NZ creators: reach Israeli brands on Zalo and land unboxings

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MaTitie

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MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
His dream is to build a global influencer marketing network — one where New Zealand-based creators and brands can collaborate across borders and platforms.
Always experimenting with AI, SEO and VPNs, he's on a mission to connect cultures and help Kiwi creators grow globally — from New Zealand to the world.

💡 Why bother reaching Israeli brands on Zalo? (Short answer for Kiwi creators)

If you create unboxing vids and want paid gigs, you’ve probably stuck to Instagram, TikTok and email outreach. Smart move — but there’s a narrower, high-impact path most creators ignore: connecting with brands that run Vietnam- or SEA-focused commerce via Zalo (a dominant chat/social app in Vietnam).

Why it matters: brands who expand into Southeast Asia often run local activations, prize campaigns and influencer pushes on platforms like Zalo to reach Vietnamese shoppers. Reference campaigns for product-pack promotions and point-redemption drives have drawn huge engagement — one packaging-driven campaign reported over 130.000 interactions since launch, showing how packaging + local channels can spark mass interest (source: ITBizNews). For brands moving fast into ASEAN markets — especially those with retail distribution in countries like Singapore, Malaysia and Australia — Zalo becomes a small but potent place to get traction.

So if your niche is tech, beauty or food, and you can offer slick unboxing content, pitching via Zalo (or via the teams who run Zalo accounts) is a legit way to stand out. This guide walks you through the research, outreach, creative angle and follow-up — with real, practical steps NZ creators can use today.

📊 Data Snapshot — Platform comparison for brand outreach 🌍

Table notes: Option A = Zalo Official Accounts / chat campaigns targeting Vietnamese shoppers; Option B = Instagram DMs / Feeds; Option C = TikTok creator outreach. The table shows Zalo’s strength in Vietnamese language reach and direct messaging, while Instagram offers higher ease-of-contact for global brand teams. Zalo campaigns can convert well for local promos, especially where packaging, vouchers and point-redemption mechanics are used (see ITBizNews campaign stats). Use this snapshot to choose outreach channels based on the market you’re targeting.

😎 MaTitie SHOW TIME

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📢 Quick reality check — who actually runs Zalo brand accounts?

Brands that use Zalo tend to be:
– Local Vietnamese businesses and retailers targeting domestic shoppers.
– International brands operating in Vietnam or running SEA campaigns (some food, FMCG, beauty brands).
– Exporters or distributors that localise messaging for Vietnam — this is where Israeli exporters or brands selling into Vietnam might work with a local marketer to run Zalo OAs.

Example: Cremo (a brand referenced in the market news) expanded into multiple SEA markets and used trade shows and ambassador activations to boost visibility — brands like that often run localised campaigns on platforms where their customers live (source: ITBizNews). Similarly, digital-first retail brands use performance marketing and influencer activations to convert digital engagement into retail footfall — a strategy seen with Zolo working with Betasaurus for content and paid social (reference content). The point: these strategies show how brands mix paid social, trade show visibility and influencer pushes — and Zalo sometimes sits inside that local mix.

💡 How to find Israeli brands (or their local reps) who might use Zalo — practical steps

1) Start with export/distributor lists
– Find Israeli exporters in food, cosmetics or tech who list distributors by country. If a brand lists a Vietnam or SEA distributor, that’s your entry point. Distributors are more likely to run localised Zalo OAs.

2) Search Zalo Official Accounts (OAs) and keywords
– Use Zalo’s search for brand names, product names, or Vietnamese keywords relevant to your niche (e.g., “unboxing,” “sản phẩm mới,” “khuyễn mãi”). If an OA exists, check who runs it — often the OA bio links to an agency or local distributor.

3) Use LinkedIn smartly
– Look for people with titles like “SEA Brand Manager,” “Country Manager Vietnam,” or “Regional Marketing.” These folks are the gatekeepers who hire agencies to run platforms like Zalo.

4) Check trade shows & exhibitor lists
– Brands that exhibit at events like THAIFEX — ANUGA ASIA 2025 (where Cremo showcased products) often have regional marketing plans and local agency partners. Exhibitor lists are a goldmine for contact names (source: ITBizNews).

5) Scan local marketplaces and e-commerce storefronts
– If a brand is sold on Lazada, Shopee Vietnam or local retailers, trace the seller info — many sellers operate Zalo shops or link to OA pages for customer service.

