers used to paying in NZD and working with local payment systems like POLi or credit cards, the Saudi market typically deals in Saudi Riyals (SAR). Payment gateways like PayTabs or HyperPay are popular there, so if you’re a New Zealand brand or influencer, it’s crucial to factor in currency exchange and payment platform compatibility when budgeting your campaigns.
💡 2025 Saudi Arabia Twitter Advertising Rates Overview
Here’s the scoop on the latest Twitter advertising rates in Saudi Arabia, categorised for all campaign types:
| Twitter Ad Type | Estimated CPM (SAR) | Approx NZD Equivalent* | Notes |
|---|---|---|---|
| Promoted Tweets | 30 – 50 SAR | 12 – 20 NZD | Most common; good for engagement |
| Promoted Accounts | 40 – 70 SAR | 16 – 28 NZD | Growing followers & brand reach |
| Promoted Trends | 150 – 250 SAR | 60 – 100 NZD | Premium, high visibility |
| Video Ads | 50 – 80 SAR | 20 – 32 NZD | Strong engagement format |
*Based on 2025 June exchange rate approx. 1 SAR = 0.40 NZD
If you’re familiar with Twitter New Zealand ad costs, you’ll notice Saudi Arabia’s CPMs are somewhat comparable but with a twist: the user base there is hyper-engaged, especially around major events like Riyadh Season or Ramadan campaigns. So while CPMs might be similar, ROI can be very different.
📊 Media Buying Tips for NZ Advertisers Targeting Saudi Arabia
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Localise Your Content: Saudi audiences respond well to culturally relevant messaging, Arabic copy, and references to local events. Kiwi brands, like Kathmandu or Allbirds, can experiment with bilingual creatives or partner with local influencers for authenticity.
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Choose the Right Campaign Type: For brand awareness, promoted trends are gold but pricey. If you’re after conversions or follower growth, promoted tweets or accounts give better bang for your buck.
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Payment & Billing: Use international credit cards or consider payment platforms that support SAR billing. Keep an eye on currency fluctuations and factor them into your budget.
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Leverage Influencers: Saudi Arabia’s influencer scene is thriving on Twitter. Partnering with local content creators can boost credibility and reach. Think of it like how New Zealand brands team up with local creators like Jamie Curry or Renee Liang.
❗ Legal and Cultural Considerations
Saudi Arabia’s advertising laws are strict, especially around content related to religion, politics, and social norms. Unlike New Zealand’s relatively liberal environment, advertisers must be cautious and ideally consult local legal experts before launching campaigns.
Also, Saudi Arabia bans some Western social media platforms occasionally, but Twitter remains available and widely used, so it’s a safe bet for digital marketing.
🧐 People Also Ask
How much does Twitter advertising cost in Saudi Arabia in 2025?
Advertising costs range from 30 to 250 Saudi Riyals per 1,000 impressions (CPM) depending on the ad type, which translates roughly to 12 to 100 NZD. Promoted tweets are the most common and affordable, while promoted trends demand a premium.
Can New Zealand advertisers pay for Saudi Arabia Twitter ads in NZD?
Typically, payments are processed in Saudi Riyals. New Zealand advertisers should use international credit cards or payment platforms that support SAR to avoid payment issues. Consider currency exchange rates when budgeting.
What are the best Twitter ad formats for Saudi Arabia?
Promoted tweets and accounts are best for engagement and follower growth, while promoted trends are ideal for massive visibility. Video ads also perform well, especially during major cultural events.
Final Thoughts
If you’re serious about cracking the Saudi Arabia market via Twitter, knowing the 2025 ad rates and local digital marketing nuances is just the start. From media buying tactics to cultural sensitivity, there’s a lot to unpack. For Kiwi advertisers and influencers, this is a golden opportunity to diversify beyond local socials like Twitter New Zealand and Instagram.
BaoLiba will keep updating New Zealand’s influencer marketing trends, so stay tuned if you want to keep ahead of the pack. Whether you’re a brand or a content creator, the Saudi Twitter scene in 2025 is ripe for the taking — just be smart, localise hard, and play by the rules.