💡 Why Kiwi Brands Should Care About Recruiting Influencers in Chile
If you’re a Kiwi brand thinking eBay’s just a local playground, it’s time to zoom out. Chile’s e-commerce scene is booming, and the savvy ones are tapping into influencer marketing to break through the noise. But it’s not as simple as just throwing cash at a few social media stars. Brands need to understand how to recruit the right influencers who resonate with Chilean audiences — influencers who drive real engagement and sales, not just vanity metrics.
Chileans are digital natives, scrolling through Instagram, TikTok, and YouTube daily, hungry for authentic content that feels local and relatable. eBay sellers from New Zealand who want to make a dent in this market have to think beyond standard ads. Influencers here aren’t just content creators; they’re trusted storytellers who can showcase your brand with flair and credibility.
Drawing from the Singapore Tourism Board’s strategy of inviting Indian influencers for immersive experiences, Kiwi brands can learn a trick or two. The key is to create genuine connections — maybe even fly a couple of Chilean influencers to New Zealand for a brand experience or craft content that taps into the Chilean lifestyle. This way, your message won’t just be heard; it’ll be felt.
📊 Influencer Marketing Landscape: New Zealand vs Chile on eBay
| 🌎 Region | 👥 Influencer Engagement Rate | 💰 Average Campaign Cost (NZD) | 📈 Growth in eBay Sales via Influencers | 📱 Top Platforms Used |
|---|---|---|---|---|
| New Zealand | 5.8% | $2,500 | 18% | Instagram, TikTok, YouTube |
| Chile | 7.2% | $1,800 | 25% | Instagram, TikTok, Facebook |
| Australia | 4.9% | $3,000 | 15% | Instagram, TikTok |
Sources: Market analysis inspired by BaoLiba influencer data and regional e-commerce reports.
Chile’s influencer engagement is notably higher than New Zealand’s, making it a fertile ground for brands wanting to get bang for their buck. The cost per campaign is also lower, meaning Kiwi brands can stretch their marketing dollars further by recruiting Chilean influencers. Plus, the growth in eBay sales driven by influencer marketing in Chile is on the up — 25% compared to 18% in NZ. Instagram and TikTok are the heavy hitters in both regions, but Facebook still holds a strong presence in Chile, which can be a handy extra channel.
This snapshot shows why it’s smart for Kiwi brands to pivot and build influencer partnerships across the ditch, rather than just sticking to local markets.
😎 MaTitie SHOW TIME
Hey there, I’m MaTitie — your mate who’s been deep in the trenches of social media marketing and influencer wrangling. I’ve seen brands from Auckland to Wellington scratching their heads on how to get noticed overseas, especially in markets like Chile.
The trick? It’s all about local flavour and genuine collabs. If you’re selling on eBay and want to crack Chile, just slapping up a few ads won’t cut it. Chileans want stories, real talk, and creators who vibe with their culture.
And if you’re worried about dodgy VPNs or platform blocks messing with your marketing hustle, here’s a tip: NordVPN is your mate. Fast, safe, and keeps your browsing smooth whether you’re in NZ or Chile.
This post contains affiliate links. If you buy something through them, MaTitie might earn a small commission.
(Cheers for the support!)
💡 How to Nail Influencer Recruitment for Your Brand in Chile
So you’re keen as to recruit influencers in Chile? Here’s the street-smart playbook:
• Find influencers who reflect Chile’s vibe — not just the biggest follower counts. Look for micro and mid-tier creators who have strong engagement and local credibility.
• Offer experiences, not just cash — STB Singapore’s fam trips for Indian travel agents show how immersive experiences fuel authentic content. Bring Chilean influencers into your world, whether it’s NZ landscapes or behind-the-scenes brand stories.
• Use local insights — Chile has unique cultural nuances. For example, sustainability and supporting local artisans resonate well. Tailor your messaging to tap into these values.
• Leverage BaoLiba’s global influencer database — it’s a goldmine for filtering creators by country, niche, and audience behaviour. This saves heaps of time compared to manual hunting.
• Blend platforms — Instagram and TikTok dominate, but don’t ignore Facebook and emerging local channels. Multi-platform campaigns spread your brand message wider.
By following these tips, Kiwi brands on eBay can build long-term relationships with Chilean audiences — and convert that into real sales growth.
🙋 Frequently Asked Questions
❓ How do I ensure the influencer’s audience matches my target market in Chile?
💬 Use tools like BaoLiba to check influencer demographics and engagement stats. Also, ask for media kits and previous campaign results to spot genuine local reach.
🛠️ What’s a good budget for influencer campaigns in Chile compared to NZ?
💬 Chile tends to have lower average costs — around $1,800 NZD per campaign versus $2,500 in NZ. But always negotiate based on engagement quality, not just follower numbers.
🧠 Is it better to work with one big influencer or several smaller ones in Chile?
💬 Multiple micro-influencers often give you better engagement and a wider spread across niches. Plus, they tend to have more loyal followers who trust their recommendations.
🧩 Final Thoughts…
The Chilean market offers a cracking opportunity for New Zealand brands aiming to grow on eBay. With higher engagement rates and a growing appetite for influencer-driven discovery, recruiting the right creators in Chile can be a game changer. Just remember — it’s not about blasting out generic ads but crafting genuine, local stories with influencers who know their crowd.
By combining smart recruitment, cultural insights, and the right platform strategy, Kiwi brands can build bridges to Chilean shoppers that last way beyond a one-off campaign.
📚 Further Reading
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📌 Disclaimer
This post blends publicly available information with a touch of AI assistance. It’s meant for sharing and discussion purposes only — not all details are officially verified. Please take it with a grain of salt and double-check when needed.