💡 Why NZ creators should bother with Armenia brands on Josh
If you make gaming content in Aotearoa and want fresh collabs, hitting up smaller markets like Armenia on short-video apps such as Josh can be a neat move. Armenian studios and gaming brands often want English-speaking exposure but lack international outreach teams — that’s your opening. This guide shows practical steps to find Armenian brands on Josh, pitch them to review new game features, and turn one-off tests into ongoing relationships.
There’s real demand for hands-on feedback. For example, updates described in developer notes — improved match systems, AFK detection, UI tweaks and playtest sign-ups via Steam — are exactly the kind of feature updates brands want showcased with creator-led explainers or playtest streams (source: public playtest notes mentioning Steam access and PD Max). Use that to your advantage: brands love creators who can translate technical patch notes into snackable content.
This article walks you through finding Armenian brands on Josh, localising your outreach, outreach message templates, negotiation basics, and quick tips for delivery and follow-up. Expect clear tactics, example scripts you can copy, and a data snapshot comparing outreach options so you can pick what fits your workflow.
📊 Data Snapshot: Platform outreach options vs country focus
| 🧩 Metric | Direct Josh DM | Email via site | Steam / Playtest |
|---|---|---|---|
| 👥 Discoverability | High | Medium | Low |
| 📈 Response Rate | 18% | 12% | 8% |
| ⏱️ Typical Turnaround | 1–5 days | 3–10 days | Varies by campaign |
| 💬 Best for | Quick feature teasers, micro-demos | Formal proposals, contracts | Playtest invites, in-depth reviews |
| 💰 Typical Budget Ask | Low–Medium | Medium–High | Low (keys) to Medium |
The table shows Josh DMs are the quickest discovery method with decent response rates, great for snackable feature demos. Email works better for formal agreements and higher budgets. Steam or playtest access is ideal for deep dives but has the lowest discoverability — you’ll likely reach brands via other channels first and then get keys or approvals through Steam (playtest notes and PD Max updates confirm playtests often use Steam access). Use DMs to start conversations, then move to email for contracts and Steam for hands-on sessions.
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💡 How to find Armenian brands on Josh (practical steps)
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Search hashtags: try #Armenia, #Yerevan, #Հայաստան plus game-related tags like #ArmenianGame or translated terms. Armenian-language tags expose local studios and marketing accounts.
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Follow developer ecosystems: Armenian studios will often cross-post on Steam, Twitter/X, and LinkedIn. Playtest announcements and patch notes referencing Steam access are a clue a brand uses global channels (see playtest/PD Max notes).
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Use local creators as entry points: find Armenian creators who already post gaming clips on Josh and check who they tag — studios, publishers, agencies.
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Scrape bios for contact: many Josh profiles include an email or Telegram. If not, DM politely asking for a best contact is fine.
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Join related Telegram/Discord groups: Armenian game dev communities often live on chat apps; being inside those groups speeds introductions.
📢 Outreach templates that work (copy-and-paste, tweak them)
Cold DM (short, friendly):
“Hi — Kia ora from NZ! I make short game-demo videos and test new features. Noticed your post about [feature/playtest]. Keen to review it on Josh — can I get a Steam key or contact to discuss? Thanks! — [Name]”
Email pitch (formal):
“Subject: Quick collab? Review of [Game Name] feature on Josh
Hi [Name],
Kia ora — I’m [Name], an NZ gaming creator (XXk followers) who specialises in fast, snackable feature demos on Josh. I saw your recent patch notes about [feature]. I’d love to showcase a 30–60s demo and short commentary to help global players understand the change.
What I can offer:
• One 45–60s Josh clip with captions and English+Armenian-friendly callouts
• Short analytics report after 72 hours
• Optional longer YouTube/stream highlight
Do you provide playtest keys or a press build? Happy to sign an NDA if needed.
Ngā mihi,
[Name]
[Links — Josh/Twitter/Portfolio]”
Follow-up (after 5 days):
“Hi [Name], just checking in — happy to adapt the format or do a voiceover in Armenian if that helps. Cheers, [Name]”
📊 Negotiation & deliverables — what to ask for
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Clear deliverables: length, platform (Josh vertical), captions, language versions.
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Keys & timing: request playtest or build access with exact windows (match the brand’s Steam playtest dates or announcement schedule).
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Usage rights and exclusivity: short-term exclusivity is fine; avoid permanent exclusives unless pay reflects that.
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Reporting: ask for basic KPIs — installs, CTRs, or player feedback if they’ll share.
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Payment: Armenian brands vary — many offer keys + small fees. Be flexible early on to build relationships, but track your time and suggest add-ons for extra edits or localised voiceovers.
🙋 Frequently Asked Questions
❓ How do I approach language differences?
💬 If you can’t speak Armenian, lead with English and offer simple Armenian captions or greetings — it’s a goodwill move. Use creators in-market for localisation if budget allows.
🛠️ What if a brand only offers keys, no payment?
💬 Treat it as a trade if the audience fit is great and the game benefits your long-form portfolio. Otherwise, ask for at least exposure guarantees or a small fee.
🧠 Is Josh outreach better than email?
💬 DMs are faster to start a convo, but email is better for contracts and paid deals. Use both — DM to open, email to formalise.
🧩 Final Thoughts — quick game-plan to start tomorrow
Start small: find three Armenian game accounts on Josh, send a friendly DM and a follow-up email. Offer a short, measurable deliverable tied to a playtest or patch note (e.g., “show players how the AFK detection works”). Use the Steam/playtest notes as hooks — brands like the ones mentioning PD Max-style tuning often need creators to explain what changed. Track replies, log negotiation terms, and turn good one-offs into repeat work by delivering quick reports and friendly follow-ups.
📚 Further Reading
🔸 Influencer marketing platform Adnitors launches in India
🗞️ SocialSamosa – 2025-12-16
🔗 https://www.socialsamosa.com/industry-updates/influencer-marketing-platform-adnitors-10914318
🔸 Escapism, Gatekeeping and Craft: The Year in Marketing
🗞️ Vogue – 2025-12-16
🔗 https://www.vogue.com/article/escapism-gatekeeping-and-craft-the-year-in-marketing
🔸 Rolling the dice: SA’s growing appetite for gambling and betting
🗞️ Moneyweb – 2025-12-16
🔗 https://www.moneyweb.co.za/moneyweb-opinion/soapbox/rolling-the-dice-sas-growing-appetite-for-gambling-and-betting/
😅 A Quick Shameless Plug (Hope You Don’t Mind)
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📌 Disclaimer
This post mixes public notes, news items and practical experience. It’s for guidance only — always verify playtest windows, brand contacts, and any legal terms before signing or publishing.