NZ creators: Reach Colombia brands on Zalo quickly

About the Author

MaTitie

Gender: Male

Best Mate: ChatGPT 4o

Contact: [email protected]

MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
His dream is to build a global influencer marketing network — one where New Zealand-based creators and brands can collaborate across borders and platforms.
Always experimenting with AI, SEO and VPNs, he's on a mission to connect cultures and help Kiwi creators grow globally — from New Zealand to the world.

💡 Why this matters — short version

If you’re a NZ-based creator or manager trying to get Colombian brands to feature an emerging artist, Zalo probably isn’t the first tool you think of — and that’s exactly the edge you can use.

Zalo is mainly a Vietnam-centred messenger with growing commerce and business-layer features (VNG’s ecosystem keeps building out functionality). That means the app can be a low-noise, highly direct route when a Colombian brand is running APAC projects, exporting to Asia, or dealing with Vietnamese partners or distributors. Use the channel when the brand has a presence or partner network that touches SE Asia — otherwise stick to Instagram, LinkedIn, and email for the big hitters.

This piece gives you practical, step-by-step tactics that mash up lessons from digital-led brands like Zolo Label (think: digital-first merchandising, influencer activations, conversion-focused landing pages) and recent platform news about Zalo’s expanding services (reported by thanhnien.vn). You’ll get outreach scripts, campaign models, and a road-tested workflow so your artist doesn’t get ghosted — plus a quick data snapshot to compare options.

📊 Data Snapshot Table — outreach channel comparison

The table shows Zalo is a specialist channel — great for B2B or APAC-facing outreach but not a replacement for Instagram’s broad market reach. WhatsApp sits between the two as a fast comms tool. Use Zalo when the Colombian brand has documented ties to Vietnam or when you’re connecting through import/export partners; otherwise lead with Instagram and back it up via WhatsApp.

📢 Quick scene-setting: what the sources tell us

Zolo Label is a handy case study for a digital-first brand that turned online attention into real-world results. Their playbook — paid social, influencer invites, conversion-focused landing pages, and hyperlocal ad bursts around a new store opening — shows how a tight digital strategy moves people from screen to action (source: Zolo Label press material via VMPL). Borrow that mindset when pitching Colombia brands: offer a full funnel, not just a playlist.

On the platform side, recent reporting (thanhnien.vn) notes VNG — Zalo’s owner — is expanding financial and commerce services inside Zalo. That matters because brands that use commercial features on Zalo are more likely to accept business-style pitches through the app. In short: Zalo is becoming more “business-capable”, which makes it relevant for brand collaborations that need payments, coupons, or integrated landing flows.

💡 The playbook — 9 actionable moves to reach Colombia brands via Zalo

These steps assume you’ve already located the brand’s Zalo presence, or you’re contacting a regional partner who uses Zalo.

1) Map the reason Zalo matters for this brand
– Check if the brand exports to Vietnam, has a distributor there, or runs APAC campaigns. If yes, Zalo is worth using. If not, start on Instagram/LinkedIn and use Zalo as a follow-up channel.

2) Prepare a conversion-focused one-pager (Zolo-style)
– Create a dedicated landing page: 15–30s sample, key metrics (streams, mini-bio), and a crystal-clear ask (in-store performance, co-branded content, paid feature).
– Zolo’s approach shows that conversion landing pages + paid ads = walk-in and measurable responses. For your pitch, make it easy for a brand to say yes.

3) Use the right account type on Zalo
– Send from a verified business account (or an introducer with a verified Zalo Page). Messages from individual accounts can be filtered or ignored.

4) Keep the first message tight & local
– 2–3 lines: quick intro, one-line value (audience fit or sales uplift), 30s sample link, and a single CTA (reply/meeting). Mention mutual connections if you have them.

5) Offer a low-friction pilot
– Instead of asking for a big collab, propose a micro-feature: an in-store acoustic slot, a short IG Reel cross-posted in Colombia, or a timeboxed paid ad placing the artist in a product shoot.

6) Use social proof and proof of outcomes
– Use campaign numbers, past activation results, or a line like “drove 18% uplift in-store from IG ads” — Zolo-style performance framing works.

7) Design a Zalo-friendly follow-up pack
– Include local-language copy (Spanish), product-fit bullets, and assets sized for mobile. Zalo conversations are mobile-first.

