Instagram Ads 2026: NZ Rates vs Russia & AI Shifts

Right, let’s have a proper chat about the numbers. If you’re running a skincare page from New Zealand — showing those honest, cozy-to-spicy transitions at 44 — you’ve probably stared at Ads Manager and wondered if the CPM staring back at you is “normal” for 2026. Spoiler: it’s higher than last year, and the “why” matters more than the “what.” I’m MaTitie, Senior Editor at BaoLiba. I spend my days mapping platform shifts across LinkedIn, TikTok, YouTube, X, Telegram, Reddit, WhatsApp, Snapchat, Pinterest — and yes, Instagram — so creators like you can make smarter media buying calls without burning budget on guesswork. ...

31 October 2026 · 8 min