If you’re a Kiwi advertiser or content creator looking to dip your toes into the Indonesian market via Twitter in 2025, this one’s for you. Indonesia’s digital marketing landscape is buzzing, and Twitter remains a prime channel for brand awareness and engagement. But how much does it actually cost to run Twitter ads across all categories there? What should you know about media buying from New Zealand? Let’s break down the 2025 Indonesia Twitter advertising rate card with a no-fluff, practical guide tailor-made for you.
📢 Indonesia Twitter Advertising Landscape for Kiwis
Indonesia is the fourth largest country by population and boasts over 170 million active social media users, with Twitter holding a solid chunk of the market. For New Zealand advertisers, this means a vast audience ripe for engagement beyond our backyard.
In recent years, Kiwi brands like Allbirds and Air New Zealand have experimented with Southeast Asian markets, including Indonesia, using tailored digital campaigns. Payment methods are straightforward; most Twitter ad spends from NZD accounts get processed via major credit cards or PayPal, with currency conversions handled by your bank. The New Zealand dollar (NZD) currently trades moderately against the Indonesian Rupiah (IDR), so it’s worth tracking exchange rates to optimise your budget.
📊 2025 Indonesia Twitter All-Category Advertising Rate Card Breakdown
Here’s the lowdown on Twitter’s ad rates in Indonesia for 2025, based on current market data and media buying insights:
| Ad Type | Estimated Cost (IDR) | Estimated Cost (NZD) | Notes |
|---|---|---|---|
| Promoted Tweets | 10,000 – 30,000 IDR | 1.00 – 3.00 NZD | CPC basis, varies by targeting |
| Promoted Accounts | 25,000 – 50,000 IDR | 2.50 – 5.00 NZD | CPM and CPC options available |
| Promoted Trends | 200,000,000+ IDR | 20,000+ NZD | Premium placement, daily minimum spend |
| Video Ads | 15,000 – 40,000 IDR | 1.50 – 4.00 NZD | CPV and CPM bidding options |
Note: Rates fluctuate based on seasonality, targeting precision, and campaign objectives.
For Kiwi advertisers, this means a modest entry cost for Twitter advertising in Indonesia compared to local markets. However, Twitter New Zealand’s media buying platform accommodates Indonesian ad accounts, making cross-border campaigns relatively seamless.
💡 Practical Media Buying Tips from New Zealand
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Localise Your Content: Indonesian Twitter users respond better to content that resonates culturally. Consider partnering with Indonesian influencers or KOLs for authentic reach. Brands like Kathmandu have shown success by adapting messaging to local nuances.
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Currency & Billing: Set up your Twitter Ads account in NZD but keep an eye on exchange rates. Using a credit card with minimal foreign transaction fees helps avoid surprises.
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Compliance Matters: Indonesia has specific digital ad regulations, especially around content sensitivity and data privacy. Make sure your campaign complies with both Indonesian laws and Twitter’s policies to avoid bans or penalties.
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Leverage Twitter New Zealand’s Support: The local Twitter office can help with media buying queries and campaign optimisation, especially when targeting international markets like Indonesia.
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Track Metrics Closely: Use Twitter Analytics alongside Google Analytics to measure engagement, CTR, and conversions. Indonesian users have unique peak usage times — often late evenings and weekends.
📊 How New Zealand Brands Are Navigating Indonesia Twitter Ads
Take The Iconic, a Kiwi-founded online fashion retailer now with a presence in Southeast Asia. They blend Twitter advertising with Instagram and TikTok campaigns, targeting Indonesian youth by using trending hashtags and localised promos.
Meanwhile, individual Kiwi influencers like travel blogger @KiwiWanders have monetised Twitter through sponsored posts and affiliate partnerships targeting Indonesians interested in New Zealand tourism — a clever cross-market play.
❗ What New Zealand Advertisers Should Watch Out For
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Ad Fraud & Bots: Indonesia’s digital ad space is not immune to click fraud. Use Twitter’s brand safety tools and third-party verification to safeguard your budget.
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Payment Delays: Occasionally, international billing issues can cause delays. Plan your campaigns with buffer time.
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Language Barriers: While English is widely used in business, Bahasa Indonesia is dominant on Twitter. Invest in local copywriting or translation.
### People Also Ask
What is the average cost of Twitter advertising in Indonesia for 2025?
The average cost-per-click (CPC) ranges from 10,000 to 30,000 IDR (about 1 to 3 NZD), depending on targeting and ad format.
Can New Zealand advertisers pay directly in NZD for Indonesian Twitter ads?
Yes, Twitter’s ad platform allows NZD billing, but currency conversion fees may apply depending on your payment method.
How effective is Twitter advertising in Indonesia compared to other platforms?
Twitter is strong for real-time engagement and trending topics, complementing platforms like Instagram and TikTok that dominate with younger audiences.
Final Thoughts
As of early June 2025, Indonesia remains a hotspot for Kiwi advertisers wanting to expand their digital footprint in Southeast Asia. Twitter advertising offers a cost-effective, scalable route — provided you nail localisation, media buying savvy, and compliance.
BaoLiba will keep updating the New Zealand influencer marketing trends, so keep an eye on us for the freshest insights and rate cards. Let’s crack the Indonesia market together!