Facebook Advertising

Kia ora! If you’re a creator in Aotearoa trying to make sense of Facebook advertising in 2026, you’re not alone. The platform feels different these days — some days it’s a goldmine for reaching the right people, other days it’s a money pit with confusing metrics. As someone who’s navigated the shift from freelance modelling to building a genuine online presence, I understand that mix of excitement and anxiety. You want your content to find its tribe without burning through savings you’d rather put toward that semi-retirement dream. ...

Kia ora, lovely. Grab a cuppa and settle in. If you’re running Facebook ads in Aotearoa right now, you’re probably feeling that familiar mix of excitement and overwhelm. The platform keeps shifting, costs keep climbing, and now there’s talk of age restrictions that could reshape our entire audience landscape. As someone who’s guided creators through more platform pivots than I can count, I want to walk you through what’s actually happening — and more importantly, what it means for your business. ...