If you’re a Kiwi advertiser or influencer keen to crack the Ireland market on Instagram, knowing the 2025 ad rates is your first step. As of 2025-07-16, Ireland’s Instagram advertising landscape is buzzing with opportunities but also some quirks you need to get your head around. This ain’t your usual run-of-the-mill digital marketing spiel – we’re diving deep into real-world media buying tactics, local payment customs, and what it really costs to get eyeballs on your brand across the Irish Instagram scene from a New Zealand perspective.
So grab a flat white, and let’s unpack the Ireland Instagram all-category advertising rate card for 2025, tailored for NZ advertisers and influencers wanting to make a splash overseas.
📢 Ireland Instagram Advertising in 2025 What You Need to Know
Instagram advertising in Ireland is on the up, especially in categories like fashion, food & beverage, travel, and tech. With over 3.2 million active Instagram users in Ireland (roughly 65% of the population), it’s a fertile ground for brands wanting authentic engagement.
For New Zealand advertisers, it’s crucial to remember that Ireland’s digital marketing ecosystem differs in terms of user behaviour, payment preferences, and legal regulations. For instance, Irish users tend to prefer euro (€) transactions, so budget planning must factor in FX rates and potentially local payment gateways if you’re working with Irish agencies or influencers.
💡 2025 Ad Rates Breakdown Across Categories
Here’s a no-bs rundown of typical Instagram ad costs in Ireland for 2025, broken down by category. These figures are averages based on recent media buying trends and influencer partnerships.
| Category | CPM (€) | CPC (€) | Influencer Post (Mid-tier) (€) |
|---|---|---|---|
| Fashion & Beauty | 6-10 | 0.50-1 | 500-1,200 |
| Food & Beverage | 5-9 | 0.40-0.90 | 400-1,000 |
| Travel & Tourism | 7-12 | 0.60-1.20 | 700-1,500 |
| Tech & Gadgets | 8-14 | 0.70-1.50 | 800-1,800 |
| Fitness & Wellness | 6-11 | 0.50-1 | 450-1,200 |
Note: CPM = Cost Per Mille (thousand impressions), CPC = Cost Per Click
For New Zealand advertisers, this means a CPM of around NZD 11-23 depending on FX rates. Influencer posts, especially with micro or mid-tier Irish creators, offer a cost-effective way to build trust and authenticity.
📊 Media Buying Tips for Kiwi Advertisers Targeting Ireland
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Localise your content: Irish Instagram followers appreciate content that respects their culture and slang. Don’t just translate your NZ campaign; adapt it. Think subtle local humour, references, and visuals that resonate with Ireland’s vibe.
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Use trusted local payment methods: When working with Irish agencies or influencers, consider payment options like SEPA bank transfers or PayPal in euros. Credit card payments in NZD might cause delays or FX fees.
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Combine paid ads with influencer collabs: Pure media buying on Instagram can be pricey in Ireland’s competitive verticals. Partnering with Irish influencers (even micro ones with 10k–50k followers) can boost ROI and tap into niche audiences.
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Stay GDPR compliant: Ireland has strict privacy laws under the EU’s GDPR. Ensure your Instagram campaigns and data collection comply to avoid hefty fines, which could derail your entire NZ-to-Ireland push.
💡 Instagram New Zealand vs Ireland Advertising Landscape
Instagram usage in NZ is slightly different from Ireland. Kiwis tend to engage more with lifestyle and outdoor content, while Irish users lean heavily into community, local events, and humour. When you’re spending NZD to advertise in Ireland, this difference affects ad creatives and targeting.
For example, NZ brands like Allbirds or Aro Coffee have nailed local authenticity in ads, something Irish users also value but expect with an Irish twist. So don’t just port your NZ campaign over; tweak the messaging and visuals to fit the Irish mindset.
❗ Risks and Challenges to Watch Out For
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Currency Fluctuations: The NZD/EUR exchange rate can impact your ad budget significantly. Lock in rates early if possible.
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Ad Saturation: Ireland’s Instagram ad space is heating up. If your creative isn’t fresh, you’ll burn budget fast.
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Payment Delays: Working across borders means payment delays can slow down influencer collaborations.
### People Also Ask
What is the average cost of Instagram advertising in Ireland for 2025?
The average CPM ranges between €5 to €14 depending on the category, with CPC around €0.40 to €1.50. Influencer posts vary widely but mid-tier influencers charge between €400 to €1,800 per post.
How does Instagram advertising in Ireland compare to New Zealand?
Ireland has a larger active Instagram audience relative to its population and stricter data privacy laws (GDPR). NZ advertisers need to localise content and comply with EU regulations when targeting Irish users.
What payment methods are preferred for Instagram ad campaigns in Ireland?
Euro-denominated payments like SEPA transfers and PayPal are common. NZ advertisers should avoid direct NZD transactions to minimise currency risks and delays.
Final Thoughts
Cracking the Ireland Instagram advertising market in 2025 from New Zealand isn’t just about throwing money at ads. It’s about savvy media buying, respecting local culture, and navigating payment and legal hurdles smartly. The 2025 ad rates are competitive but demand a tailored approach combining paid ads and influencer partnerships.
BaoLiba will continue updating New Zealand marketers and creators on global influencer marketing trends. Stay tuned and keep hustling!