Social Media Strategy

Kia ora! MaTitie here from BaoLiba. If you’ve been scrolling through creator news this week, you’ve probably seen the headlines: Instagram is testing 90-minute horizontal videos. The feature, dubbed “Features” (creative naming, right?), is currently in limited trial with select creators in the US and Brazil. But the signal is unmistakable — Meta wants a piece of the long-form pie that YouTube has owned for nearly two decades. As someone who watches platform shifts for a living, I want to walk through what this actually means for you — a cosplayer building paid communities from New Zealand, juggling debt freedom goals, and trying to make smart platform bets without burning out. No hype. Just the strategic reality. ...

Right, let’s talk brass tacks. You’re sitting there in your Wellington flat, maybe Auckland if the rent gods were kind, scrolling X at 2 AM between night shifts, wondering if putting actual money behind your tweets is a power move or just lighting cash on fire. I get it. The “media buying” phrase sounds terribly corporate, like something a bloke in a suit does with a spreadsheet and a latte. But for us — creators trying to turn a following into a freight train — it’s just the cost of doing business in 2026. ...

Kia ora, lovely. MaTitie here from BaoLiba. If you’re a Kiwi creator building a travel brand on Facebook right now, you’re probably feeling a bit of a squeeze. Ad costs are climbing, the algorithm feels moodier than a Wellington southerly, and the headlines about Meta’s privacy dramas? They’re not just noise — they’re signals. Last week, a New Mexico jury hit Meta with a US$25 billion penalty for misleading consumers about data privacy and third-party access. That’s not a typo. Billion. With a ‘B’. [^1] At the same time, police in Canberra charged a 21-year-old after a Facebook Marketplace meet-up turned into an alleged knife threat and kidnapping attempt. [^2] And in Miami, a small business owner was left heartbroken and out of pocket after a Marketplace scam. [^3] ...

Kia ora. Grab a cuppa — let’s have a proper yarn about what’s actually happening in the TikTok advertising landscape right now, and what it means for someone like you: an ASMR creator in Aotearoa building a personal brand from a textile design background, watching subscriber counts fluctuate, and trying to figure out if the 2026 ad rate hype is real or just another headache. I’m MaTitie, Senior Editor at BaoLiba. I spend my days neck-deep in platform algorithm shifts, creator monetisation data, and media buying strategies across TikTok, Instagram, YouTube, LinkedIn, and the rest. I’ve seen creators go from zero to sustainable income, and I’ve seen brilliant niches collapse because they chased trends instead of building systems. Today, we’re cutting through the noise. ...

Kia ora, lovely humans. It’s MaTitie here from BaoLiba, your go-to for cutting through the noise on social growth. Right, let’s talk about the elephant in the room — Facebook advertising in Aotearoa for 2026. If you’re a creator like our mate Anabelle — 23, landscape architecture grad, smoky vocals, smart-casual style, perpetually checking her watch because she’s terrified of burning out — you don’t need fluff. You need a roadmap that respects your energy and your rent. ...

Kia ora. Let’s talk numbers, strategy, and that quiet pressure sitting in your chest when you check your analytics at midnight. You’re building a visual empire on Pinterest from New Zealand, balancing that sharp, queenly aesthetic with the very real need to pay rent and chip away at debt. You don’t need fluff. You need a roadmap that connects today’s pinning session to next quarter’s invoice. As MaTitie from BaoLiba, I watch platform economies shift daily. Right now, Pinterest is moving from a pure awareness play to a full-funnel commerce engine. For a creator in Aotearoa, that shift changes how you price your influence, how you pitch to brands, and where you place your bets for 2026. Let’s break down the rate card, the algorithm, and the new tools so you can negotiate like the pro you are. ...

Kia ora. If you’re a creator in Aotearoa trying to make sense of Instagram advertising in 2026, you’ve likely noticed the ground shifting beneath your feet. Ad costs are climbing, the algorithm feels moodier than a Wellington southerly, and Meta keeps rolling out features that change how we actually earn. I’m MaTitie, Senior Editor at BaoLiba, and I’ve spent the last decade watching creators in Auckland, Christchurch, and Queenstown navigate these exact growing pains. ...

Kia ora! If you’re a creator in Aotearoa watching your ad revenue fluctuate or wondering where to put your precious media budget in 2026, you’ve landed in the right spot. I’m MaTitie, Senior Editor and Social Media Growth Strategist at BaoLiba, and I’ve been deep in the trenches of platform algorithm shifts, monetisation policy updates, and the evolving creator economy across every major platform — from LinkedIn and TikTok to X (formerly Twitter), Instagram, YouTube, and the rising stars like Telegram and Reddit. ...

Kia ora, lovely! It’s MaTitie here from BaoLiba. Grab a cuppa — let’s have a proper chinwag about something that’s been keeping many of us creators up at night: Pinterest advertising costs heading into 2026, and what it all means for those of us building brands from Aotearoa. Picture this: you’re scrolling through your analytics at 10 PM after putting the kids to bed (or in my case, after checking in on aging parents), and you see that beautiful spike in referral traffic from Pinterest. Your heart does a little happy dance. But then the reality hits — how do you turn that organic momentum into a sustainable paid strategy without burning through your budget or compromising the boundaries you’ve worked so hard to establish? ...

Kia ora! MaTitie here. Grab a cuppa — we need to chat about something that’s been buzzing in my DMs lately. You’ve probably seen the headlines. Reddit’s rolling out shiny new lead gen ads. HubSpot integration. In-market audiences. The works. And if you’re a creator in Aotearoa trying to figure out whether this platform deserves a slice of your 2026 ad budget… well, you’re not alone. I’ve spent the past week digging through the official announcements, cross-referencing with what media buyers are actually seeing on the ground, and talking to a few Kiwi creators who’ve already tested the waters. Some of what you’re hearing? It’s noise. Some of it? Genuinely useful. ...