Kenya

💡 Quick context — why Zalo and Kenyan brands? If you’re a Kiwi creator pitching productivity guides (think short how‑tos, SOP templates, or staff upskilling vids) to brands in Kenya, Zalo might not be the first app on your radar — but it matters. In Vietnam and other ASEAN markets Zalo functions like WhatsApp: primary business messaging, government comms and vendor support run through it. That pattern is instructive because brand teams in developing markets often adopt a single dominant chat app for quick, direct comms and customer service. ...

💡 Why NZ creators should care about Kenya brands on Taobao Taobao’s global growth in 2025 is proper eye‑catching — overseas new users more than doubled from April to August, and the app hit #1 in shopping downloads across 16 markets (Taobao’s own messaging). That matters because Taobao is pushing local partner programmes, shipping vouchers and market‑specific promos in multiple regions — mechanisms your Kiwi creator mates can use to access new product drops and exclusive beta launches. ...