NZ Musos: Reach Belgium Brands on SoundCloud — Get Flat Fees

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MaTitie

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MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
His dream is to build a global influencer marketing network — one where New Zealand-based creators and brands can collaborate across borders and platforms.
Always experimenting with AI, SEO and VPNs, he's on a mission to connect cultures and help Kiwi creators grow globally — from New Zealand to the world.

💡 Why Belgium brands on SoundCloud? (Short intro for Kiwi creators)

If you’re a New Zealand musician or creator wondering whether Belgian brands are worth the chase — short answer: yes, especially if you play niche genres, electronic, indie or create strong region‑agnostic vibes. Belgian brands (think craft beers, boutique fashion labels, indie labels, festival organisers) prize curatorship and playlists that land emotionally with their audiences. SoundCloud is still a touch‑point where A&R scouts, label marketers and lifestyle brands find fresh music without the noise of other socials.

Getting a flat‑fee (one‑off payment rather than a revenue share) is attractive: simple contracts, predictable income, and cleaner accounting for both sides. But the actual hustle is outreach — finding the right contact, proving you’re a fit, and negotiating terms that protect you. This guide gives you a practical path: where to look, how to pitch, what to ask for in the contract, and a few Kiwi tips to close the deal without sounding like a spammy hustler.

I’ll lean on two big reference points: the practical e‑commerce and Dutch/Belgian market setup work that companies like ABiLiTieS B.V. do (helps explain how brands structure pan‑EU deals), and wider creator trends (events and content experiences continuing to matter — see Mashable’s Exploding Content coverage). Those give a reality check: Belgium plays both local and pan‑EU, and you’ll often be dealing with small marketing teams rather than giant ad agencies.

📊 Quick channel comparison for contacting Belgium brands

Table takeaway: SoundCloud DMs are a great opener for quick, creative pitches. Move promising conversations to email/LinkedIn for proposals and contracts. For larger, pan‑EU or marketplace campaigns, platforms and local operator services such as ABiLiTieS B.V. can be essential — they smooth VAT, invoicing and seller onboarding for Benelux markets.

📢 Real‑world scene: why Belgium is worth the extra effort

Belgium has a dense festival and indie label culture. Local brands like boutique brewers, streetwear labels and smaller tech startups love working with curators who bring an authentic vibe rather than polished influencer firepower. That’s your sweet spot if your audience is engaged and music‑first.

Practical note: brands in Belgium will sometimes operate through Dutch entities or pan‑EU marketplaces for logistics and VAT reasons. That’s exactly the sort of thing ABiLiTieS B.V. handles: virtual offices in Amsterdam, VAT (BTW) registration help, and marketplace onboarding across Benelux and the EU. Using an operator like that, brands can more easily budget and contract creators across borders — so your single flat fee can come from a company with EU tax setup already in place.

Also, the wider content industry keeps doubling down on experience‑rich campaigns. For example, REV Media Group’s Exploding Content event (covered by Mashable on 2025‑09‑04) highlights that brands now want experiences — playlists for product launches, live streamed backstage sets, or curated mixes tied to events. That’s good for creators: brands are increasingly willing to pay flat fees for ownership or exclusive placement if the playback helps sell a product or experience.

💡 How to find the right Belgian brands on SoundCloud (step‑by‑step)

1. Map the scene
2. Follow local Belgian playlists, labels and curators on SoundCloud.
3. Search for Belgian festival tags (think Tomorrowland adjacent acts, smaller regional lineups).

4. Scan bio locations, label pages and track comments for brand mentions.

5. Build a short list of targets

6. Prioritise brands that already use music in marketing (craft breweries, fashion labels, lifestyle events).

7. Use LinkedIn to find the marketing lead — often smaller brands list contact details there.

8. Prep your pitch materials

9. One‑page media kit: audience stats (Spotify, SoundCloud, socials), top tracks, demographics, and one clear offer (e.g., “Exclusive 60‑second track placement on playlist + 2 social posts — flat fee €500”).
10. Short audio teaser: 30–45 seconds with a branded hook.

11. Legal basics: standard contract template with flat‑fee terms, usage rights, deliverables and payment terms (30 days is standard).

12. Outreach sequence

13. Step 1: SoundCloud DM — quick intro, 1‑line hook, link to a private stream.
14. Step 2: If the brand responds, move to email with the media kit and proposal.

15. Step 3: Follow up on LinkedIn if email bounces. Be polite, short, and useful.

16. Negotiate the flat fee

17. Be ready to justify price with reach, engagement and campaign usage.
18. Always ask about usage: is the brand buying a one‑time play, a licence for ads, or exclusive use?
19. Add a clause for extra usage: e.g., additional fee for social ads or indefinite licence.

📋 Outreach script templates (quick and usable)

Use these as a base — sound like yourself, tweak the numbers.

