If you’re a Kiwi advertiser or content creator eyeballing Brazil’s booming digital market, understanding the latest TikTok advertising rates in 2025 is crucial. Brazil’s social media scene is buzzing, and TikTok is no exception — it’s become a hotspot for brands wanting to jump on viral trends and reach millions. As of June 2025, here’s the lowdown on Brazil’s TikTok ad rates, how New Zealand marketers can navigate them, and some hands-on tips for media buying Down Under.
📢 Brazil TikTok Advertising Landscape in 2025
Brazil is one of the fastest-growing TikTok markets globally. With over 80 million active users, the platform offers fertile ground for advertisers. The catch? Knowing how much to budget without burning through your NZD stash.
TikTok advertising in Brazil covers various formats: In-Feed Ads, TopView, Branded Hashtag Challenges, and Branded Effects. Each has its own pricing structure and performance potential. For Kiwi advertisers used to New Zealand’s smaller scale, Brazil’s sheer audience size means you get more bang for your buck—but the competition is fierce.
💰 What Are 2025 Ad Rates in Brazil?
As of June 2025, expect these ballpark figures for TikTok advertising in Brazil (all prices converted to NZD for ease):
- In-Feed Ads: Around NZD 6–10 CPM (cost per 1,000 impressions)
- TopView Ads: NZD 18–25 CPM, premium space for maximum visibility
- Branded Hashtag Challenges: Starting at NZD 50,000 for a 6-day campaign
- Branded Effects: Custom filters and effects can run NZD 30,000+ depending on complexity
For comparison, TikTok advertising in New Zealand averages NZD 8–12 CPM for In-Feed Ads, reflecting our smaller but highly engaged market. Brazil’s lower CPM for similar formats is due to its larger user base but slightly lower average income.
🌏 Why New Zealand Advertisers Should Care
Brazilian TikTok offers a unique opportunity for NZ brands and content creators targeting Brazilians at home or abroad. The large, young demographic is hungry for fresh, relatable content. Plus, with Kiwi exporters and e-commerce brands expanding globally, tapping into Brazil via TikTok is a smart move.
Take a local example: Wellington’s organic skincare brand “Pure Glow NZ” recently ran a small TikTok campaign targeting Brazilian eco-conscious consumers. Using In-Feed Ads with Portuguese captions and local influencers, they saw a 3x boost in website visits and sales within a month.
🛒 Media Buying Tips for New Zealand Marketers
Getting your media buying right is half the battle. Here’s what Kiwis need to keep in mind:
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Currency and Payment: TikTok ads are billed in USD, so factor in exchange rates and potential fees when budgeting in NZD. Using platforms like BaoLiba can help smooth payments and campaign management.
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Localisation is Key: Brazilian TikTok users respond best to content in Portuguese with local slang and culture references. Collaborate with Brazilian TikTok creators or agencies who know the lay of the land.
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Compliance & Culture: Brazil’s advertising laws emphasize transparency and user data protection (similar to NZ’s Privacy Act). Ensure your ads comply, especially around influencer partnerships and sponsored content.
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Leverage TikTok New Zealand Insights: While Brazil’s market is huge, don’t neglect what you can learn from TikTok NZ’s data and trends. For example, formats that perform well locally (like short, catchy videos) often translate well internationally with tweaks.
📊 People Also Ask
What is the average TikTok advertising cost in Brazil for 2025?
In June 2025, In-Feed Ads on TikTok in Brazil cost about NZD 6 to 10 CPM, with premium placements like TopView running up to NZD 25 CPM.
Can New Zealand advertisers run TikTok campaigns targeting Brazil?
Absolutely. Kiwi brands can use TikTok’s ad platform or third-party media buyers like BaoLiba to target Brazilian audiences, but success hinges on localisation and understanding local culture.
How does TikTok advertising in Brazil compare to New Zealand?
Brazil offers lower CPM rates due to its larger user base but has more competition and cultural nuances. NZ rates are higher but with a smaller, more homogeneous audience.
💡 Final Thoughts
Brazil’s TikTok scene in 2025 is a goldmine for Kiwis who get the game. The ad rates are competitive, and opportunities abound, but nailing localisation, legal compliance, and media buying strategy is key. If you’re a New Zealand advertiser or influencer keen to crack Brazil, start small, test your creatives, and scale wisely.
BaoLiba will keep updating New Zealand marketers on global influencer marketing trends, including the fast-evolving Brazil market. Stay tuned and let’s make those TikTok dollars work for you!