Lookbooks

💡 Why French brands on Threads matter (and why you should care) Threads shifted the conversation format — short, conversational, and tightly connected to Instagram — and France’s fashion houses are watching where authentic conversation happens. If you’re a Kiwi creator who styles, photographs or shoots video lookbooks, Threads is low-friction for discovery and for sending real-time creative ideas. There’s another practical push: agencies like HelloFranses! (founded by Chloe Franses) are leaning on creator networks and tech platforms to scale authentic, culturally-relevant campaigns across markets. That means brands — even heritage French maisons — increasingly work with creator-first teams who can turn a concept into measurable ROI. Use that trend to pitch smart: show how a Threads lookbook can land brand reach in France, APAC and beyond. ...

💡 Why New Zealand creators should care about Lebanese brands on Douyin If you’re a creator in Aotearoa who makes fashion lookbooks, here’s the thing: the next interesting brand to work with might not be down the road or even on Instagram. Lebanese fashion — think boutique labels, ateliers and craft-forward designers — has a strong visual identity that plays beautifully in short-form video. The trick is connecting with those brands where they’re active, and that increasingly includes platforms outside Instagram. Douyin is one such platform where short, punchy lookbooks can cut through — but it’s not a straight swap from TikTok or Reels. ...