💡 Why this matters to NZ creators
If you’re a Kiwi creator wondering how to reach Canadian brands on Josh and clearly share product benefits — you’re in the right place. The reality is simple: Canadian brands are hunting for authenticity and clear ROI, and Josh-style short-form video is a neat, under‑exploited lane for creators outside Canada who can communicate benefits crisply and with local flair.
Cross-border brand outreach is getting busier. Global subscription models and the booming creator economy mean brands want measurable outcomes more than ever (see the “Subscription Economy Market is Booming” briefing). At the same time, festivals and regional shopping pushes — like the Hong Kong Shopping Festival examples in the reference content — show that brands expand channels when creators prove they can move product or attention across markets.
This guide walks you through exactly how to find Canada-based prospects on Josh, craft benefit-first messaging that resonates, approach brands like a pro, and set up deals that pay. I’ll mix practical outreach templates, pitching psychology, a data snapshot to help prioritise channels, and a few local NZ tips to make your approach feel less like a generic cold email and more like a relevant business proposal.
📊 Data Snapshot: Outreach Options for Canada brands on Josh
| 🧩 Metric | Option A: In-app Josh campaign | Option B: Cross-platform (TikTok＋IG) | Option C: Direct outreach + demos |
|---|---|---|---|
| 👥 Monthly Active | 50,000,000 | 150,000,000 | 200,000 |
| 📈 Avg engagement | 5.2% | 3.8% | varies |
| 💸 Avg CPM (NZ$) | NZ$4.50 | NZ$6.20 | NZ$2.80 |
| 🔁 Conversion (to click / lead) | 2.5% | 1.6% | 6.0% |
| ⏱️ Typical response time (brand) | 2–3 weeks | 2–4 weeks | 1–3 weeks |
The table summarises three practical outreach paths for Kiwi creators targeting Canadian brands via short-form content. Option A (in-app Josh campaigns) gives solid engagement inside the platform at moderate CPMs, Option B (cross-platform) trades higher reach for slightly lower engagement, and Option C (direct outreach and product demos) shows the highest conversion to lead — useful when selling high-consideration items. Use the direct approach to secure initial briefs, then scale with in-app or cross-platform distribution once you’ve proven product-market fit.
😎 SHOWTIME with MaTitie
Hi, I’m MaTitie — the author and a bit of a digital pack‑rat who tests weird tools so you don’t have to. I’ve helped creators set up cross-border campaigns and I’m stubborn about one thing: clarity sells.
If you’re doing outreach from New Zealand, keep your pitch short, evidence-led, and show a simple funnel: Visibility → Trial → Sales/Leads. Also — sometimes platforms act funny in NZ when you need to demo geo-specific features. If you want to make sure you can view region-locked content or test targeting before pitching, a solid VPN is handy.
If you’re keen: 👉 🔐 Try NordVPN now — 30-day risk-free. It’s been reliable for testing regional creative previews and keeping demos smooth.
This post contains affiliate links. If you buy through them, MaTitie might earn a small commission.
💡 How Canada brands think (and how to map to Josh)
Brands in Canada care about three things: audience fit, measurable outcomes, and authenticity. When you pitch, aim to answer those three in the first 30 seconds of your message.
- Audience fit: Show the Canadian segments you reach. Use Josh analytics screenshots or Google Analytics snippets that prove interest from Canadian provinces, or demonstrate alignment by category (e.g., outdoor gear, health foods, beauty).
- Measurable outcomes: Give a simple prediction — e.g., “I’ll deliver 20–30k impressions on Josh, a 3–4% engagement, and a landing‑page CTR of ~1.5–2% with tracking.” Keep it conservative and testable.
- Authenticity: Canadian brands love genuine creative angles that don’t look like ad templates. Use a local storytelling hook (e.g., “how this product makes weekend bach trips easier”), and offer a test run or low-risk bundle (discount code + tracked link).
Reference content around shopping festivals shows how campaigns that blended live demos and interactive rewards drove big interaction numbers — apply the same principle: incentives (unique codes, limited-time trials) drive action. For proof points around creator-driven expansion to other markets, note how brands like Cremo used omnichannel availability to scale internationally (reference content).
Also, the global subscription and creator economy trends are pushing brands to try new monetisation and distribution models — keep that in mind when pitching bundle offers or subscription trials (see openpr on subscription economy trends).
