If you’re a Kiwi advertiser or content creator looking to crack the Canada market through Snapchat, you’ve landed in the right spot. Snapchat advertising is booming worldwide, and Canada remains a key battleground for digital marketing. In this no-fluff guide, we’ll unpack the 2025 ad rates across all Snapchat categories in Canada, with a sharp eye from New Zealand’s media buying perspective.
By June 2025, New Zealand brands and agencies have shown huge interest in diversifying their channels beyond Facebook and Instagram. Snapchat, with its young demographic and engaging ad formats, offers fresh opportunities for those keen on Canada’s consumer base. Let’s dive in.
📢 Why Snapchat Advertising Matters for NZ Marketers Targeting Canada
Snapchat’s unique appeal lies in its immersive, ephemeral content — a hit especially among Gen Z and millennials. For Kiwi advertisers used to platforms like Snapchat New Zealand, tapping into Canada’s Snapchat ecosystem means understanding local nuances and pricing.
Canada’s digital marketing landscape is competitive but lucrative. Snapchat’s ad options range from Snap Ads, Story Ads, to Sponsored Lenses and Filters. Each format comes with distinct rates and targeting capabilities, crucial to plan your media buying budget wisely.
📊 2025 Canada Snapchat Advertising Rate Card Overview
Here’s the lowdown on Snapchat’s 2025 Canadian ad rates by category (all prices in CAD, with NZD rough equivalents for your budgeting convenience):
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Snap Ads (Full screen video ads):
CPM (cost per 1000 impressions) averages between CAD 15–30 (approx NZD 18–36). Higher rates apply for high-demand slots like prime time or event-related campaigns. -
Sponsored Lenses (AR filters):
These are premium and can cost from CAD 450,000+ per day for national campaigns — a big-ticket option for big brands or agencies managing large-scale launches. -
Story Ads (ads within Snapchat stories):
CPM sits around CAD 20–35 (NZD 24–42), depending on targeting precision and campaign duration. -
Commercials (6-second non-skippable ads):
Rates hover around CAD 25 CPM, often bundled with additional placements. -
Dynamic Ads & Product Catalogs:
Pricing varies widely, often negotiated case-by-case based on campaign scope.
For Kiwi advertisers, the best bang for buck usually comes from Snap Ads and Story Ads, especially when targeting urban Canadian hotspots like Toronto, Vancouver, or Montreal.
💡 Media Buying Tips from a Kiwi Perspective
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Currency & Payment:
Most Snapchat ad transactions for Canadian campaigns are billed in CAD. NZ advertisers should factor in FX rates and possible banking fees. Using global media buying platforms like BaoLiba can smooth payments and local compliance. -
Targeting:
Canada is diverse with English and French speakers, plus Indigenous communities. Targeting by language and region is crucial. Don’t waste impressions on irrelevant provinces or demographics. -
Local Compliance:
Canadian advertising laws are strict about data privacy and consumer protection. Make sure your creatives comply with Canadian standards to avoid penalties. -
New Zealand Influencers & Partners:
Linking up with NZ-based influencers who have Canadian followings can boost Snapchat campaigns. For example, Kiwi lifestyle creator “Tash McGill” has a growing Canadian audience, proving cross-Tasman influencer marketing works.
❗ Risks and Pitfalls to Watch
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High Entry Cost for AR Lenses:
If you’re a small-to-mid NZ advertiser, the price tag for Sponsored Lenses in Canada might be prohibitive. Consider more cost-effective Snap Ads first. -
Audience Saturation:
Canadian Snapchat users see a lot of ads, so creative freshness is key. Rehashing NZ campaigns without localisation won’t cut it. -
Reporting Delays:
Some advertisers notice a lag in Snapchat’s performance data. Keep a close eye on KPIs and adjust quickly.
### People Also Ask
What are the Snapchat advertising rates in Canada for 2025?
Snapchat ad rates in Canada for 2025 range from roughly CAD 15 to 35 CPM for Snap Ads and Story Ads. Premium options like Sponsored Lenses can exceed CAD 450,000 per day for national campaigns.
How can New Zealand advertisers manage payments for Canadian Snapchat ads?
Most payments are in Canadian dollars, so NZ advertisers should consider currency exchange rates and bank fees. Using international media buying platforms like BaoLiba can simplify billing and compliance.
Is Snapchat a good platform for New Zealand brands targeting Canada?
Absolutely. Snapchat’s young user base and engaging ad formats provide great potential for NZ brands aiming at Canadian Gen Z and millennials, especially if campaigns are localised and targeted well.
Final Thoughts
Stepping into Canada’s Snapchat ad market in 2025 demands a solid grasp of local pricing, audience traits, and smart media buying. Kiwi advertisers have the advantage of flexible digital budgets and creative agility — just remember, localise your content and watch your spend carefully.
BaoLiba will keep you posted with the latest New Zealand influencer marketing trends and Canada Snapchat updates. Stick with us to stay ahead of the game.