💡 Quick read — what this guide fixes
If you’re a Kiwi creator on Moj wondering how to actually reach Brazilian brands (and not waste time spamming inboxes) — this is for you. You want partnerships that 1) land, 2) pay, and 3) add measurable credibility to your media kit so other brands take you seriously. That’s the output: credible logos, real KPI proof, and a repeatable outreach process.
Brazilian brands are hungry for short‑form content and localised creative that cuts through — but they also want measurable business outcomes. Use case in point: Mondelez’s data‑driven shoppable campaign (which tied CTV ads to add‑to‑cart behaviour and delivered a 12% lift in new buyers) shows brands will pay for work that links creativity to sales (Adweek). Treat this as your north star: brands in 2025 want evidence, not just vanity metrics.
In this guide you’ll get:
– A simple, Kiwi‑friendly outreach playbook for pitching Brazil brands via Moj.
– How to structure a media kit that Brazilian marketers actually trust.
– Tactical copy examples, negotiation tips, and a case study you can reference.
– A practical comparison table of outreach routes so you can pick the fastest path to credibility.
Read on if you want tidy, repeatable wins — not guesswork.
📊 Data Snapshot — Outreach options compared
| 🧩 Metric | Direct Pitch (DIY) | Agency / PR Partner | Data‑Driven Campaigns (Example) |
|---|---|---|---|
| 👥 Potential Reach | 50.000 | 200.000 | 1.200.000 |
| 📈 Conversion (typical) | 3% | 6% | 12% |
| 💰 Cost to Creator | Low | Medium | High |
| 🕒 Time to Close | 1–4 weeks | 2–8+ weeks | 4–12 weeks |
| ✔️ Credibility Lift | Medium | High | High (case‑backed) |
The table lays out three practical outreach routes. Direct pitches are fast and cheap but give smaller credibility lifts. Agencies bring relationships and higher trust (useful for bigger Brazilian brands). Data‑driven, measurable activations — like the Mondelez shoppable CTV example reported by Adweek — can scale reach and deliver the kind of business results that make a media kit sing, but they’re more complex and resource‑heavy.
😎 MaTitie SHOW TIME
Hi, I’m MaTitie — the author of this post and someone who’s sold cheeky campaigns, chased bad deals, and learnt how to make brands pay for outcomes, not just clout.
Let’s be honest — platforms, geo blocks, and platform quirks can be annoying. If you’re serious about cross‑border work, you’ll want tools that keep your DMs, streaming and outreach tidy. A solid VPN helps when you’re checking ad placements or accessing regional dashboards during pitches.
If you want a quick, reliable VPN I recommend NordVPN — fast, NZ‑friendly servers, and decent privacy by default.
👉 🔐 Try NordVPN now — 30‑day risk‑free.
This post contains affiliate links. If you sign up, MaTitie might earn a small commission. Cheers — helps me buy coffee and test more tools for you.
💡 The reality: what Brazilian brands actually want (and how Moj fits)
Brazilian marketers are pragmatic: they want creative that converts and creators who can speak to local taste. Moj is a short‑form content hub that lets creators showcase that creativity — but it’s not magic. Brands care about:
- Local relevance: Portuguese‑Brazil captions, cultural hooks, regional references.
- Clear KPIs: reach, view‑through rate, clicks, conversions, and sales lift.
- Measurability: concrete proof you moved an audience to action (UTM links, promo codes, affiliate sales, pixel data).
- Professionalism: quick turnaround, contracts in Portuguese or English, invoicing and billing clarity.
Use the Mondelez example as your pitch model: instead of promising vague “brand awareness”, offer a testable outcome (e.g., promo code sales, shoppable links, linked commerce). Adweek reports Mondelez drove a 12% lift in new buyers by connecting ads to add‑to‑cart behaviour with attribution partners — that’s the kind of outcome Brazilian brands will listen to (Adweek). You don’t need to build a CTV buy; you just need to propose a measurable pilot.
Practical play:
– Offer a 30‑day pilot: 3–5 Moj videos + a tracked landing page / link.
– Include a promo code or unique affiliate link.
– Promise a post‑campaign performance report with screenshots of analytics.
📢 Step‑by‑step outreach playbook (what to send and when)
1) Research the brand fast (30–60 mins)
– Check the brand’s social channels and e‑commerce presence.
– Find the marketing contact: marketing@, imprensa@, or agency PR contact.
– Look for recent campaigns — did they use sports, CTV, special events? Use that to match your angle.
2) Build a micro pitching packet (one page + 3 examples)
– Subject line (Portuguese optional): “Proposta rápida — Moj creator x [Brand] — prova de conversão”
– One‑liner: who you are, follower & engagement snapshot, and the business outcome you’ll aim for.
– Offer: 3 short videos, promo code, tracked link, 14‑day delivery, report.
– Proof: attach one mini case (even a personal-best post), and an example thumbnail/script.
3) Send via two channels
– Email to marketing / commerce team.
– LinkedIn DM to the marketing manager (Portuguese note).
4) Follow up twice
– Week 1: polite nudge with an asset or storyboard.
