Kiwi Brands: Use Netflix–Uzbekistan Buzz to Recruit Creators
💡 Why NZ advertisers should care about Netflix, Uzbekistan and creator recruiting The headline sounds niche, but hear me out — there’s a useful trend playing out. Over the past year Netflix has stopped treating creators as “just YouTubers” and started licensing content from them: children’s series like Ms. Rachel, game shows such as Pop The Balloon, and projects with established YouTube collectives like Sidemen. That shift signals a bigger change in where audiences live and who still moves the needle — creators with loyal followings, regardless of platform (reference: recent reports on Netflix’s creator licensing moves). ...