If you’re a Kiwi ad buyer or content creator looking to tap into Vietnam’s booming digital scene, you’ll want the lowdown on the 2025 YouTube advertising landscape over there. Vietnam’s a hot market with crazy growth in internet penetration and video consumption, making YouTube a prime real estate for brands wanting to scale across Southeast Asia.
As of 2025-07-16, Vietnam’s YouTube ad rates are shifting fast, and if you’re coming from New Zealand, understanding local costs, media buying nuances, and how to blend your campaign with Kiwi practices is key to avoid burning your budget or missing out on impact.
Let’s break down what you need to know about Vietnam YouTube advertising, from the rate card to practical tips for NZ brands and creators working cross-border.
📊 Vietnam YouTube Advertising Rate Card 2025 Overview
Vietnam’s digital marketing scene is buzzing, with YouTube leading the charge as the go-to video platform. According to recent data, the average CPM (cost per mille, or cost per 1,000 views) for YouTube advertising in Vietnam ranges from around USD 1.50 to USD 4.50 depending on ad format and targeting precision. For Kiwi advertisers, that’s roughly NZD 2.30 to NZD 7.00 per 1,000 views.
Here’s a snapshot of typical ad formats and their price brackets in 2025:
- TrueView In-Stream Ads: USD 1.80–3.50 CPM (NZD 2.70–5.40)
- Bumper Ads (6-second non-skippable): USD 2.50–4.50 CPM (NZD 3.80–7.00)
- Display Ads (overlay on videos): USD 1.50–2.50 CPM (NZD 2.30–3.80)
- Sponsored Cards and Masthead Ads: Premium pricing, varies widely (NZD 10+ CPM)
Vietnam’s youthful audience loves mobile, so mobile-first campaigns often see better engagement and slightly better rates than desktop-focused buys.
💡 How New Zealand Advertisers Can Crack Vietnam’s YouTube Market
1. Think localisation, not just translation
Vietnamese viewers expect content that feels native — from language to cultural references. Partner with local creators or agencies who know the ins and outs of Vietnamese slang, trends, and what resonates emotionally. Kiwi brands like Allbirds and Fisher & Paykel have nailed localised campaigns in Asia by investing in local talent and messaging tweaks.
2. Payment and currency considerations
Media buying in Vietnam typically involves USD or VND (Vietnamese dong) transactions. For Kiwis used to NZD, working with platforms like Google Ads (which handles currency conversions smoothly) helps avoid extra FX fees. Still, factor in slight fluctuations in exchange rates when planning your budget.
3. Comply with local digital ad rules
Vietnam has strict regulations on online advertising content and data privacy, similar to NZ’s Privacy Act but with its own flavour. Ads promoting sensitive sectors (like healthcare or finance) require approval. Partnering with local media buyers or legal advisers is a smart move to avoid nasty surprises.
4. Use local payment methods for influencer collaboration
If you’re working with Vietnamese YouTubers or influencers, expect payments via PayPal, bank transfers, or local e-wallets like MoMo. Kiwi marketers should set up flexible payment arrangements early, especially when scaling campaigns.
📢 Vietnam YouTube Ads vs YouTube New Zealand
Here’s where things get interesting for Kiwi marketers comparing Vietnam with home turf:
| Aspect | Vietnam | New Zealand |
|---|---|---|
| CPM Range | NZD 2.30 – 7.00 | NZD 7.00 – 15.00 |
| Audience Demographic | Mostly under 35, mobile-first | Mixed age, strong desktop use |
| Popular Content Types | Entertainment, gaming, education | How-to, lifestyle, vlogs |
| Local Influencers | Micro to mega, highly engaged | Macro and niche influencers |
| Payment Currency | USD, VND | NZD |
| Regulatory Landscape | Stringent content controls | Moderate, privacy-focused |
Vietnam offers cost-effective reach for NZ brands ready to play long-term in Asia, but it needs patience and local savvy.
💡 Media Buying Tips for New Zealand Advertisers
-
Start small with test campaigns: Run a few low-budget YouTube ads targeting key cities like Ho Chi Minh City and Hanoi. Measure engagement before scaling.
-
Leverage BaoLiba or local platforms: BaoLiba specialises in cross-border influencer marketing and media buying, connecting Kiwi advertisers with Vietnamese creators and providing insights into 2025 ad rates.
-
Use Google Ads Smart Bidding: It optimises delivery based on your goal (views, conversions) while adapting to Vietnam’s dynamic market conditions.
-
Localise creatives for mobile: Optimise video formats for mobile screens, use vertical video where possible — Vietnam’s mobile penetration is above 70%.
-
Negotiate direct deals with influencers: Many Vietnamese YouTubers prefer direct contracts over agency cuts. This can save money and build stronger partnerships.
People Also Ask
What is the average YouTube advertising cost in Vietnam for 2025?
As of mid-2025, the average CPM ranges between NZD 2.30 to NZD 7.00 depending on ad type. TrueView ads are usually on the lower end, while bumper and premium formats command higher rates.
How does Vietnam’s YouTube ad market compare to New Zealand’s?
Vietnam’s rates are generally 2-3 times cheaper, with a younger, mobile-first audience. NZ advertisers benefit from lower costs but must invest in localisation and compliance.
Can New Zealand brands pay Vietnamese YouTubers directly?
Yes, but expect to use international payment methods like PayPal or bank transfers. Some local e-wallet solutions are also popular, so clarify payment terms upfront.
Final Thoughts
Vietnam’s YouTube advertising scene in 2025 is a goldmine for New Zealand marketers ready to expand beyond local borders. With competitive ad rates, a massive young audience, and growing digital infrastructure, investing in Vietnam’s market can yield solid returns — provided you nail localisation, compliance, and smart media buying.
BaoLiba will keep updating you on New Zealand’s influencer marketing trends and Vietnam’s evolving digital landscape. Stay tuned and keep your campaigns sharp!