Creator Growth

💡 Why Portugal brands on Bilibili — and why NZ creators should care Selling the idea that Portugal-made skincare, food, wine or lifestyle goods can gain traction on Bilibili isn’t crazy — Chinese-speaking Gen Z love niche European brands and story-driven products. Bilibili is a video-first community built around hobbies and deep engagement, so a well-targeted outreach can convert curiosity into real orders or brand deals. ...

💡 Why NZ creators should care about Ethiopia × Takatak right now Ethiopia’s tourism scene is on the up — new routes, eco-lodges and curated itineraries are opening pockets of authentic travel that actually drive bookings and local income. Ethiopian Airlines’ push to spotlight sustainable and adventure travel (as shown in recent industry notes) is turning remote valleys and forest lodges into sellable experiences — and that creates real opportunity for creators who can tell the story. ...

💡 Why NZ creators should care about Kenya brands on Taobao Taobao’s global growth in 2025 is proper eye‑catching — overseas new users more than doubled from April to August, and the app hit #1 in shopping downloads across 16 markets (Taobao’s own messaging). That matters because Taobao is pushing local partner programmes, shipping vouchers and market‑specific promos in multiple regions — mechanisms your Kiwi creator mates can use to access new product drops and exclusive beta launches. ...

💡 Why NZ creators should bother reaching Uzbekistan brands on Josh If you’re a Kiwi creator chasing fresh collabs, Uzbekistan brands are a low-competition sweet spot — especially on regional short-form apps like Josh, where local brands are hungry for wider reach and product partnerships. Josh’s creator economy in Central Asia is still growing, which means early-mover creators can lock in exclusive bundles, co-branded drops and better margins than saturated Western markets. ...

💡 Why NZ creators should care about Swedish brands on WeChat If you make long-form product reviews and want better-paying, less crowded collabs, Swedish brands are seriously interesting right now — think design-led, sustainability-first products that travel well. But many Swedish HQs treat China as a huge market and use WeChat as their primary comms tool for Chinese-language teams, distributors and retailers. That means if you want access to the PR teams or regional managers handling Greater China, learning how to reach them on WeChat is a practical edge. ...

💡 Why Malaysian brands on Kuaishou matter for NZ creators Kuaishou’s short-form video and livestream ecosystem is massive in Greater China and increasingly global — and Malaysian brands are paying attention. Tourism Malaysia itself notes how Chinese-language social content drives travel trends and behaviours, from photo spots to foodie crazes. That means content creators who can connect with Malaysian brands on Kuaishou can tap a two-way win: brands get fresh, China-facing creative; you get exposure to new audiences and campaign budgets. ...

💡 Why target Cambodian brands on Pinterest right now If you’re a Kiwi creator keen to score fitness-equipment reviews, Cambodia is a low-noise, high-opportunity market on Pinterest. Local brands are still building international exposure and often welcome collaborations that bring product trust and visual storytelling — which Pinterest eats for breakfast. Brands in Southeast Asia (including firms and agencies like Keystone, DiaTV, and PN Top who’ve run cross-platform campaigns) have shown interest in visually-led influencer activations across Instagram, YouTube and local networks. That pattern suggests Cambodian fitness brands will respond well to a Pinterest-first pitch: strong imagery, how-to content, and product demos targeted at regional buyers and expat communities. ...

💡 Why bother with Peru brands on VKontakte — and when it actually makes sense If you’re a Kiwi beauty creator wondering whether to slide into a Peruvian brand’s VK DMs, you’re thinking globally — good on ya. But here’s the blunt truth: VKontakte (VK) is primarily a Russia/CIS social network. That doesn’t mean Peruvian brands never use it, but your outreach should be strategic, not scattergun. ...

💡 Why Swiss brands on Clubhouse? (Short version) If you’re an NZ creator or indie dev trying to get Swiss brands to test or review a new game feature, Clubhouse can be a seriously good entry point — but only if you know the local playbook. Swiss consumers and companies care about two things right now: sustainability and hyper-personalised rewards. Big Swiss loyalty programmes (think Coop’s Supercard, Migros’ Cumulus) are turning eco behaviour into loyalty currency, and brands are shaping offers around that. That creates an angle you can use: if your game feature demonstrates green behaviour, rewards integration or localised sustainability messaging, you’re suddenly speaking the brand’s language. ...

💡 Why Peru brands on Shopee are worth chasing (and why Kiwi creators should care) If you’re a Kiwi creator hunting paid gigs beyond Aotearoa, Peru is a proper sweet spot right now — particularly sellers on Shopee Peru who are actively expanding their channel playbooks. Lots of small-to-mid brands sell through marketplaces like Shopee and they’re hungry for creators who can bring traffic from fresh markets, niche audiences, or simply better creative energy. ...