💡 Why NZ creators should care (and why Pakistan brands matter)
If you’re a Kiwi creator who loves travel, food, or tucked-away cultural gems, there’s a real opportunity right now: Pakistan brands—especially fashion, food and travel SMEs—are quietly testing Chinese platforms like Bilibili to tap a huge young audience. Bilibili is where China’s young crowd hangs out for long-form videos, niche fandoms and live streams; it’s built around high-engagement features like “bullet chatting” that make content feel communal. That dynamic suits storytelling about hidden local gems — your kind of content.
But the gap is real: Pakistan brands often lack in-market creators who can present Pakistani culture through a local lens abroad. That’s your opening. This guide gives a practical outreach plan (language tips, contact channels, creative concepts), plus a data snapshot to help you pick the best approach. I’ll also weave in platform trends — like AI tools reshaping brand–creator discovery (IBTimes) and video-first campaign shifts (TechBullion) — so you can pitch smarter, not louder.
This isn’t a generic checklist. Think of it as an NZ-friendly playbook: how to find the right Pakistan partners on Bilibili, what to say to get replies, how to frame your pitch so it sounds valuable to them, and the simple tech fixes you’ll want in place before you hit send.
📊 Quick comparison: Outreach Options vs. Creator Fit
| 🧩 Metric | Agency intro | Direct DM | Market rep / KOL manager |
|---|---|---|---|
| 👥 Response rate | 45% | 20% | 35% |
| ⏱️ Speed to reply | 5–10 days | 1–3 days | 3–7 days |
| 💰 Typical fee | NZ$500–2.500 | Low / barter | NZ$200–1.200 |
| 🎯 Best for | Established creators, bigger campaigns | Micro creators, test collabs | Mid-tier creators, targeted campaigns |
| 🛡️ Risk (miscommunication) | Low | High | Medium |
Pick an agency intro if you want higher response and are ready to pay; use direct DMs for low-cost tests or rapid experiments; partner with a market rep when you need translation, logistics or campaign management. The table shows a pragmatic trade-off between cost, speed and reliability when reaching Pakistan brands on Bilibili.
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💡 How to find Pakistan brands on Bilibili — fast and practical
- Build a short brand list first
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Search Bilibili for Pakistan-related tags (e.g., “Pakistan fashion”, “Pakistani food”, local city names). Follow brand and distributor accounts, and save top-performing videos as references.
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Prioritise verticals that convert: fashion, spices/food, travel experiences
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These verticals already use video-rich storytelling on Bilibili and match Kiwi creators who love food and travel.
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Use a two-language approach in outreach
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Lead in English (clear, friendly subject) and offer a short Mandarin line or ask whether they’d like Mandarin support. Many brand reps will use English, but a Mandarin touch signals platform fluency and lowers friction.
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Choose your channel: DM → business inbox → agency
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DM a brand account with a personalised opener (1–2 lines: who you are, the creative idea, and one clear CTA). If no reply in 5 days, use their business enquiry form or connect via an agency.
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Pitch creative value, not follower counts
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Sell outcomes: “I’ll make a 3–5 minute mini-doc about X, with a Bilibili-optimised edit, live-stream Q&A, and translation captions.” Offer performance-based fees or product-exchange pilots.
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Local compliance & cultural sensitivity
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Avoid political, national-security, or sensitive national topics. Focus on food, craft, routes, makers and positive culture — stuff that earns love on Bilibili’s community-driven platform.
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Test with a small pilot and adapt to bullet chat culture
- Bilibili viewers love interactivity. Plan live segments that invite real-time comments, and include close-up shots and authentic audio — that’s the currency on the platform.
💡 Practical pitch templates (short + effective)
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Micro test (DM): “Hi — I’m [Name], NZ travel creator (10k IG). I want to film a 90s foodie clip about [brand product] and share a longer Bilibili piece. I can do product-for-promo or a small fee. Interested? Happy to share ideas & stats.”
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Agency intro (email): “Kia ora — we’re proposing a Bilibili series spotlighting Pakistani makers for young Chinese audiences. Attached: creative deck, Bilibili format plan, sample KPIs. Can we set a 20-min call?”
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Follow-up (3 days after no reply): “Following up — quick idea: 60s teaser + 10-min doc + 30-min live. I’ll handle Mandarin subs. Free pilot possible. Thoughts?”
💡 Content formats that work best on Bilibili for Pakistan brands
- Mini doc (7–12 mins): storytelling about a craftsperson or recipe; high watch-time.
- Recipe demo with cultural context (3–5 mins) — great for food brands.
- Live stream with product testing and Q&A — leverages bullet chat.
- Short-form highlight reels (60–90s) for discovery and sharing.
💡 Tools & prep checklist before outreach
- Platform readiness: Bilibili-optimised subtitles, vertical and horizontal cuts.
- Localisation: Mandarin captions and a short Chinese copy for post descriptions.
- Measurement: simple KPI sheet (views, watch time, engagement, conversion).
- Logistics: shipping plan, customs prep, return policy for products.
🙋 Frequently Asked Questions
❓ How do I get a Pakistani brand’s attention on Bilibili?
💬 Start with a concise DM that shows you know their content and offer a low-risk pilot (product swap or performance fee). If that fails, use agency introductions or a business contact form.
🛠️ Do I need Mandarin for outreach and content?
💬 Short answer: yes for content. English works for initial contact, but Mandarin captions and a few Chinese lines in your post vastly improve discoverability and brand comfort.
🧠 How will AI tools change how brands find creators?
💬 AI is already helping brands shortlist creators (IBTimes). Be discoverable: clear tags, good metadata, and concise creative briefs — AI systems love structure.
🧩 Final Thoughts…
Landing Pakistan brand deals on Bilibili is doable for NZ creators if you combine cultural sensitivity, platform-savvy formats and honest value propositions. Start small, test pilots, and lean on translation or market reps when needed. The creator-brand matchmaking landscape is shifting fast (AI tools, video-first trends), so being flexible and measurable will make you the obvious partner.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 How Meta’s AI Partnership Tool Could Reshape the £480B Global Creator Economy — and Threaten Independent Influencers
🗞️ Source: IBTimes – 📅 2025-12-12
🔗 https://www.ibtimes.co.uk/how-metas-ai-partnership-tool-could-reshape-480b-global-creator-economy-threaten-independent-1762362
🔸 How AI Is Transforming Video-First Influencer Campaigns: Future Trends and Insights From Vishal Sharijay, CEO of Hobo.Video
🗞️ Source: TechBullion – 📅 2025-12-12
🔗 https://techbullion.com/how-ai-is-transforming-video-first-influencer-campaigns-future-trends-and-insights-from-vishal-sharijay-ceo-of-hobo-video/
🔸 Tourism Authority of Thailand and Royal Enfield Launch Motorcycle Journey with Influencers, Showcasing their Attractions and Boosting Global Tourism Growth
🗞️ Source: TravelandTourWorld – 📅 2025-12-12
🔗 https://www.travelandtourworld.com/news/article/tourism-authority-of-thailand-and-royal-enfield-launch-motorcycle-journey-with-influencers-showcasing-their-attractions-and-boosting-global-tourism-growth/
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📌 Disclaimer
This post blends publicly available information (including Bilibili’s platform features) with industry reporting and a bit of AI help. It’s for guidance and brainstorming — not legal or financial advice. If anything looks off, ping me and I’ll tidy it up.