💡 Why Pakistani Threads creators matter to NZ advertisers
Threads isn’t just another app — it’s Instagram’s plus-one that went viral. Meta launched Threads in July 2023 and it hit 100 million users within the first five days. By August 2025 Threads had carved out roughly 350 million monthly active users globally and begun monetising in 2024 with tests like ads and subscriptions, producing an estimated US$200 million in revenue (Reference Content). That’s the kind of scale that makes advertisers sit up.
For Kiwi advertisers who want to reach South Asia, Pakistan is attractive: the country has large digital audiences (about 50 million Facebook users, 55 million YouTube users and roughly 20 million Instagram users — from the provided reference data). Threads’ tight integration with Instagram means creators in Pakistan who already have an Instagram audience can often carry their followers straight onto Threads, sometimes with higher comment and share rates because the format is short-form microblogging rather than long reels.
But here’s the catch: audience size ≠ buyer intent. Converting followers to paying customers needs a plan — not just a shout-out. This guide walks you through where to find Pakistan Threads creators, how to vet them without getting duped, and clear campaign models that actually move sales. I’ll weave in data from the platform evolution (Reference Content), show you where the creator market is heating up (CreatorWeek 2025 signals this — ManilaTimes reports on the global creator economy events), and give actionable playbooks for NZ teams ready to run test-and-scale experiments.
If you’re an advertiser in Aotearoa thinking of selling products into Pakistan or targeting Pakistani diasporas, read on. This isn’t theory — it’s practical steps you can run with next week.
📊 Data Snapshot: Platforms vs. Conversion-readiness
| 🧩 Metric | Threads (Option A) | Instagram (Option B) | TikTok (Option C) |
|---|---|---|---|
| 👥 Monthly Active | 350.000.000 | 20.000.000 | Not specified in provided sources |
| 🧑🎤 Creator density | Growing ／ Instagram-linked | Established | Large ／ short-form heavy |
| 💰 Monetisation tools | Ads, premium subs (2024 pilots) | Shops, native checkout, affiliate tags | Live commerce, in-app shop |
| 📈 Conversion-readiness | Medium — early commerce features | High — shoppable ecosystem | High for impulse buys |
The table shows Threads’ rapid global scale (350 million MAU by Aug 2025) and its reliance on Instagram’s ecosystem for local reach — useful when you’re targeting Pakistan where Instagram has ~20 million users. Instagram currently offers the most mature shoppable features in the region, while TikTok remains strong for impulse conversion via short-form and live commerce. Threads sits in the middle: big potential but still catching up with commerce features, so campaigns there should be measurement-first and optimisation-focused.
😎 MaTitie SHOW TIME
Hi, I’m MaTitie — the author of this post, a man proudly chasing great deals, guilty pleasures, and maybe a little too much style. I’ve tested heaps of VPNs and poked around in region-restricted corners of apps more than is strictly necessary.
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💡 How to find Pakistan Threads creators — step-by-step playbook
1) Start with Instagram-first discovery (fastest wins)
• Threads is built on Instagram identity, so begin your search on Instagram where data on followers, stories, reels and past partnerships is richer. Look for creators with consistent Urdu/English mix captions, or creators who use city tags (Karachi, Lahore, Islamabad) — that signals local audiences.
2) Use platform search + local hashtags on Threads
• Track niche hashtags in English and Urdu (e.g., #LahoreFood, #KarachiFashion, #UrduPoetry) and the English equivalents for product categories. Threads’ native search and the trending feeds are where early signals show up — creators who spark conversation on Threads often convert better because posts are reply-heavy.
3) Leverage creator marketplaces (BaoLiba + local agencies)
• Use BaoLiba to shortlist creators by region and category, then check their Instagram performance and Threads activity. Marketplaces speed up vetting and often surface creators who are actively seeking brand deals.
4) Vet like a pro — metrics you actually need
• Engagement rate over follower count (look at meaningful comments, saves and shares).
• Last 6–8 posts: is content consistent? Are CTAs present?
• Audience language and timezone match (are comments in Urdu or Pakistani-English?).
• Look for repeated mentions of similar products (indicates category affinity).
