If you’re a Kiwi advertiser or influencer looking to crack into the Thailand market via Instagram, knowing the landscape and ad costs upfront can save you a ton of time and budget headaches. Thailand’s digital marketing scene is booming, and Instagram is right at the heart of it – but how much should you expect to pay in 2025? And how does this fit with what we’re used to in New Zealand?
In this no-fluff guide, we break down the 2025 Thailand Instagram all-category advertising rate card from a New Zealand perspective. We’ll cover everything from ad rates to media buying tips, payment methods, and how local brands and Kiwis can navigate the cultural and legal maze. Plus, we’ll throw in some pro tips for getting your campaigns firing on all cylinders.
📢 Thailand Instagram Ads in 2025 What You Need to Know
As of early June 2025, Thailand remains one of Southeast Asia’s fastest-growing digital markets. Instagram advertising here isn’t just for the big boys; even smaller Kiwi brands and influencers can tap in with the right approach.
For New Zealand advertisers, Thailand’s Instagram ad rates might look like a steal compared to local costs, but there’s more to it than just price tags. Thailand’s audience skews younger, highly engaged, and mobile-first – perfect for lifestyle, travel, fashion, and food brands.
Key highlights:
- Instagram advertising in Thailand is heavily visual and content-driven. Stories and Reels ads grab the most eyeballs.
- Local influencers, or “KOLs” (Key Opinion Leaders), play a huge role. Collaborating with Thai micro and macro influencers can be a game-changer.
- Media buying platforms integrated with Facebook Ads Manager dominate the scene, so Kiwi advertisers familiar with Meta’s system will feel right at home.
- Payments are usually settled via credit cards or international bank transfers in Thai baht (THB). Currency fluctuations and payment fees need to be factored in when budgeting from NZD.
📊 2025 Instagram Advertising Rates in Thailand
Let’s get to the brass tacks: what kind of ad rates are we talking about for Instagram in Thailand this year?
| Ad Category | Estimated Cost (THB) | Estimated Cost (NZD)* | Notes |
|---|---|---|---|
| Instagram Story Ads | 500 – 1,500 THB | ~22 – 66 NZD | CPM based, depends on targeting |
| In-Feed Photo Ads | 700 – 2,000 THB | ~31 – 88 NZD | Great for brand awareness |
| Video/Reels Ads | 1,200 – 3,000 THB | ~53 – 132 NZD | High engagement, higher cost |
| Carousel Ads | 1,000 – 2,500 THB | ~44 – 110 NZD | Good for product showcases |
| Influencer Collaborations | 10,000 – 150,000 THB | ~440 – 6,600 NZD | Depends on influencer tier & reach |
*Exchange rate approximated at 1 NZD = 22.6 THB, fluctuates.
For New Zealand advertisers, these rates are attractive, but keep in mind the additional costs like account management fees, creative production, and potential agency markup if you go through a local Thai or NZ agency.
💡 How Kiwi Advertisers Should Approach Thailand Instagram Ads
Understand the Audience First
Thai Instagram users love authenticity paired with vibrant local culture. Brands like Pomelo Fashion and Siam Commercial Bank’s Instagram accounts show the mix of trendy, relatable content and clear CTAs that work.
Collaborate with Thai Influencers
Influencers here have a massive effect. Look for micro-influencers with 10k-100k followers to get better engagement rates and cost efficiency. New Zealand brands should consider platforms like BaoLiba to find verified Thai influencers who fit your niche.
Media Buying Tips
Since Instagram ads in Thailand run via Meta’s Ad Manager, Kiwi advertisers familiar with this tool can easily manage campaigns remotely. Use geo-targeting to zero in on specific Thai provinces or Bangkok’s urban crowd. Test campaigns with small budgets before scaling.
Payment and Legal Stuff
Payments are usually made in THB, so your NZD budget needs buffer for exchange rate shifts. Most agencies accept Visa or Mastercard, but always confirm fees. Also, ensure your ads comply with Thai advertising laws, which are stricter around certain content (e.g., alcohol, gambling).
📊 Comparing Instagram Advertising in Thailand and New Zealand
While Instagram advertising costs in New Zealand typically run higher—averaging NZD 50-150 per 1,000 impressions—the Thai market offers a lower entry cost with potentially higher engagement rates. But don’t just chase cheap clicks.
New Zealand marketers should lean into cross-cultural understanding to avoid tone-deaf content. For example, Kiwi brands like Allbirds NZ have successfully used Instagram internationally by localising messaging and collaborating with local creators rather than just blasting the same ads.
📢 People Also Ask
What’s the average Instagram ad cost in Thailand for 2025?
On average, Instagram advertising in Thailand costs between 500 to 3,000 Thai baht (approx NZD 22 to 132) depending on ad format and targeting.
How can New Zealand advertisers pay for Instagram ads in Thailand?
Most payment methods accepted are Visa or Mastercard credit/debit cards, and sometimes international bank transfers in Thai baht. Be mindful of currency exchange fees.
Which types of Instagram ads perform best in Thailand?
Video and Reels ads generally have the highest engagement, followed by Stories and Carousel ads that showcase products effectively.
❗ Final Thoughts for Kiwi Advertisers and Influencers
Entering Thailand’s Instagram advertising market in 2025 is a smart move, especially if you’re keen on Southeast Asia’s growing digital consumer base. The ad rates make it accessible, but success hinges on localising your content, collaborating with the right influencers, and understanding cultural nuances.
For New Zealand marketers, using trusted platforms like BaoLiba can bridge the gap between Kiwis and Thai creators, making media buying smoother and more transparent. Always keep an eye on exchange rates, legal compliance, and evolving consumer trends.
According to data from the first half of 2025, Thailand’s Instagram user base continues to grow, with increased mobile spending and video content consumption—perfect timing to jump in.
BaoLiba will keep updating New Zealand’s influencer marketing trends and Thailand’s digital landscape as the year unfolds. Stay tuned and keep hustling smart.
Ready to explore Thailand Instagram advertising from New Zealand? Hit us up at BaoLiba for tailored insights and influencer matchmaking.