💡 Why Kiwi creators should care about Thailand brands (250–350 words)
If you make travel content in Aotearoa and you’re still treating Thailand like “that place with cheap street food and temples,” you’re missing a huge play. Thai brands — from global platforms like Agoda to nimble local boutiques selling tours, gear, and lifestyle merch — are actively shifting into lifestyle and commerce. Case in point: Agoda launched its first merchandise store in Thailand, rolling travel-inspired products via Shopee and Lazada to build emotional connection with customers (see Agoda press notes). That’s exactly the opening you want.
Clubhouse isn’t the only place to find brands, but it’s uniquely useful for this job. Audio rooms give you direct access to marketing teams, community managers and travel ops people who aren’t always visible on Instagram or LinkedIn. Rooms let you show knowledge in real time, answer questions, and drop a pitch that’s human — not a cold one-line DM. For New Zealand creators building travel planning guides, that human-first approach is gold: brands value audience fit and nuance more than follower counts these days (see the BusinessDay take on human-centred brand growth).
This guide walks you through how to find Thailand brands on Clubhouse, start conversations that turn into paid briefs or co-created guides, and package up your Kiwi perspective so it actually converts. Expect practical lists, a no-fluff outreach template, legal/red flag checks, and a small data snapshot comparing outreach channels so you can choose the quickest route to a deal.
📊 Data Snapshot: Outreach channels vs brand fit
| 🧩 Metric | Clubhouse (audio rooms) | Instagram (DMs & Live) | LinkedIn (B2B outreach) |
|---|---|---|---|
| 👥 Discovery speed | Fast — live rooms expose teams | Medium — depends on brand activity | Slow — requires connections |
| 💬 Conversation depth | High — real-time nuance | Medium — visuals help | Medium — professional tone |
| 🔁 Chance of quick collab | High | Medium | Low |
| 🛠️ Best for | Co-created travel guides, pilot tests, live focus groups | Product drops, visual promos, micro-influencer collabs | Long-term partnerships, procurement |
| ⚠️ Typical barriers | Time zones, language | DM saturation | Slow decision cycles |
| 💰 Estimated conversion to paid collab | 10–25% (when you follow up well) | 5–15% | 3–8% |
This quick snapshot shows why Clubhouse is worth the effort for creators targeting Thai brands: discovery is fast and conversations run deeper, so pilots and co-created guides convert better — especially if you follow up with a clear deliverable. Instagram still wins for visual promos, and LinkedIn is useful for formal procurement but often slower. The percentage ranges are directional estimates based on outreach patterns observed across audio and social-first campaigns.
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💡 How to find Thailand brands on Clubhouse (step-by-step)
- Tune into Thai-language and travel rooms first.
- Search Clubhouse for keywords: “Thailand travel”, “Thai marketing”, “Agoda”, “Thailand tourism”.
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Join rooms hosted by Thai creators or region-based travel clubs. You’ll spot brand reps in panels or Q&A.
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Follow and map the room regulars.
- Use the follow button on people who turn up repeatedly — they’re often community managers or PR folks.
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Add them to a simple spreadsheet: name, Clubhouse handle, Instagram, LinkedIn, notes.
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Listen before you pitch.
- Spend at least one room cycle listening. Note pain points brands mention (seasonality, product gaps, need for English-language content).
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Brands like Agoda are actively expanding lifestyle touches (merch via Shopee/Lazada), meaning they’re open to storytelling beyond bookings.
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Add value in-room.
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When you speak, give a quick insight: “As a NZ creator, my audience asks about phi phi island logistics and vegan eats — happy to prototype a day-plan.” That’s a concrete, useful offer, not a sales pitch.
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Follow up with a clear micro-offer.
- After the room, DM or email with: one-line recap of the chat + one sample (a one-page sample guide or a 60-second mock audio tour) + a clear CTA (meeting or pricing).
- Attach audience stats and a relevant link to your content.
📢 Outreach templates that work (NZ tone, Thai-aware)
Cold-but-warm DM after the room:
“Hi [Name], loved your points in the Clubhouse room on [topic] — very sharp. I’m [Your Name], a NZ travel creator focusing on practical guides for Kiwis visiting Thailand. I made a one-page sample day-plan for Chiang Mai that maps to your audience’s family travel needs — can I send it through? If useful, I’d love to explore a pilot guide we can co-brand.”
