If you’re a Kiwi advertiser or content creator eyeing the Singapore market, getting a grip on Snapchat advertising in 2025 is a must. As of 2025-07-18, the digital marketing landscape is evolving fast, and Snapchat’s ad rates in Singapore are a hot topic for media buying decisions from New Zealand.
This article breaks down the Snapchat advertising costs in Singapore — all categories — with a focus on helping New Zealand advertisers and influencers understand what to expect, how to budget, and how to get the best bang for your buck when venturing into Singapore’s vibrant digital space.
📢 Why Snapchat Advertising Matters for NZ Marketers Targeting Singapore
Snapchat is no longer just a Gen Z playground. It’s become a powerful platform for brands wanting to tap into Singapore’s young, tech-savvy audience. For NZ advertisers, Snapchat offers a unique mix of immersive and interactive ad formats — think Snap Ads, Story Ads, Filters and Lenses — that drive engagement and conversions.
Singapore’s digital marketing scene is competitive and sophisticated. Brands like Charles & Keith and Grab invest heavily in Snapchat to connect with local consumers. For Kiwi marketers, understanding Snapchat advertising here means you can craft campaigns that resonate and convert, rather than throwing NZ dollars into a black hole.
💡 Snapshot of 2025 Ad Rates for Snapchat in Singapore
Snapchat’s ad pricing in Singapore varies by ad format, campaign objectives, audience size, and seasonality. Here’s a rough ballpark based on current media buying intel:
- Snap Ads (full-screen video): SGD 8–15 CPM (cost per 1,000 impressions)
- Story Ads: SGD 10–18 CPM
- Filters (custom geofilters): Starting at SGD 150 per day depending on coverage
- Lenses (AR-based): From SGD 20,000 for a week campaign
Converted to NZD, that’s roughly:
- Snap Ads: NZD 9.50–18 per 1,000 views
- Story Ads: NZD 12–22 per 1,000 views
- Filters: NZD 160+ per day
- Lenses: NZD 21,500+ per week
Keep in mind, these rates fluctuate with demand spikes (e.g. Singapore’s Great Singapore Sale, major festivals) and your targeting precision.
📊 How NZ Advertisers Should Approach Snapchat Media Buying in Singapore
Targeting & Localisation Matters
Singapore’s audience is diverse — Chinese, Malay, Indian, and expat communities. Tailoring your Snapchat ads to reflect this cultural mix boosts engagement and ROI. Use Snapchat’s advanced targeting tools to zero in on demographics, behaviours, and even specific locations within Singapore.
Payment & Currency Considerations
As a Kiwi advertiser, you’ll be charged in SGD when running ads on Snapchat Singapore. Using your NZD credit cards or digital wallets like PayPal linked to NZ bank accounts is standard. Watch out for currency conversion fees and plan your budget accordingly.
Collaborate With Local Influencers
Partnering with Singaporean Snapchat creators can amplify your campaigns. Influencers like @JinnyboyTV or @NightOwlCity have huge followings and understand local trends, making them ideal for collabs. BaoLiba’s platform can connect you with vetted Singaporean creators for authentic partnerships.
❗ Legal and Cultural Nuances for NZ Brands Advertising in Singapore
Singapore’s advertising laws are strict on misleading claims, sensitive content, and use of certain words. Your Snapchat ads must comply with the Infocomm Media Development Authority (IMDA) guidelines. Also, be mindful of cultural taboos to avoid backlash — something that Kiwi advertisers sometimes overlook.
People Also Ask
What is the average cost of Snapchat advertising in Singapore in 2025?
On average, Snapchat advertising costs in Singapore start from SGD 8 per 1,000 impressions for Snap Ads, with premium formats like Lenses costing upwards of SGD 20,000 per campaign week.
Can New Zealand advertisers pay for Snapchat ads in SGD?
Yes, Snapchat bills advertisers in the local currency of the market targeted. NZ advertisers targeting Singapore will pay in SGD, usually via credit card or PayPal linked to NZ bank accounts. Currency conversion fees may apply.
How to choose the right Snapchat ad format for Singapore audiences?
It depends on your campaign goals. Snap Ads work well for broad reach, Story Ads for narrative campaigns, Filters for brand awareness in specific locations, and Lenses for high engagement and interactive experiences.
💡 Final Tips for NZ Advertisers Using Snapchat in Singapore
- Test small budgets first to gauge ad performance before scaling up.
- Use Snapchat’s built-in analytics to track and tweak campaigns in real time.
- Leverage BaoLiba to find local influencers and media buyers who know the Singapore market inside out.
- Stay updated on Snapchat feature releases and ad innovations for competitive advantage.
BaoLiba will continue updating New Zealand advertisers on the latest Snapchat advertising trends and Singapore digital marketing shifts. Follow us for more insider tips and the freshest rate cards to keep your campaigns sharp and ROI-friendly.