If you’re a Kiwi advertiser or influencer keen on cracking the US market via Snapchat, you’ve landed in the right spot. As of 2025-07-18, Snapchat remains a heavyweight in United States digital marketing, and knowing the 2025 ad rates inside out is gold for your media buying strategy.
Let’s cut the fluff and get into how Snapchat advertising rates shape up in the US, what that means for us in New Zealand, and how local brands and creators can cash in smartly.
📢 Snapchat Advertising in the United States from a Kiwi Perspective
Snapchat’s user base in the US is massive — predominantly Gen Z and Millennials glued to Stories, Spotlight, and Discover. For New Zealand advertisers and content creators wanting a slice of that, understanding the United States Snapchat advertising landscape isn’t just helpful, it’s essential.
Snapchat New Zealand is still growing, but our local ad spend is tiny compared to the US. The good news? The platform’s ad formats and pricing models are consistent globally, so knowing the US rates gives you a solid benchmark when pitching or planning campaigns that span both sides of the Pacific.
📊 2025 United States Snapchat Advertising Rate Card Breakdown
Here’s the lowdown on Snapchat’s 2025 ad rates in the US across main categories — from Snap Ads to Filters to AR Lenses. These prices can vary by campaign goals, audience targeting, and ad duration, but the following figures give a solid ballpark.
| Ad Format | Typical CPM (Cost per Mille) | Minimum Spend | Notes |
|---|---|---|---|
| Snap Ads (Full-Screen Video) | US$5 – US$12 | US$3,000 per campaign | Best for direct response and brand awareness |
| Story Ads | US$6 – US$10 | US$5,000 | Engaging, immersive, great for storytelling |
| Sponsored Geofilters | US$100 – US$250 per day | US$100 per geofence | Location-based, popular for events and promos |
| AR Lenses | US$40,000+ per campaign | US$40,000 | High impact, premium pricing |
| Commercials (6s unskippable) | US$20 – US$30 | US$10,000 | For high-reach brand campaigns |
Note: These rates are for United States digital marketing campaigns booked directly or via media buying agencies as of mid-2025.
💡 How This Translates for New Zealand Advertisers and Influencers
New Zealand dollars (NZD) fluctuate against the US dollar, so budget accordingly. For example, at $1 NZD ≈ $0.63 USD (July 2025), a US$5 CPM Snap Ad translates to about NZ$8 per 1,000 impressions.
Local media buyers like The Social Club and influencer agencies such as Cheeky Kiwi Media are increasingly brokering cross-border campaigns. They understand the nuances: Kiwi payment methods (like POLi and credit cards), GST compliance, and advertising standards under the Advertising Standards Authority (ASA).
Many New Zealand brands — think Whittaker’s Chocolate or Allbirds NZ — dip their toes into Snapchat US campaigns to build brand buzz. They pair this with local Snapchat influencers who understand the US market flavour and can amplify messages authentically.
📊 Media Buying Tips for Snapchat Campaigns Targeting the US from NZ
-
Leverage Local Expertise: Work with agencies familiar with the US Snapchat ecosystem and Kiwi compliance. BaoLiba partners with top global media buyers who get this.
-
Start Small, Test Fast: Use Snapchat’s ad manager to test different creatives and audiences before scaling. For example, run a $3,000 Snap Ad campaign with a few variations targeting US coastal cities or college towns.
-
Currency & Payment: Pay attention to FX fees and use NZ-based credit cards or payment platforms that handle USD payments seamlessly.
-
Influencer Collabs: New Zealand influencers like @KiwiMum or @UrbanExplorerNZ are branching into US Snapchat Spotlight content. This hybrid approach blends paid Snapchat ads with organic influencer hype.
-
Legal & Cultural Sensitivities: Keep your creative compliant with both US and New Zealand advertising laws; content that’s cheeky here can be risky there.
❗ Risks and Pitfalls to Watch Out For
-
High Minimum Spends: Snapchat’s minimum spends in the US can be steep for smaller Kiwi brands. Negotiate or work via an agency to pool budgets.
-
Ad Fatigue: Snapchat users can be quick to scroll past ads. Keep content fresh, mobile-first, and culturally relevant.
-
Time Zone Differences: Campaign timing matters—opt for US peak usage hours, which means working outside NZ business hours.
### People Also Ask
What are the latest Snapchat advertising rates in the United States for 2025?
Snapchat advertising rates vary by ad format, but CPMs for typical Snap Ads range from US$5 to US$12, with minimum spends starting around US$3,000 per campaign. Premium formats like AR Lenses can cost upwards of US$40,000.
How can New Zealand advertisers effectively run Snapchat campaigns targeting the US?
Partner with local media buyers experienced in cross-border marketing, budget for currency exchange, and combine paid ads with influencer collaborations that resonate with US audiences. Testing and optimising campaigns on Snapchat’s platform is key.
Is Snapchat a good platform for New Zealand brands to enter the US market?
Absolutely. Snapchat’s strong Gen Z and Millennial user base in the US offers unique opportunities for brand storytelling and engagement. However, it requires savvy media buying and local knowledge to maximise ROI.
Final Thoughts
Navigating Snapchat advertising in the US from New Zealand is no walk in the park, but with the right intel on 2025 ad rates and media buying strategies, Kiwi advertisers and influencers can make serious inroads. Keep an eye on exchange rates, minimum spends, and cultural fit to avoid rookie mistakes.
BaoLiba will continue tracking and updating New Zealand’s influencer marketing trends and cross-border digital strategies. Stay tuned, and let’s smash the Snapchat game together.