Instagram's 90-min pivot: what NZ creators need to know now
Kia ora! MaTitie here from BaoLiba. If you’ve been scrolling through creator news this week, you’ve probably seen the headlines: Instagram is testing 90-minute horizontal videos. The feature, dubbed “Features” (creative naming, right?), is currently in limited trial with select creators in the US and Brazil. But the signal is unmistakable — Meta wants a piece of the long-form pie that YouTube has owned for nearly two decades. As someone who watches platform shifts for a living, I want to walk through what this actually means for you — a cosplayer building paid communities from New Zealand, juggling debt freedom goals, and trying to make smart platform bets without burning out. No hype. Just the strategic reality. ...