International Collaborations

💡 Why this matters — quick intro If you’re a NZ creator into styling challenges, collabing with brands in new markets is where the growth and fresh briefs are. Iraq’s fashion and personal-care spend is shifting — personal care leads, decorative cosmetics are growing fast as social norms change — which means Iraqi brands are more likely to try creative, music-led activation formats (think styling challenges on TikTok/Reels paired with curated Spotify playlists). ...

💡 Why NZ creators should care about Pakistan brands on Chingari If you make content and chase paid collabs, Pakistan is a big, hungry market — lots of brands, massive youth audiences, and rising creator budgets. Chingari is a South-Asian short-video app that’s been carving out space beside TikTok in the region; it’s where local trends, food creators, and FMCG marketers pick talent quickly. Case in point: hospitality brands are using editorial shoutouts and local PR (see the Chingari restaurant feature at Radisson Blu Hotel, Doha — covered by LLQ Lifestyle Magazine) to build regional buzz. That same local-first play works for Pakistani brands — but you’ve got to speak their language (figuratively and literally), play by local trends, and make outreach ultra-relevant. ...