If you’re a Kiwi advertiser or content creator looking to crack the United Arab Emirates (UAE) market in 2025, understanding Twitter advertising rates there is key. As of June 2025, Twitter remains one of the top social platforms worldwide, including in the UAE, where digital marketing is booming. This guide breaks down the 2025 ad rates across all categories on Twitter in the UAE — with a sharp focus on how New Zealand businesses and influencers can navigate media buying smartly.
📢 UAE Twitter Advertising Landscape for New Zealand Marketers
First off, it’s no secret that the UAE is a digital-first society. Dubai and Abu Dhabi lead the charge, with high smartphone penetration and massive Twitter engagement. Advertisers from New Zealand eyeing this market must get their heads around the local ad pricing and how Twitter advertising slots fit into the broader United Arab Emirates digital marketing ecosystem.
Unlike New Zealand, where we pay in NZD, in the UAE you’ll be dealing with the UAE Dirham (AED). Most media buying agencies and platforms accept international payments but expect currency conversion fees. That said, familiar Kiwi platforms like BaoLiba have made it seamless to manage cross-border payments and campaign optimisation in your home currency.
📊 2025 Ad Rates Breakdown for Twitter UAE
Here’s the current scoop on 2025 ad rates in the UAE for Twitter, categorised by ad type. These figures are averaged from multiple media buying partners and updated as of June 2025.
- Promoted Tweets: AED 15 to AED 40 per 1,000 impressions (CPM)
- Twitter Video Ads: AED 30 to AED 70 per 1,000 video views
- Follower Campaigns: AED 5 to AED 10 per new follower gained
- Twitter Trends Takeover: Starts from AED 100,000 per day (high-profile brands only)
- Twitter Amplify (sponsored video content): AED 50 to AED 90 per 1,000 views
For context, that’s roughly NZD 5 to NZD 18 CPM for promoted tweets, depending on targeting and seasonality.
💡 How New Zealand Advertisers Can Leverage These Rates
If you’re an Auckland-based digital marketer or a Kiwi influencer keen on expanding your footprint, here are some practical tips:
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Localise Your Content for UAE Culture
UAE audiences value culturally relevant content that respects local customs and language nuances. Brands like Icebreaker and Allbirds have had success tailoring campaigns when entering Middle East markets via Twitter. -
Work with Local Influencers
Similar to how New Zealand brands partner with local influencers like @ZacharyS or @JessHughes, tap into UAE micro-influencers who resonate with niche audiences. BaoLiba’s platform lets you connect directly with verified creators in the UAE to boost authenticity. -
Media Buying Strategy
Plan your budget around the peak times: Ramadan, Eid, and National Day. Twitter ad rates spike during these events but so does engagement. Use automated bidding strategies and A/B testing to maximise ROI. -
Payment and Compliance Considerations
Using NZD billing options through trusted platforms avoids headaches with currency conversion. Be mindful of UAE’s strict advertising laws (e.g., no alcohol or gambling ads), which differ from New Zealand’s regulations.
📊 Case Study: New Zealand Brand Expansion into UAE via Twitter
Take the example of Wellington-based skincare brand “Pure Glow NZ”. In early 2025, they launched a Twitter campaign targeting UAE women aged 25-40 with video ads highlighting their natural ingredients and eco-friendly packaging. By allocating a monthly budget of NZD 8,000 (approx AED 19,600), they achieved a CPM of AED 35 and boosted their UAE follower base by 30% within three months. This demonstrated the value of targeted Twitter advertising combined with localised messaging.
❗ Risks and Challenges to Watch Out For
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Ad Saturation and Competition
UAE’s advertising market on Twitter is crowded with global and regional brands, so CPMs can be on the higher side compared to New Zealand. -
Cultural Sensitivity
Missteps in messaging can lead to ad rejections or negative brand impact. Always vet creatives with local consultants or agencies. -
Payment Delays
Cross-border transactions sometimes face delays due to banking regulations — plan your campaign timelines accordingly.
People Also Ask
What is the average cost of Twitter advertising in the UAE?
As of June 2025, promoted tweets in the UAE cost between AED 15 to AED 40 per 1,000 impressions, roughly NZD 5 to NZD 18 CPM, depending on targeting and ad format.
How does Twitter advertising in the UAE differ from New Zealand?
The UAE market features higher competition during cultural events, uses AED currency, and has stricter advertising laws. Kiwi brands must localise content and comply with these regulations when running Twitter ads there.
Can New Zealand advertisers pay in NZD for UAE Twitter campaigns?
Yes. Trusted platforms like BaoLiba facilitate media buying payments in NZD, simplifying currency conversion and budgeting for New Zealand marketers.
Final Thoughts
Navigating the United Arab Emirates Twitter advertising scene in 2025 requires a mix of savvy media buying, cultural understanding, and local partnerships. For New Zealand advertisers, leveraging platforms that bridge the payment and compliance gap — like BaoLiba — is a game-changer. Whether you’re an Auckland digital agency or a Wellington influencer shifting gears to global markets, knowing the 2025 ad rates and best practices in the UAE is your ticket to ROI success.
BaoLiba will keep updating New Zealand’s influencer marketing trends so you stay ahead of the curve. Follow us for more insider tips on cracking international social media marketing!