If you’re a Kiwi advertiser or content creator keen on cracking the Canada market via LinkedIn, knowing the 2025 ad rates is clutch. LinkedIn advertising has become a go-to for B2B and professional services in Canada, and with New Zealand brands eyeing cross-border growth, understanding the cost landscape is key to smart media buying.
As of early June 2025, we’ve scoped the latest LinkedIn ad prices across all categories in Canada, unpacking what it means for NZ marketers wanting to punch above their weight internationally. This ain’t just theory – we’ll also chat about how Kiwi brands and influencers can leverage this data for better bang-for-buck campaigns, while keeping in mind local currency (NZD), payment methods, and legal dos and don’ts.
📢 Why LinkedIn Advertising Matters for New Zealand Brands Eyeing Canada
Canada’s LinkedIn scene is booming. According to recent data, over 20 million Canadians are active users, with a strong skew towards professionals, decision-makers, and industries like tech, finance, and healthcare. For New Zealand companies, especially in sectors like software, education, and professional services, LinkedIn is a prime channel to build credibility and generate leads.
In the last six months, NZ digital marketing has seen a pivot towards quality over quantity. Kiwi marketers are no longer chasing just clicks but meaningful engagement. LinkedIn fits perfectly here, offering precise targeting options such as job title, company size, and industry – something Facebook or Instagram can’t match on the B2B front.
Plus, NZ brands like Xero and Pushpay have successfully leveraged LinkedIn campaigns to tap into North American markets, setting a benchmark for others.
📊 What Are the 2025 LinkedIn Ad Rates in Canada?
Got your spreadsheet ready? Here’s a no-BS rundown of the 2025 LinkedIn advertising rate card in Canada, converted roughly into New Zealand dollars (NZD) for easy reference:
| Ad Format | Cost Per Click (CPC) | Cost Per 1,000 Impressions (CPM) | Minimum Daily Budget |
|---|---|---|---|
| Sponsored Content | $4.50 – $7.80 NZD | $30 – $50 NZD | $25 NZD |
| Text Ads | $2.50 – $5.00 NZD | $15 – $30 NZD | $10 NZD |
| Message Ads (InMail) | $7.00 – $10.50 NZD | N/A | $30 NZD |
| Dynamic Ads | $3.50 – $6.00 NZD | $20 – $40 NZD | $20 NZD |
| Video Ads | $5.00 – $8.50 NZD | $35 – $55 NZD | $30 NZD |
Note: Rates fluctuate based on targeting precision, competition, and seasonality.
For Kiwi media buyers, this means campaigns targeting senior execs or niche industries in Canada can quickly get pricey, especially with Message Ads. But don’t sweat it – smart budget allocation and creative optimisation can drive solid ROI.
💡 How New Zealand Advertisers Can Make These Rates Work
Local payment methods and currency considerations are often overlooked. LinkedIn’s ad platform bills in CAD or USD, so NZ advertisers should factor in exchange rates and international transaction fees. Many Kiwi agencies recommend using multi-currency business accounts like ANZ’s or BNZ’s to keep costs tidy.
From a legal perspective, Canada’s privacy laws (PIPEDA) do have nuances differing from NZ’s Privacy Act 2020. If you’re collecting leads or retargeting, ensure compliance by clearly disclosing data usage and consent. A good local partner, like Auckland-based digital agency Hype Digital, can help navigate these waters.
Kiwi influencers and B2B content creators on LinkedIn can also collaborate with brands looking to enter Canada. For example, NZ fintech specialist Paul Clarke has built a solid Canadian network through LinkedIn, helping his clients land deals using sponsored posts and thought leadership content.
📊 Comparing LinkedIn Advertising in Canada vs LinkedIn New Zealand
Just so you know, LinkedIn advertising in NZ is generally cheaper. For instance, Sponsored Content CPC in NZ is around $3.00 to $5.50 NZD, compared to $4.50–$7.80 NZD (converted) in Canada. The bigger market and higher competition in Canada push prices up.
However, the Canadian market’s sheer size can justify the spend, especially for NZ exporters or service providers aiming to scale. It’s about balancing cost versus quality leads. Also, NZ’s payment ecosystem is more streamlined for local advertisers, while Canadian campaigns might require more robust tracking and compliance workflows.
People Also Ask
What is the average cost of LinkedIn advertising in Canada in 2025?
The average CPC ranges from $4.50 to $7.80 NZD, depending on ad format and targeting. CPM can be between $30 to $55 NZD for most formats.
How can New Zealand brands optimise their LinkedIn campaigns for Canada?
Focus on precise audience targeting, use engaging creative formats like video or sponsored content, and collaborate with local Canadian influencers or agencies for better localisation.
Are there legal considerations for NZ companies advertising on LinkedIn in Canada?
Yes, compliance with Canada’s PIPEDA is essential, especially around data collection and privacy. Be transparent with users and consult legal experts if unsure.
❗ Final Word
Navigating LinkedIn advertising rates in Canada for 2025 isn’t rocket science but requires some street smarts. For Kiwi advertisers, understanding the cost structure, local nuances, and legal framework can mean the difference between burning budget and scoring leads.
BaoLiba will keep updating the New Zealand influencer marketing and digital ad trends, so keep an eye on us for fresh insights and practical tips to help your campaigns fly overseas.
If you want to go deeper or need hands-on help with media buying across LinkedIn New Zealand and Canada, drop us a line – we’re in the trenches with you.
Cheers to smarter spend and bigger wins!