6) Use local agency partners as a shortcut
– Agencies that manage paid social and influencer activations (like Betasaurus in the reference) are often the ones coordinating creatives and creator outreach. Pitch the agency — they hire creators all the time.

✉️ How to craft an outreach that actually gets replies (template + tips)

Lead with relevance and a quick offer — brands are busy. Keep messages short, bilingual (English + short Vietnamese line), and results-focused.

Pitch template (DM or email):

Subject / First line: Quick collab idea — unboxing film for [Product name] on Zalo + IG

Hi [Name], I’m [Your name], a NZ creator who makes tight, product-first unboxing videos (TikTok/IG Reels/YT Shorts). I noticed [Brand or OA name] is active in Vietnam, and I’ve got ideas to boost product trials via a short unboxing + voucher mechanic that works well on Zalo OAs.

Quick creds:
• 15k TikTok followers — avg 60k views per unbox
• Worked with [category brand/style] — link to 1–2 clips

Idea in 20s: 30–45s native unboxing focused on tactile details + on-screen call to action to redeem a Zalo OA link or voucher. I can localise CTAs and provide Vietnamese subtitles.

Budget: Available for paid collabs — open to product-exchange / mixed deals. When’s a good time to chat 10–15 mins?

Thanks — [Name], [handle], [email], [link to reel]

Why this works:
– Offers a clear outcome (voucher redemption on Zalo OAs ties content to measurable conversions).
– Mentions localisation (Vietnamese subtitles or CTA).
– Short, results-oriented, and professional.

🔍 What creative angles perform best on Zalo for unboxing content?

• Packaging + redemption hooks: campaigns that ask customers to scan packaging to enter prize draws or redeem gifts drive interaction. Brands that used this mechanic saw big engagement numbers (reference: ITBizNews packaging campaign with 130.000+ interactions).
• Ambassador + in-person tie-ins: showing a local brand ambassador or trade-show moment (like a THAIFEX stand) increases trust and shareability.
• Point-redemption explainers: short how-to clips showing how to claim points via Zalo OA or shop.
• Split-language content: Vietnamese primary captions + English captions in overlays for international audiences — works well if the brand wants regional buzz.

🙋 Frequently Asked Questions

❓ How do I know if a brand on Zalo is the official account?

💬 Check the OA verification badge and the bio link — official accounts usually list a website, store or distributor contact. If unsure, cross-check seller names on e-commerce listings or the brand’s global website.

🛠️ Should I send my pitch in Vietnamese, English, or both?

💬 Start in English with a short Vietnamese line (1–2 sentences) that shows you’ve done homework. If you can get a friend to proof the Vietnamese, even better — it signals respect and raises reply rates.

🧠 What’s a realistic rate or offer for unboxing collabs?

💬 Rates vary wildly. For small creators, product-exchange or low flat fees with performance bonuses (voucher redemptions) are common. Bigger creators should ask for paid fees plus product. Always propose a measurable KPI (clicks, redemptions) to justify performance payments.

💬 Follow-up game — three rules

1) Wait 5–7 business days, then send a short nudge with a new angle (e.g., “We can run a 2-video test: unboxing + how-to redeem voucher on Zalo OA.”).
2) Drop social proof: one-line stats or a short Reel link, not a massive media kit.
3) If no reply after two nudges, move on — but keep a list. Agencies circle back when budgets open.

🧩 Final Thoughts…

Reaching Israeli brands on Zalo isn’t a mass-market play — it’s a precision move. You’re targeting brands that have a Vietnam/SEA channel strategy or work with local distributors. Use Zalo to your advantage when a brand’s local mechanics (packaging promos, vouchers, OA loyalty) map neatly to what you do best: fast, tactile, conversion-focused unboxing content.

Two final tips: lean on agency contacts (they run influencer activations), and always tie your creative offer to a measurable action (like voucher redemption or OA follows). The numbers matter — brands want to see how your clip turns into real sales or leads.

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📌 Disclaimer

This post blends publicly available information (including campaign stats and trade-show examples) with practical outreach advice. It’s written to help creators, not as a legal or commercial guarantee. Always check brand contact details carefully and disclose paid partnerships according to New Zealand guidelines. If something’s off, drop a line and I’ll tidy it up.