If you’re a Kiwi LinkedIn blogger wondering how to team up with advertisers in the Philippines in 2025, you’re in the right spot. Cross-border collabs are no longer rocket science, especially between New Zealand and the Philippines, thanks to evolving digital marketing trends and the boom in influencer partnerships.
In this piece, I’ll break down how you can work with Filipino advertisers on LinkedIn, what to watch out for, and how to make the most of this partnership — all from a New Zealand perspective, keeping it real and practical.
As of May 2025, we’re seeing New Zealand brands and creators getting savvy about tapping into overseas markets, and the Philippines is a prime spot. Here’s why and how.
📢 Why New Zealand LinkedIn Bloggers Should Eye the Philippines Market
First off, LinkedIn is a beast in New Zealand for B2B and professional networking. Unlike Instagram or TikTok where the vibe is casual, LinkedIn shines for industry insights, thought leadership, and serious collabs. Many Kiwi bloggers have built solid followings around niche expertise, from agritech to fintech and health services.
The Philippines is one of Asia’s fastest-growing digital economies with a massive and engaged online population. Filipino advertisers on LinkedIn are hunting for authentic voices beyond their borders — especially ones that can connect with ANZ markets or global English-speaking audiences.
Plus, the time zone gap is manageable for collabs, and English is widely spoken in both countries, making communication smoother.
Brands like Rocket Lab and Xero (both Kiwi success stories) have shown how tech and professional services can thrive with international influencer marketing. If you’re a LinkedIn blogger with expertise in tech, business, or sustainability, Filipino advertisers can be gold.
💡 How Can New Zealand LinkedIn Bloggers Work with Philippines Advertisers
1. Understand Advertiser Goals and Audience
Philippines advertisers often want to boost brand awareness in ANZ or among expat communities, promote B2B services, or drive leads for tech solutions. Your LinkedIn content should align with these goals.
Reach out with a clear pitch showing how your content style and audience fit their needs. For example, a Kiwi fintech blogger could highlight how a Filipino payments platform integrates with New Zealand’s banking system.
2. Nail the Payment and Contract Setup
Payments usually happen in NZD or USD. Platforms like PayPal, Wise, or even local bank transfers via SWIFT are common. Make sure your invoices and contracts comply with New Zealand tax rules — GST might apply depending on your turnover.
Contracts should cover content rights, posting schedules, and KPIs. It’s smart to mention New Zealand’s Fair Trading Act to ensure transparency and honesty in advertising.
3. Keep Content Authentic and Legal
New Zealand’s Advertising Standards Authority (ASA) is strict about influencers disclosing paid partnerships. Always use clear hashtags like #ad or #sponsored on LinkedIn posts.
Also, respect Filipino cultural nuances and avoid stereotypes. Work with advertisers who value genuine storytelling over flashy sales pitches.
4. Leverage LinkedIn Features
Use LinkedIn Live sessions, articles, and polls to engage both Kiwi and Filipino audiences. Filipino advertisers appreciate interactive content that sparks conversations.
📊 Real-World Examples from New Zealand
Take Sarah from Wellington, a LinkedIn blogger specialising in sustainable business. She recently partnered with a Manila-based green tech firm looking to enter ANZ markets. Sarah created a mini-series on LinkedIn about sustainable innovations, tagging the advertiser and sharing real-life case studies. The campaign generated solid leads for the client and boosted Sarah’s profile significantly.
Or look at James from Auckland, a finance blogger who collaborated with a Filipino payments startup. They co-hosted a LinkedIn Live webinar about cross-border payments, attracting businesses from both countries.
❗ What Kiwi Bloggers Need to Watch Out For
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Time zones & responsiveness: The 4-hour difference means scheduling and quick replies can be tricky. Agree on timelines upfront.
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Payment delays: Some advertisers might take longer to pay. Use escrow or trusted platforms when possible.
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Cultural mismatches: Don’t assume what works in NZ will fly in the Philippines. Ask questions, be open to feedback.
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LinkedIn algorithm quirks: Filipino advertisers might expect more frequent posts; balance quantity with quality.
People Also Ask
Can New Zealand LinkedIn bloggers effectively work with advertisers in the Philippines?
Yes, especially if they understand advertiser goals, cultural nuances, and legal requirements in both countries. LinkedIn’s professional environment favours genuine, value-driven partnerships.
How do payments work between New Zealand bloggers and Philippines advertisers?
Payments typically go through PayPal, Wise, or bank transfers in NZD or USD. Ensure contracts specify payment terms and comply with NZ tax laws.
What kind of content do Philippines advertisers expect on LinkedIn?
Mostly professional, insightful, and interactive content like articles, webinars, and case studies that resonate with B2B audiences and reflect authenticity.
Final Thoughts
As of May 2025, the New Zealand-Philippines LinkedIn influencer scene is ripe for growth. Bloggers who get the basics right — understanding the market, respecting cultural differences, and nailing payment logistics — will score big.
If you’re a Kiwi LinkedIn blogger keen to collaborate with Filipino advertisers, start by building relationships, delivering solid content, and staying transparent. The rewards? New audiences, fresh income streams, and a strong spot in the evolving global influencer game.
BaoLiba will continue updating you on New Zealand influencer marketing trends. Keep an eye out and let’s keep smashing those cross-border collabs!