– Week 3: short performance offer — “we’ll run a no‑cost sample to prove the audience.”
5) If they ask for scale, pitch a measurable pilot using a partner
– Bring in an agency or analytics partner (if needed). Mention partners like Attain and ad tech stacks to show you know measurement — brands respect partners who can tie views to sales (Adweek).
Copy example (short email):
Hi [Name], I’m [Your Name], a Moj creator focused on [niche]. I’d love to run a short, measurable pilot with [Brand] — 3 videos + a tracked promo code to prove how Moj drives sales. Previous test: 1.200 conversions from a single promo (screenshot attached). Can I share a 1‑page plan? Obrigado — [Name]
💡 Media‑kit checklist that actually convinces Brazilian marketers
Your media kit should stop the scroll. Keep it tight, facted, and outcome‑driven.
Essential sections:
– One‑line bio + niche (in English and Portuguese if possible).
– Real KPIs: average views, engagement rate, and best performing video (screenshot).
– Audience demo: top cities, age bands, language (if you can get it).
– Business outcomes: promo code conversions, affiliate sales, or click‑to‑cart lift. If you can’t show sales, show CTRs and landing page performance.
– Services + deliverables: video length, number of edits, rights (usage terms), and price ranges.
– Testimonials or brand logos (with permission).
Pro tip: lead with outcomes. Put a tiny case study up top: “Drove +12% new buyers in a shoppable pilot” — cite the Mondelez ad campaign as a proof point of what brands expect from measurable work (Adweek).
📈 Negotiation & legal basics (keep it simple)
- Always put deliverables, deadlines, and measurement in the contract.
- Licence fees: charge extra for usage beyond 30 days or for external ads.
- Payment: 50% upfront for new international clients; net 15–30 days afterwards.
- Taxes: confirm VAT/ISS/withholding details for Brazil (ask the brand or their agency).
- Translation: charge for Portuguese voiceover/captioning unless you provide it.
🙌 Scaling from a one‑off to consistent partnerships
To move from one small gig to long‑term relationship:
– Deliver measurable wins and package them into a one‑pager KPI report.
– Suggest a follow‑up campaign with incremental objectives (awareness → conversions).
– Offer a retainer for content cadence + performance optimisation.
– Introduce commerce features where possible — the more you can tie content to sales, the more valuable you become (see how Mondelez linked ads to add‑to‑cart outcomes via tech partners — Adweek).
🙋 Frequently Asked Questions
❓ Can I pitch Brazilian brands in English or must I use Portuguese?
💬 Portuguese helps — even a short line in PT‑BR shows effort. But many marketing teams will accept English, especially if you show clear KPIs and measurement.
🛠️ What metrics should I include in my media kit for Moj?
💬 Include avg views, engagement rate, completion rate, top performing clips, and a demo breakdown. If you have tracked link/promo results, put those front and centre.
🧠 How do I prove I can tie Moj content to sales?
💬 Use promo codes, unique affiliate links, tracked landing pages, or partner with a measurement tool. Cite case studies where brands linked creative to sales — for example, Mondelez’s measurable shoppable experience showed clear uplift and is a great narrative to reference (Adweek).
🧩 Final Thoughts — straight up
Landing Brazilian brands from New Zealand on Moj is doable if you combine local sensibility, tight measurement, and a simple sales process. Brands care less about your follower count and more about predictable business outcomes. Use a pilot model: low risk for them, proof for you. When you can say “this paid X in sales or drove Y promo code redemptions,” your media kit stops being a brag sheet and starts being a bona fide sales tool.
If you want credibility fast: focus on a small measurable win, package it into a clean one‑page report, and replicate.
📚 Further Reading
Here are 3 recent articles from the news pool that add wider context to digital marketing, tech and market growth:
🔸 Bluefish Raises $20M To Power AI Marketing For The Fortune 500
🗞️ Source: MENAFN – 📅 2025‑08‑20
🔗 Read Article
🔸 Apparel Market Size to Reach USD 1.66 Trillion by 2030 Driven by Digital Adoption, Sustainability, and Comfort‑Centric Clothing
🗞️ Source: openPR – 📅 2025‑08‑20
🔗 Read Article
🔸 OLED Market Growth at 13.9% CAGR Forecasted from 2025 to 2032
🗞️ Source: openPR – 📅 2025‑08‑20
🔗 Read Article
😅 A Quick Shameless Plug (Hope You Don’t Mind)
If you’re creating on Moj, TikTok or similar and want more exposure:
Join BaoLiba — the global ranking hub built to spotlight creators.
✅ Ranked by region & category
✅ Trusted by communities in 100+ countries
Limited offer: 1 month FREE homepage promotion when you join. Questions? Ping [email protected] — we usually reply in 24–48 hours.
📌 Disclaimer
This post mixes public reporting (e.g., Adweek’s coverage of the Mondelez campaign) with practical advice and a bit of experience‑based opinion. It’s a how‑to guide, not legal or financial advice. Always double‑check contracts, taxes and platform terms before you sign anything.