8) Have payment and fulfilment ready
– If you propose a paid feature, include how payment would work (invoice, platform payment, or integrated Zalo solutions where applicable — per recent VNG service expansions reported by thanhnien.vn).

9) Always have a next-step button
– “If this looks good, can we trial a 2-week in-store activation? I can send a 30s demo tomorrow.” Simplicity beats cleverness.

😎 MaTitie SHOW TIME

Hi, I’m MaTitie — the author of this post and a bloke who’s tested more outreach channels than I care to admit. Zalo sits in the “not obvious but useful” pile — the sort of tool you use when you’ve double-checked the brand’s business footprint into SE Asia.

Why VPNs matter here? Mostly for testing and demoing. Some regional integrations, videos, or business pages behave differently by location. If you want a reliable way to preview how assets look from inside Vietnam, a fast, reputable VPN saves time and awkward back-and-forth.

If you want the easy route for testing regional access, try NordVPN:
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This helps me keep testing new channels without drama. MaTitie earns a small commission if you sign up using the link — cheers for supporting independent guides like this.

💡 Putting it into a campaign — a simple three-week workflow

Week 0 — Prep
– Build the artist landing page (30–60s sample), localised Spanish copy, and a short case-study PDF.
– Identify the Colombian brands to target and their Zalo presence or APAC partners.

Week 1 — Soft outreach
– Send a one-message pitch from a verified business account or via an introducer. Offer a micro-pilot and attach the sample.

Week 2 — Nudge and offer value
– If no reply, send a light value-add: a short demo clip adapted to the brand’s product, or a quick idea for a 15s story.

Week 3 — Close or scale
– If they want to pilot, confirm terms and delivery. If they don’t bite, ask for intro to their regional marketing lead and move on.

This model borrows from Zolo Label’s “digital-first → offline action” approach: build interest online, then drive a simple, measurable real-world activation.

🙋 Frequently Asked Questions

❓ Can I pitch a big brand through Zalo if they’re not on the platform?

💬 Yes — but only via partners or distributors who use Zalo. If the brand itself isn’t on Zalo, target the regional partner instead. A direct brand pitch is riskier and often slower.

🛠️ What should I include in my first Zalo message?

💬 Keep it short: who you are, one-sentence value, a 30s clip link, and one CTA. Spanish copy helps. If you have a mutual contact, name-drop them early.

🧠 Is it worth translating materials into Spanish AND Vietnamese?

💬 Translate to Spanish first for Colombian brands. Add Vietnamese only if you’re dealing with APAC partners or distributors who will pass the pitch into VN channels.

🧩 Final Thoughts…

Zalo isn’t a universal shortcut for reaching Colombia brands. It’s a targeted tool that pays off when the brand’s business or distribution stretches into Vietnam or APAC. Use it smartly: lead with strong landing-page assets, offer a low-risk pilot, and make payments/logistics frictionless — that’s exactly what digital-first brands like Zolo do when they launch IRL activations.

Remember: the goal isn’t to spam every channel, it’s to find the shortest path to a yes. Zalo gives you a less-crowded path in specific scenarios — now you’ve got the map and the scripts to use it.

📚 Further Reading

Here are 3 recent articles that give more context to platform trends and market dynamics — feel free to explore 👇

🔸 [Latest] Global Trading Card Games Market Size/Share Worth USD 21.05 Billion by 2034 at a 5.24% CAGR
🗞️ Source: GlobeNewswire – 📅 2025-08-12
🔗 Read Article

🔸 Global Video Compression Market Size 2025 Emerging Demands, Share, Trends, Futuristic Opportunity, Share and Forecast To 2032
🗞️ Source: OpenPR – 📅 2025-08-12
🔗 Read Article

🔸 India’s WPI inflation in July likely drops to 2-year low as food prices decline: Report
🗞️ Source: The Hans India – 📅 2025-08-12
🔗 Read Article

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📌 Disclaimer

This post mixes public reporting (e.g., Zalo platform updates reported by thanhnien.vn) with industry examples (Zolo Label’s digital-first tactics from press material). It’s a practical guide, not legal or financial advice. Do your own checks and localise steps to suit the brand and country you’re targeting.