Why Kiwi Brands Targeting Costa Rica Nail TikTok Strategy
💡 Why New Zealand Brands Should Care About TikTok in Costa Rica If you’re a Kiwi advertiser scratching your head about how to crack the Costa Rican market on TikTok, you’re not alone. TikTok’s rhythm and vibe vary heaps from place to place — what slays in Auckland might flop in San José. Costa Rica’s TikTok scene is buzzing with authenticity, humour, and a love for storytelling that feels real, not staged. Brands that try to force polished, corporate-style ads often get ghosted by the algorithm and the locals. Instead, it’s about embracing the platform’s culture: quick, raw, and engaging content that hooks viewers in the first few seconds. ...