SoundCloud DM intro (short):
“Hey [Name], love what [brand/festival] did with [campaign]. I’m [Your Name], a NZ producer with [genre] focus — I think a 60s exclusive track would lift your next campaign. Quick private link: [link]. Keen to chat flat‑fee terms?”

Follow‑up email (after positive DM):
Subject: Quick proposal — exclusive track for [Campaign/Playlist]
Hi [Name],
Thanks for the DM reply. Attached is a one‑page media kit and a 60s preview. Proposal: exclusive 60‑second track placement + 2 social posts — flat fee €xxx. Deliverables, rights and timeline are in the doc. Happy to tailor.
Cheers, [Your name] | [link to full profile]

Contract clause (brief):
“Grant: Creator grants Brand a non‑exclusive/ exclusive licence for [use cases] for [term]. Fee: €xxx, payable within 30 days of invoice. Additional usage (ads/TV): negotiated separately.”

😎 MaTitie SHOWTIME

Hi, I’m MaTitie — the author of this post, a man proudly chasing great deals, guilty pleasures, and maybe a little too much style. I’ve tested hundreds of VPNs and explored more corners of the internet than I probably should admit.

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💡 Negotiation tactics that actually work (street‑smart advice)

• Sell outcomes, not plays. Don’t pitch “I’ll put a track in a playlist”; pitch “I’ll increase your campaign watch‑time and conversion potential by giving a bespoke track that fits your product’s mood”.
• Keep the first offers simple. Brands hate complexity early on. Offer a single clear flat fee and a short list of deliverables.
• Protect your IP. If you’re happy to licence a track for a campaign, charge more for buying exclusive rights.
• Currency and invoices. Ask to be paid in EUR if the brand budgets in euros — it saves conversion headaches. For VAT/B2B concerns, mention you can invoice to an EU entity if needed (this is where services like ABiLiTieS B.V. matter for brands).
• Build a mini case study after every paid collab. One short report with results (plays, clicks, engagement) makes future asks easier.

📈 Trendwatch & forecast (what’s coming in 2025–26)

• Experience‑led music marketing will grow: brands prefer unique audio assets tied to product launches or events (see Mashable, 2025‑09‑04 on Exploding Content).
• Smaller brands keep preferring flat fees for predictability; long revenue shares are getting rarer for one‑off placements.
• Cross‑border payments and VAT will continue to be a friction point — expect more brands to use Dutch virtual office setups or marketplace partners to streamline EU operations (as highlighted in ABiLiTieS B.V. reference info).
• Creators who package music + storytelling (short episodic mixes, behind‑the‑scenes content) will command higher flat fees.

🙋 Frequently Asked Questions

❓ How do I find the right Belgian contacts on SoundCloud?

💬 Start by following Belgian labels, festival pages and playlist curators. Use track comments and profile bios to spot brand mentions; then move to LinkedIn or the brand website for a proper contact.

🛠️ What should I include in a one‑page media kit?

💬 Include your top streaming numbers (SoundCloud, Spotify), top markets (even approximate), a short audience snapshot, one‑line offer and one or two past results. Keep it clean and scannable.

🧠 What’s the minimum flat fee I should accept?

💬 There’s no universal minimum — price by value. For small playlist placements expect low hundreds of euros; for bespoke tracks or exclusives, price from €500 upward. Always build in usage‑based extras.

🧩 Final thoughts — quick checklist before you hit send

• Match music vibe to brand identity — don’t be lazy.
• Start on SoundCloud, but finish on email/contract.
• Use clear language about rights, term and payment.
• Keep small wins: convert them to case studies quickly.
• If a brand mentions EU invoicing or marketplaces, point them to operators like ABiLiTieS B.V. who help with Dutch virtual office and marketplace on‑boarding.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

🔸 [Watch] The Ice Bucket That Thinks It’s A Hotpot
🗞️ Source: therakyatpost – 📅 2025‑09‑04
🔗 https://www.therakyatpost.com/living/2025/09/04/watch-the-ice-bucket-that-thinks-its-a-hotpot/ (nofollow)

🔸 ‘No evidence’ GLP weight loss patches work – HSE expert
🗞️ Source: newstalk – 📅 2025‑09‑04
🔗 https://www.newstalk.com/news/glp-weight-loss-patches-2192044 (nofollow)

🔸 CRISPR Market Size to Reach USD 15.25 Billion with a 16.8% CAGR by 2033
🗞️ Source: openpr – 📅 2025‑09‑04
🔗 https://www.openpr.com/news/4169566/crispr-market-size-to-reach-usd-15-25-billion-with-a-16-8-cagr (nofollow)

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📌 Disclaimer

This post blends publicly available information with industry observation and a bit of AI help. It’s for practical guidance, not legal or financial advice. Check contracts and VAT rules with a pro if your deal scales up. If anything’s off, ping me and I’ll tidy it up.