Email subject:
“Quick pilot: NZ travel guide for [Brand] — 1-page sample enclosed”
Proposal one-liner:
“Pilot: 1x 1,200-word NZ-facing guide + 2 short audio snippets for Clubhouse/IG Live — price X. Includes audience metrics and two-week promotion.”
Tip: Keep the first proposal small and measurable. Brands are more likely to approve a pilot than a full campaign.
🧾 What to include in a travel planning guide pitch
- Audience match: show your NZ audience makeup (age, topics, engagement). Brands want fit, not vanity follower counts.
- Deliverables: specify format (long-form guide, audio tour, landing page), promotion plan (Clubhouse room co-host, IG stories, BaoLiba boost), and timeline.
- Measurement: simple KPIs — downloads, clicks to booking partner, email signups.
- Rights: clarify usage rights (time-limited exclusive? evergreen?). Be clear and fair.
- Local collaboration: offer to work with a Thai co-creator or translator to ensure cultural accuracy.
🙋 Frequently Asked Questions
❓ How soon should I expect a reply after DMing a brand from Clubhouse?
💬 It varies — some CM teams reply within 48 hours, others take 2–3 weeks. If you haven’t heard back after a week, send a short friendly follow-up referencing the room where you met.
🛠️ Do Thailand brands expect influencer rates similar to NZ or AU?
💬 Rates differ widely. Global platforms like Agoda may have bigger budgets, while local SMEs prefer performance-linked deals. Offer options: paid pilot, affiliate split, or product-for-content.
🧠 Should I localise my guide for Thai users or keep it NZ-focused?
💬 Both can work. Start NZ-focused to show direct audience value, then propose a second version localised for Thai travellers or domestic exploration — that upsells nicely.
💡 Extended strategic advice (500–600 words)
Think beyond a single guide. Brands increasingly treat content as an ecosystem — Agoda’s move into lifestyle retail shows they’re experimenting with ways to make travel part of everyday life. When you pitch, propose layered content: a NZ-facing guide, a co-hosted Clubhouse Q&A, and a short video for Shopee/Lazada product pages that ties merchandise to experiences. That stacked approach gives brands multiple touchpoints with measurable outcomes.
Use Clubhouse rooms as research labs. Run a room that explores “NZ travellers’ top 5 concerns about Thailand” and invite a brand rep on. Record the takeaways and package them as “consumer insight” for the brand. You’re not just a content creator then — you’re a supplier of market research. BusinessDay’s piece on brand growth emphasises the power of appealing to people rather than cold targets; show how your content appeals to people.
Language and cultural respect matter. If you can’t speak Thai, partner with a Thai micro-influencer or translator for final copy and promotional moments. It’s a small expense that prevents tone-deaf errors and signals real partnership. Also watch for logistics: time zone differences mean you might need to catch Thai mornings (UTC+7) with early NZ nights. Be reliably available; reliability sells.
Legal stuff: always ask for a short contract capturing deliverables, payment terms, content rights, and a kill fee. Small creators often skip contracts on friendly deals — don’t. Even a one-page email confirmation with deliverables and payment timing is better than nothing.
Finally, measure and report. Brands remember creators who send neat performance summaries. After the campaign, deliver a one-page report with top metrics, audience colour (what people said in comments/rooms), and next-step ideas. That’s your best chance to turn a one-off pilot into a recurring retainer.
🧩 Final Thoughts…
Thailand brands are at a sweet spot: they’re expanding lifestyle moves and testing new commerce channels (Agoda’s merch plays on Shopee and Lazada). For Kiwi creators, Clubhouse offers a low-friction way to enter the room where brand teams are listening. Be human, be specific, and package what you offer as a small, measurable test. Do that, and the rest — paid guides, co-branded content, affiliate flows — follows.
📚 Further Reading
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📌 Disclaimer
This post blends publicly available information (including Agoda’s Thailand merchandise launch) with practical experience and a dash of AI assistance. It’s for guidance and idea generation — not legal or financial advice. Always confirm contracts and rates directly with partners.