Japan

💡 Why NZ brands should care about Japan eBay creators right now Japan’s creator economy is huge, niche-friendly and unusually commerce-ready — and eBay’s current strategic push (see Business Insider on Jamie Iannone) makes this a moment brands in New Zealand can exploit. Jamie Iannone has publicly encouraged people to raid their homes for sellable items, pointing out households often hold US$3,000–4,000 in goods. That narrative is perfect for creator-led sales pushes: creators hunt, list and convert in a single content rhythm. ...

💡 Subsection Title If you’re a Kiwi advertiser planning brand activity that reaches Japan via LinkedIn — pause for a sec and read this. Over the last year LinkedIn has been shoved into the headlines: a proposed US settlement would force platform-level changes for a few years, debates around influencer disclosure have popped up (ASCI flagged non-disclosure risks), and LinkedIn is experimenting with identity and verification tools in other markets. Those shifts all affect how international brand deals are structured, what you can promise to partners, and how transparent you need to be — especially when working with Japanese agencies, creators and corporate accounts. ...