Why NZ Creators Are Rethinking FB Ads After Privacy Shocks
Kia ora, lovely. MaTitie here from BaoLiba. If you’re a Kiwi creator building a travel brand on Facebook right now, you’re probably feeling a bit of a squeeze. Ad costs are climbing, the algorithm feels moodier than a Wellington southerly, and the headlines about Meta’s privacy dramas? They’re not just noise — they’re signals. Last week, a New Mexico jury hit Meta with a US$25 billion penalty for misleading consumers about data privacy and third-party access. That’s not a typo. Billion. With a ‘B’. [^1] At the same time, police in Canberra charged a 21-year-old after a Facebook Marketplace meet-up turned into an alleged knife threat and kidnapping attempt. [^2] And in Miami, a small business owner was left heartbroken and out of pocket after a Marketplace scam. [^3] ...