If you’re a Kiwi advertiser or content creator keen to crack the Thailand digital marketing scene, understanding the 2025 Facebook advertising rates there is gold. Thailand is one of Southeast Asia’s hottest markets with a booming online population, and Facebook remains king for reaching all walks of life. But how much will it cost you to run ads in Thailand? And how does that stack against what we’re used to in New Zealand?
In this article, we’ll break down the 2025 ad rates for Facebook in Thailand, touch on the local media buying landscape, and share some real-world tips for NZ advertisers looking to make their dollars go further. As of June 2025, these insights come from close observation of market trends and actual spend data from both Thai and Kiwi firms.
📊 Thailand Facebook Advertising Rates 2025 Overview
Thailand’s Facebook advertising costs are generally lower than New Zealand’s, but the landscape is nuanced. Here’s a quick snapshot of the all-category averages (prices in Thai Baht, THB):
- Cost Per Click (CPC): 1.50 – 3.50 THB (~NZD 0.07 – 0.17)
- Cost Per Mille (CPM, per 1,000 impressions): 30 – 70 THB (~NZD 1.40 – 3.30)
- Cost Per Action (CPA): 50 – 120 THB (~NZD 2.30 – 5.70)
- Daily Budget Minimum: 100 THB (~NZD 4.70)
To put that in perspective, Facebook New Zealand CPC typically runs around NZD 0.50 to 1.50, with CPMs often hitting NZD 10 or more depending on targeting.
Thailand’s rates reflect its market maturity and fierce media buying competition, especially in categories like ecommerce, travel, and fast-moving consumer goods. The lower CPCs and CPMs make it a tempting playground for Kiwi brands wanting reach beyond our shores without blowing the budget.
💡 How NZ Advertisers Can Play Smart in Thailand
Payment and Currency Nuances
When buying Facebook ads for Thailand, Kiwi marketers should note that Facebook charges in the payment currency you choose, typically NZD or USD for us. However, Facebook’s ad auction still operates in local currency (THB), so exchange rate fluctuations can impact your final spend.
For example, if your Facebook ad account is billed in NZD, and the NZD weakens against the Baht, your campaign will effectively get less reach for the same NZD amount. Many Kiwi media buyers hedge this risk by topping up ad budgets in USD or THB if possible, or by closely monitoring exchange rates during campaigns.
Targeting and Content Localisation
Thailand’s Facebook users skew younger and mobile-first, with heavy use of video and interactive content. NZ advertisers need to localise ads linguistically and culturally — using Thai language creatives, local slang, and culturally relevant imagery. Partnering with Thai influencers or agencies can help immensely.
For instance, Wellington-based ecommerce brand “KiwiKrate” recently teamed up with Bangkok micro-influencers to boost their Thailand launch. The local influencer approach helped KiwiKrate slash their CPA by nearly 40% compared to generic Facebook ads.
Media Buying Strategies
Smart media buying in Thailand hinges on testing. Start with broad interest targeting and simple creatives, then optimise towards highest engagement and lowest CPA.
One neat trick is to leverage Facebook’s automated placements but keep an eagle eye on performance split by placement (Feed, Stories, Marketplace). Thai users consume content heavily on mobile Stories, so ads here often outperform desktop feed placements.
Compliance and Legal Considerations
New Zealand advertisers eyeing Thailand must also keep in mind local laws around advertising, especially for health products, alcohol, and finance. Thailand has strict regulations enforced by the Thai Consumer Protection Board, so make sure your creatives don’t trip any red flags.
📢 Marketing Trends in New Zealand and Thailand as of June 2025
As of 2025 June, New Zealand’s marketing world is embracing more cross-border social campaigns, particularly with Asia-Pacific markets like Thailand. NZ brands are increasingly exploring Facebook advertising in Thailand due to:
- Rising Thai middle-class purchasing power
- Growing ecommerce adoption accelerated by mobile internet
- Sophisticated influencer marketing ecosystems in Thailand
At the same time, Kiwi digital marketers are using local payment platforms like POLi and credit cards linked directly to Facebook’s ad manager, streamlining campaign funding across currencies.
People Also Ask
What is the average Facebook advertising cost in Thailand for 2025?
On average, CPC ranges from 1.50 to 3.50 THB (~NZD 0.07 – 0.17), with CPM between 30 and 70 THB (~NZD 1.40 – 3.30). Costs vary by industry and targeting.
How can New Zealand advertisers optimise Facebook ads for Thailand?
Focus on localising content, working with Thai influencers, testing placements like Stories, and managing currency risks to stretch your NZD budget.
Is Facebook still effective for digital marketing in Thailand?
Absolutely. Facebook remains one of Thailand’s top social platforms with a highly engaged user base, making it a prime channel for brands to connect with Thai consumers.
Final Thoughts
For Kiwi advertisers and influencers looking to scale into Thailand, 2025’s Facebook advertising rates offer a cost-effective entry point — but only if you come prepared. Real success lies in localised media buying, savvy currency handling, and leveraging Thailand’s unique digital culture.
BaoLiba will keep updating New Zealand’s influencer marketing trends and cross-border insights, so stay tuned for more no-nonsense guides to help you win globally.