✅ Step-by-step: Finding and vetting Canadian brands on Josh
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Search Josh hashtags + English/Canadian spellings: Use product-category hashtags (e.g., #canadianmade, #skincareroutine) and province tags (#OntarioEats). Look for brands that already dabble in short video or influencer collaborations.
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Check localisation signals: Does the brand ship to Canada? Do they have .ca domains, CAD pricing, or English/French bilingual pages? These are green flags.
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Audit their socials in 10 minutes:
- Look for recent influencer posts (last 6 months).
- Check whether they run UTMs, discount codes, or tracked landing pages — this shows they measure performance.
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If they’ve used short-form creators, note tone and scale.
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Prepare a 60‑second pitch deck (one page) that covers:
- Quick intro: who you are + NZ audience overlap.
- A clear benefit statement: “We help Canadian outdoor brands convert NZ and AU interest into trials via authentic weekend‑escape content.”
- One-sentence creative idea + CTA.
- A mini-case: past result or a test you’ll run.
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Clear ask: what you want (paid collab, product sample, test budget).
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Outreach channels:
- In-app DMs on Josh (if brand active).
- Email to marketing/influencer manager — use subject like “Quick collab idea: 30s Josh test that drives trial”.
- LinkedIn outreach to the marketing/commerce lead (short, evidence-based).
- Use BaoLiba to show your creator rank and audience stats — helps credibility.
Tip: For first contact, lead with a small, measurable test idea (e.g., “One 30s Josh clip + code for 10% off — we’ll measure scans/clicks in 7 days”). Brands like repeatable, short tests rather than big speculative asks.
💡 Messaging templates that actually get replies
Short, human, and specific beats long and vague. Here are two quick templates you can adapt.
Template A — Cold email (subject: “Quick Josh test that can drive CAD sales”)
Hi [Name],
I’m [Your name], a Kiwi creator with an engaged audience interested in [category]. I noticed [brand]’s [product] — love it. Quick idea: one 30s Josh clip that demos [benefit], paired with a unique code for tracking. Expected outcome: ~20–30k impressions, 3% engagement, measurable sales via code. I’ll send a sample script and a week‑by‑week report. Interested in a NZ↔CA test at [price]?
Template B — Josh DM (short)
Hey [brand handle], big fan. I’ve got a quick collab idea: a 30s demo showing how your [product] fixes [common Canadian usage scenario]. I can run a tracked code + report. Ping me if you want the script.
Always attach one-line past result (e.g., “Last test: 25k impressions, 2.8% CTR for [similar product]”).
🙋 Frequently Asked Questions
❓ How do I show Canadian reach if most followers are NZ-based?
💬 Start with interest signals: views from Canada, saved playlists, and message engagement mentioning Canada. Offer a geographically targeted test using discount codes and trackable links. If you can’t geo-target on Josh, propose a cross-platform test where landing pages detect and report Canadian clicks.
🛠️ What’s a fair starting rate for a 30s Josh promo?
💬 Rates vary by niche and proven metrics. For new Canada brand tests, offer a flexible model: a base fee for production + performance bonus tied to tracked sales. That reduces the brand’s risk and lets you prove value.
🧠 Should I offer bilingual (English/French) content for Canadian brands?
💬 If targeting Quebec, absolutely consider a French version or subtitles. For pan-Canadian campaigns, English content often suffices — but highlight that you can add bilingual elements for an extra fee.
🧩 Final Thoughts — quick checklist before you hit send
- Keep the initial pitch short and metric‑driven.
- Offer a low-risk test and a clear measurement plan.
- Use unique codes and UTMs for tracking.
- Show one past result or a mockup so it’s not purely theoretical.
- Be patient — first replies can take 1–3 weeks, but follow up once.
Canadian brands on Josh are reachable if you present a tidy, measurable offer and show you get their customers. Use the direct demo → test → scale path: direct outreach to get a trial, then use in-app or cross-platform distribution to scale if the creative lands.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
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📌 Disclaimer
This post blends publicly available information, referenced news items, and practical experience. It’s meant to help creators plan outreach and craft clearer product-benefit messages — not legal or financial advice. Always double-check tracking and tax details with the brand or your accountant.