5) Test with small, measurable pilots
• Run a 1–2 week test: product seeding + one creator post + trackable landing page with unique discount codes or UTMs. Aim to test 5 creators per campaign and measure CPA, conversion rate, and AOV (average order value). If you don’t see buyers in two test posts, pause and adjust offer or creative.
6) Use the right commercial model
• Upfront flat fee vs performance-based: start hybrid — small upfront fee + commission on sales (CPS) or a performance bonus. This protects both sides and keeps creators motivated to push for sales.
• For big-ticket items, consider longer-term partnerships with payment milestones.
7) Make purchase friction-free
• Pakistan shoppers prefer local payment rails where possible. If you sell from NZ, offer international-friendly gateways and clear shipping/time expectations. Alternatively, partner with local e-commerce fulfilment or marketplace sellers.
8) Creative that converts
• Social proof works: include product-in-use shots, quick demo videos, and simple discount CTAs (“Use code NZ10 — 10% off, 48 hours only”). On Threads, pins and follow-up replies can keep momentum; make sure creators pin the conversion CTA or put it in their Instagram bio too.
9) Protect against fraud
• Look for sudden follower spikes, engagement pods, or disproportionate follower/comment ratios. Use small spend tests with unique UTMs to validate sales before scaling.
10) Scale with performance data
• Once you have CPA benchmarks from tests, scale by doubling down on top-performing creators and creative. Negotiate longer-term exclusivity or bundle deals to lock rates.
🙋 Frequently Asked Questions
❓ How do I know Threads creators in Pakistan actually reach local buyers?
💬 Start small and measure. Run short pilots with unique discount codes or UTMs. If a creator drives real purchases (not just clicks), you’ve got a green light. Engagement quality (comments that mention intent or ask logistics) is a better signal than raw views.
🛠️ What’s the minimum budget to test 5 creators properly?
💬 Budget depends on niche, but think in tiers. For product seeding + small upfronts and commission, NZ$1.000–3.000 is a realistic starting point for most mid-market consumer goods. If you’ve got a low-cost digital product, pilot with even smaller amounts and CPI/CPS metrics.
🧠 Should I use local agencies or go direct to creators?
💬 Both — hybrid approach. Local agencies help with logistics and payment rails; direct deals can be cheaper and more flexible. Use a marketplace (like BaoLiba) to shortlist and then decide per creator whether to go direct or via an agency.
🧩 Final Thoughts…
Threads offers a fresh place to meet Pakistani audiences, but it isn’t a magic bullet. The platform’s rapid growth (100M users in five days at launch and ~350M MAU by Aug 2025) shows huge potential, yet Instagram still leads in commerce features in Pakistan (Reference Content). That means the smartest NZ advertisers will run tight, measured tests on Threads while leaning on Instagram and TikTok’s matured shoppable tools to convert early revenue.
Key moves: find creators through Instagram and marketplaces, vet engagement not vanity metrics, run small test-and-measure campaigns with hybrid payment models, and reduce purchase friction for Pakistani buyers. Treat early Threads campaigns as intelligence-gathering — you’re buying data as much as conversions.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Woven in Ivory and Gold: The Story of Kerala’s Legendary Kasavu Saree
🗞️ Source: Times Now News – 📅 2025-08-25
🔗 https://www.timesnownews.com/lifestyle/fashion/woven-in-ivory-and-gold-the-story-of-keralas-kasavu-saree-article-152520900
🔸 TikTok звільняє сотні модераторів через впровадження ШІ
🗞️ Source: Pravda_UK – 📅 2025-08-25
🔗 https://mezha.media/news/tiktok-laysoff-and-ai-use-304303/
🔸 Tina O Brien looks stunning in bikini after daughter’s GCSE revelation
🗞️ Source: MirrorUK – 📅 2025-08-25
🔗 https://www.mirror.co.uk/3am/celebrity-news/tina-o-brien-looks-stunning-35787206
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📌 Disclaimer
This article blends publicly available information (Reference Content and selected news items) with marketing experience and light AI assistance. It’s intended as practical guidance, not legal or financial advice. Check local regulations and validate all creator metrics before major spends. If anything seems off, ping me and I’ll help clarify.