GRWM

💡 Why Portuguese brands on Snapchat? (and why Kiwi creators should care) Portugal’s beauty and lifestyle scene is punchy — lots of indie skincare, local make‑up lines and direct-to-consumer fashion houses that favour micro and mid-tier creators for authentic content. Snapchat in Europe still hooks a younger demographic who love short, walk-through content — exactly the vibe GRWM (Get Ready With Me) videos deliver: candid, product-led and easy to repurpose across Stories, Spotlight and Reels. ...

💡 Why NZ creators should care about Panama brands on Xiaohongshu If you make GRWM (Get Ready With Me) videos, you already know the format sells — it’s intimate, product-friendly and perfect for subtle brand collabs. But here’s the hack: brands in smaller markets like Panama are quietly courting Chinese-speaking customers through platforms like Xiaohongshu, and that opens a sweet cross-border opportunity for creators who can connect the dots. ...

💡 Why target Uruguay brands on Netflix for GRWM videos? If you’re a New Zealand creator wondering why you should bother chasing brands in Uruguay that have ties to Netflix shows — good question. Short answer: streaming platforms are changing the way brands think about creators, and that creates openings for clever, culturally aware GRWM (Get Ready With Me) content. Netflix has been licensing creators and working with personalities that started on YouTube, and that shift is pushing brands to look past legacy TV buys and into creator-driven storytelling. ...