If you’re a New Zealand Facebook blogger wondering how you can tap into the booming Vietnam advertising market in 2025, you’re in the right spot. The cross-border influencer game is heating up, and Kiwis have a golden chance to work with Vietnamese advertisers who are eager to leverage English-speaking content and global reach.
In this piece, I’ll break down what you need to know about working with Vietnam advertisers on Facebook, from social media trends and payment methods to legal and cultural tips. Plus, I’ll toss in some local examples so it’s all practical and ready to roll.
📢 Marketing Trends in New Zealand and Vietnam in 2025
As of May 2025, New Zealand’s online marketing scene is all about authenticity and micro-influencers driving real engagement. Facebook remains a heavyweight platform here, with over 2.5 million active users, making it a prime channel for bloggers to build communities around niches like travel, food, wellbeing, and tech.
Across the Tasman, Vietnam’s digital ad spend is exploding, hitting nearly US$1.5 billion. Vietnamese advertisers are hungry for fresh, authentic content that resonates with younger demographics. They can’t always find that locally, so working with Kiwi Facebook bloggers who create high-quality, English content is a no-brainer.
For example, New Zealand lifestyle blogger Jess from “Kiwi Wanderlust” recently partnered with a Hanoi-based eco-tourism company to promote sustainable travel in Vietnam. The deal was done through Facebook collabs, proving that cross-border influencer marketing is not just possible but profitable.
💡 How Can New Zealand Facebook Bloggers Work with Vietnam Advertisers
1. Understand What Vietnamese Advertisers Want
Vietnamese advertisers typically look for:
- Authentic storytelling — no hard sells.
- Engaged niche audiences, especially in travel, fashion, food, and tech.
- Content that blends English with subtle Vietnamese cultural nods.
- Measurable ROI, so expect to provide insights and analytics.
2. Finding and Connecting with Vietnam Advertisers
Platforms like BaoLiba are goldmines for hooking up with Vietnam advertisers. You can also tap into Facebook Groups and LinkedIn communities focused on Southeast Asia marketing.
Don’t sleep on local NZ agencies like “Digital Nomads NZ” who already have Vietnam ties. They can broker partnerships and smooth out contracts.
3. Negotiating Payment and Contracts
Payments usually happen in New Zealand dollars (NZD) or US dollars, depending on the advertiser’s preference. Common payment methods include PayPal, Wise (formerly TransferWise), or even direct bank transfers via SWIFT.
Make sure contracts cover:
- Content rights and usage.
- Payment terms and currency.
- Disclosure and compliance with NZ’s Advertising Standards Authority (ASA).
- Clear deliverables and deadlines.
📊 Payment Methods and Legal Culture to Know
New Zealand bloggers must be aware that Vietnamese advertisers often prefer secure, low-fee payment options. Wise is popular because it offers favourable exchange rates and speed. Avoid cash deals or vague agreements — legal protections matter.
On the legal front, NZ bloggers should follow the ASA code, making clear any sponsored content with hashtags like #ad or #sponsored. Vietnamese laws on digital advertising are tightening too — so clear contracts help prevent misunderstandings.
📢 Real Kiwi Examples of Cross-Border Facebook Collabs
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Sarah from “Taste of Aotearoa” worked with a Ho Chi Minh City coffee brand to create Facebook stories and posts highlighting their unique blends. The campaign boosted the brand’s exports to NZ and gave Sarah a nice revenue stream.
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Matt, a tech reviewer in Auckland, partnered with a Vietnamese smartphone maker launching in Australasia. The advertiser got Facebook video reviews targeting tech geeks, and Matt got paid per click and affiliate sales.
❓ People Also Ask
Can New Zealand Facebook bloggers work with Vietnam advertisers remotely?
Absolutely. Thanks to Facebook’s platform and tools like Zoom, WhatsApp, and payment apps, collaborating remotely is straightforward. Just ensure clear communication and contracts.
What kind of content do Vietnam advertisers want on Facebook?
Most want authentic, relatable content that fits their brand voice. Lifestyle, travel, tech, and fashion niches do well. Incorporating some Vietnamese cultural references can boost engagement.
How do New Zealand bloggers get paid by Vietnamese advertisers?
Payments usually happen via PayPal, Wise, or direct bank transfers. Always agree on currency, payment timing, and invoicing before starting the campaign.
💡 Pro Tips for Kiwis Collaborating with Vietnam Advertisers
- Be patient with time zone differences — Vietnam is 5 hours ahead.
- Learn some Vietnamese phrases or cultural tidbits to impress advertisers.
- Use Facebook’s Creator Studio to schedule and track posts.
- Keep detailed analytics and share performance reports regularly.
- Avoid overly salesy content — Vietnamese audiences prefer subtle marketing.
BaoLiba will keep updating the latest New Zealand influencer marketing trends and cross-border collaboration tips. If you’re looking to scale your blog’s reach and income with Vietnam advertisers on Facebook, keep an eye on our blog for fresh insights and real-deal strategies.