If you’re a Kiwi advertiser or content creator keen on tapping into China’s Snapchat ecosystem, you’ve landed in the right spot. As of June 2025, the digital marketing landscape keeps evolving at pace, and understanding Snapchat advertising rates in China is gold — especially if you’re plotting cross-border campaigns or influencer collabs from New Zealand.
In this no-nonsense guide, we’ll break down the 2025 China Snapchat all-category ad rates, sprinkle in some local New Zealand flavour, and share how media buying works smoothly between these two markets. We’ll also touch on what makes Snapchat New Zealand unique and how to leverage it alongside your China campaigns.
Let’s get stuck in.
📢 Snapchat Advertising and China Digital Marketing in 2025
China’s social media scene is a beast of its own, and while Snapchat isn’t as dominant domestically as WeChat or Douyin, it’s carving out a niche for international brands and influencers targeting younger Chinese audiences, especially those abroad or with global interests.
For Kiwi brands looking to crack into China’s market or engage the Chinese diaspora, Snapchat advertising offers precision targeting with a fresh vibe. But ad rates can be all over the shop, depending on your category, campaign objectives, and the media buying model you choose.
As of June 2025, here’s the rundown on China Snapchat advertising rates by category:
| Category | CPM (NZD) | CPC (NZD) | Notes |
|---|---|---|---|
| Fashion & Beauty | $20 – $35 | $0.60 – $1.20 | High engagement, great for KOLs |
| Food & Beverage | $15 – $28 | $0.50 – $1.00 | Popular with younger demographics |
| Tech & Gadgets | $18 – $32 | $0.55 – $1.10 | Competitive but ROI-friendly |
| Travel & Tourism | $12 – $25 | $0.40 – $0.90 | Seasonal spikes, good for experiential ads |
| Entertainment | $22 – $40 | $0.70 – $1.50 | High demand, can be pricey during big events |
CPM = Cost Per Mille (thousand impressions); CPC = Cost Per Click
💡 How NZ Advertisers and Influencers Can Leverage This
From a Kiwi perspective, especially for those in Auckland or Wellington running digital campaigns, China Snapchat advertising offers a sweet spot for brands like Allbirds NZ, Fush or even tourism operators targeting Chinese travellers.
You’ll want to blend local payment methods like Visa or Mastercard settled in NZD with platforms that support RMB transactions if you’re paying agencies or media buyers based in China. BaoLiba’s media buying services help smooth this out, so you’re not stuck with currency headaches or dodgy conversions.
Snapchat New Zealand also differs a bit — it’s more aligned with Western user habits, meaning your domestic influencer strategy might not translate 100% when pushing into the China market. Familiar Kiwi influencers like Jamie Curry or Brooke Howard-Smith might need to team up with Chinese KOLs (Key Opinion Leaders) for max impact.
📊 Media Buying Tips for China Snapchat Campaigns from NZ
- Go programmatic but keep control: Automated buying tools save time but always keep an eye on placements to avoid irrelevant traffic.
- Localise your creatives: Chinese audiences digest content differently; think less Aussie slang, more crisp Mandarin captions or subtitles.
- Use BaoLiba or similar platforms: They specialise in bridging NZ brands with China’s influencer ecosystem and help negotiate rates that aren’t listed publicly.
- Budget smart: Start with a test budget of around NZD 5,000 to 10,000 to gauge performance before scaling up.
- Legal compliance: NZ advertisers must ensure ads comply with China’s digital ad laws and New Zealand’s own advertising standards authority (ASA) guidelines.
❓ People Also Ask
What is the average Snapchat advertising cost in China for New Zealand brands?
Typically, CPM ranges from NZD 12 to NZD 40 depending on your industry and ad format. CPC tends to be between NZD 0.40 and NZD 1.50. It’s crucial to partner with media buyers familiar with China’s market to get the best rates.
Can New Zealand influencers use Snapchat to target Chinese audiences?
Direct targeting inside mainland China on Snapchat is limited, but influencers can collaborate with Chinese KOLs via cross-border campaigns. Snapchat New Zealand is more effective for local or global audiences, while BaoLiba can help integrate China-specific influencer outreach.
How do payment and currency work for Snapchat ads between NZ and China?
Payments are mainly processed in NZD through credit cards or PayPal for NZ advertisers. For China operations, RMB might be involved via local media buyers or agencies. Platforms like BaoLiba facilitate smooth currency conversions and payment compliance.
📢 New Zealand Snapchat Advertising Trends in June 2025
In 2025 June, NZ marketers are doubling down on video-first Snapchat ads, integrating AR lenses and interactive filters. The rise of TikTok and Instagram Reels has pushed Snapchat to innovate fast, making it a solid complement for brands wanting to diversify.
Brands such as Icebreaker and Tourism New Zealand now experiment with Snapchat AR filters customised for Chinese New Year, syncing with China’s Snapchat ad campaigns to create a seamless cross-market buzz.
From a media buying angle, NZ advertisers are increasingly using data-driven insights to tweak bids and targeting on the fly, avoiding wasted spend — a must-have skill when budgets are tight.
Final Thoughts
Mastering the 2025 China Snapchat all-category advertising rate card isn’t just about knowing numbers — it’s about blending local NZ marketing know-how with China’s unique social media rhythm. Whether you’re an Auckland-based startup or a Wellington influencer, getting savvy with Snapchat advertising and media buying can seriously level up your China digital marketing game.
BaoLiba will keep updating you on New Zealand’s influencer marketing trends and cross-border strategies. Stay tuned and let’s make those campaigns convert like a true champ.